Handpicked with Naomi Simson

With a successful and growing business on the Gold Coast Melissa is challenged by increasing costs and how she can look at changing her prices. She asks me about value pricing, loyalty bonuses, and value adding for clients. We talk about price sensitivity and understanding the role that her business plays in her clients lives. She has a great team culture but knows that this is something that must be focussed on. She asks me what sort of things I have done that don’t necessarily cost a lot but build team connection. With two small children at home, she often finds that she is forever racing. She asks how I managed and what I did to be a founder with family responsibilities. This is a thoughtful and insightful conversation with lessons for any businessperson. More on this here 

https://www.naomisimson.com/podcast/how-do-i-put-up-my-prices

Pricing Strategy Explained

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Value based pricing

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This second-generation family manufacturer based in Brisbane produces 40,000 watches a year. Grant has worked for 26 years in the business and is seeking to understand growth opportunities. He knows that he must attract Australians to a career in watch making Customer buying habits are changing and whilst he has an online store, 350 retailers and corporate clients that Adina Watches supplies he knows that this is changing. Whilst successful in Queensland government he asks how to open sales opportunities the other states and levels of government as clients. With the conversation about the Olympics top of mind he wants to know how he and other busines owners can maximise the trade opportunities of big events…This is a wonderful 50-year-old success story with a big vision for growth. - More on this story here

Resources https://www.tenders.gov.au/

How to get celebrities to promote your brand https://www.entrepreneur.com/article/341018

https://www.adinawatches.com.au/

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I’d met Melody as part of a formal mentoring program a few years back and it is so delightful to see the growth she has achieved. She has some great questions about building her two-sided marketplace between local stores and customers. People and businesses do want to buy from local and regional businesses, but they do not want a shoddy customer experience. I talk about the new role that ‘bricks and mortar’ retail plays. We touch on vivid stories and how to get people talking about you as well as Australia as a nation of innovators and inventors. More in this blog

www.shopmynation.com

Starting a business online
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That's the question Bill wants to ask Naomi?  - Growth Mindset Blog

Thanks to our season sponsor - Bendigo Bank EFTPOS and Ecommerce powered by TYRO, see the link below 

https://www.bendigobank.com.au/business/payments-and-merchant-services/tyro/

Naomi is now taking your questions in this series of Handpicked to help you navigate Covid.

https://docs.google.com/forms/d/e/1FAIpQLSea9BiKAQD4QNjp1V75wbP8uXGMAO7A3flsB-4W9t0XbugAxg/viewform

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Katherine wants to know when the right time is to stop running her home office and lease an office?   Growth Funding Blog

Thanks to our season sponsor - Bendigo Bank EFTPOS and Ecommerce powered by TYRO, see the link below 

https://www.bendigobank.com.au/business/payments-and-merchant-services/tyro/

Naomi is now taking your questions in this series of Handpicked to help you navigate Covid.

https://docs.google.com/forms/d/e/1FAIpQLSea9BiKAQD4QNjp1V75wbP8uXGMAO7A3flsB-4W9t0XbugAxg/viewform

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Nick is driven by a sense of purpose, he and his team know that because of the work they do they are changing the lives of many people with mobility issues. You can hear his commitment to his customers and community. At 13 years into his business ownership journey, he wants to know what will take his business to the next level. Nick knows that to invest in an external CEO could give him the space he needs to work on strategy, vision and relationships but how will he know if it will be successful? He ponders about the ‘imposter syndrome’ and self-talk and asks what I do to manage negative thoughts. We also have a robust conversation about being challenged to greatness. MORE INFO

Thanks to our season sponsor - Bendigo Bank EFTPOS and Ecommerce powered by TYRO, see the link below 

https://www.bendigobank.com.au/business/payments-and-merchant-services/tyro/

Over coming imposter syndrome

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hlshealthcare.com.au

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Michelle emailed Naomi to say she is too busy and she wants to know if she’s working on the right stuff?  More information

Thanks to our season sponsor - Bendigo Bank EFTPOS and Ecommerce powered by TYRO, see the link below 

https://www.bendigobank.com.au/business/payments-and-merchant-services/tyro/

Naomi is now taking your questions in this series of Handpicked to help you navigate Covid.

https://docs.google.com/forms/d/e/1FAIpQLSea9BiKAQD4QNjp1V75wbP8uXGMAO7A3flsB-4W9t0XbugAxg/viewform

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Tash in Victoria wants to know if she should close her business? The pandemic has hit them hard and she wants to know her options.  More information

Thanks to our season sponsor - Bendigo Bank EFTPOS and Ecommerce powered by TYRO, see the link below 

https://www.bendigobank.com.au/business/payments-and-merchant-services/tyro/

Naomi is now taking your questions in this series of Handpicked to help you navigate Covid.

https://docs.google.com/forms/d/e/1FAIpQLSea9BiKAQD4QNjp1V75wbP8uXGMAO7A3flsB-4W9t0XbugAxg/viewform

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Ginger Rogers, dance partner of Fred Astair, famously said ‘I did it backwards and in heels’ Louise has designed a fabulous shoe for women on their feet – a lot. She has been in business for 8 years and is doing the design, distribution and development herself. She wants to take the next step with her business. In this episode Louise asks me to put ‘marketing consulting’ hat on for her business. She challenges me on the single-minded value proposition for her clients and asked me to develop a tag line on the fly.  We talk about how and where she could find customers cost effectively. She knows to grow she will need to recruit someone, and she asked about bonus structures and compensation. And finally, she asked about time and balance. This interview is full of passion and connection it shows the deeply personal side to making a dream a reality. - More information here

Thanks to our season sponsor - Bendigo Bank EFTPOS and Ecommerce powered by TYRO, see the link below 

https://www.bendigobank.com.au/business/payments-and-merchant-services/tyro/

Scaling Up Compensation 
Subtitled 5 Design Principles for Turning Your Largest Expense into a Strategic Advantage

www.louisemshoes.com

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Dimitri wants to know if now is the right time to scale his business in South Australia?. He is lucky to have good cash flow and steady growth but he wants more and wants advice on if now is the right time? How to scale a business More

Thanks to our season sponsor - Bendigo Bank EFTPOS and Ecommerce powered by TYRO, see the link below 

https://www.bendigobank.com.au/business/payments-and-merchant-services/tyro/

Naomi is now taking your questions in this series of Handpicked to help you navigate business.

https://docs.google.com/forms/d/e/1FAIpQLSea9BiKAQD4QNjp1V75wbP8uXGMAO7A3flsB-4W9t0XbugAxg/viewform

See omnystudio.com/listener for privacy information.