In this short extra, Naomi talks about the 7 steps to innovation and capturing those ideas for growth and survival.

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There are big questions in this episode Donna wants to know how she should be marketing her socially driven enterprise. I give a succinct overview of building brand equity and making sure that promotional activities are happening at every stage of the customer journey. To remember that creating advocates, ambassadors and advisors can be materially important. Donna asks whether she should focus on retailers or online and speaks about her chosen ambassadors and how best to use them. A tricky question at the end on the ‘right customer’ and I talk about what can be controlled and what cannot. This episode shows the dedication, persistence and drive needed to make a difference in the world.

Thanks to our season sponsor - Bendigo Bank EFTPOS and Ecommerce powered by TYRO, see the link below 

https://www.bendigobank.com.au/business/payments-and-merchant-services/tyro/

Find out more about Donnas business here:

https://donnaforbes.com/

Check out Naomi's book here:

https://naomisimson.com/product/ready-to-soar/

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Helping your business survive the pandemic with a short look at how to use your natural strengths to help in these uncertain times in business

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In this extra of Handpicked, Naomi explores generating new ideas in this critical time of change. 

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Helping business thought this pandemic with some productivity hacks to maximise your time and make sure you stay focused while staying at home. 

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In this short extra of Handpicked, Naomi shares some productivity hacks that might just help you gain the most important commodity, time!

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Vegepod has flourished in recent times as people are spending more time at home – and gardening is increasingly popular. The founders have come a long way since I met them in season two of Shark Tank. Now in 19 countries with a team of 40, Simon as head of sales and marketing is challenged by the perpetual change of digital marketing channels. He wants to know how to stay on top of ever-changing algorithms of digital channels including Google and Facebook. With a new product on the way we explore product and channel strategies, and he also challenges me on the cost of customer service and whether personalised service is maintainable at scale. There are plenty of laughs, leads and learnings in this episode

Thanks to our season sponsor - Bendigo Bank EFTPOS and Ecommerce powered by TYRO, see the link below 

https://www.bendigobank.com.au/business/payments-and-merchant-services/tyro/

How Digital Marketing will change in 2021

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In this special extra series of Handpicked Naomi wants to help small business not just thrive but survive this pandemic.  

In this epsiode Noami talks life crafting, goals and adjusting your expectations around success.  

Don't forget to rate, review and refer Handpicked. 

Thanks to our season sponsor - Bendigo Bank EFTPOS and Ecommerce powered by TYRO, see the link below 

https://www.bendigobank.com.au/business/payments-and-merchant-services/tyro/

See omnystudio.com/listener for privacy information.

Co Founder of Finder.com the globally successful comparison website has a new book – Go Live, how to launch… anything. Fred wants to know about my life as an author, how did I write, who did I write for and most importantly why did I write a book. He asks about promotion after the launch and I share with him that a book is not dissimilar to launching any product. I talk through what I did that worked, what I did that didn’t work and what I would have done differently. This is a great episode that is relevant to anyone who is going to launch a product – or perhaps is thinking about becoming an author.

Thanks to our season sponsor - Bendigo Bank EFTPOS and Ecommerce powered by TYRO, see the link below 

https://www.bendigobank.com.au/business/payments-and-merchant-services/tyro/

How to launch a product linkedin-learning.pxf.io/doLBRK

Buy Fred's book here: 

 https://www.amazon.com.au/Go-Live-principles-launch-global/dp/1922611042/ref=sr_1_1?dchild=1&keywords=fred+schebesta&qid=1622783955&sr=8-1

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Season 2 of Handpicked is out this Monday 16th of August.

Right now more than ever business needs all the help they can get and in this series, Naomi gets to speak to business owners and founders about not only growing their business but surviving this pandemic. 

Don't forget to rate, review and refer Handpicked. 

Thanks to our season sponsor - Bendigo Bank EFTPOS and Ecommerce powered by TYRO, see the link below 

https://www.bendigobank.com.au/business/payments-and-merchant-services/tyro/

See omnystudio.com/listener for privacy information.