This week on Sober Awkward, Vic sits down with TJ Power, a well-known neuroscientist, author of the Sunday Times bestseller The DOSE Effect, and the founder of the DOSE Lab. He is a leading voice in demystifying brain chemistry, focusing on helping people manage digital burnout, phone addiction, and overstimulation in the modern world.

TJ shares his own story of changing his relationship with alcohol, including a powerful epiphany at a music festival that made him completely rethink what connection, fun and presence really mean. Together, they explore the surprising similarities between alcohol addiction and phone addiction, and why both are fuelled by the same dopamine-driven reward systems in the brain.

The conversation takes an unexpected turn when Vic has a rather uncomfortable realisation of her own. Eight years sober and feeling quite smug about no longer disappearing into bottles of wine, she suddenly discovers she’s been disappearing into something else instead… her phone.

In a moment that feels a bit like being caught snogging behind the bike sheds, Vic realises she may be neglecting her children in exactly the same way she used to neglect them with alcohol. Not physically absent, but mentally elsewhere. Half listening. Half scrolling. Forever saying, “Just one second, darling…”

It’s a surprisingly emotional moment as TJ explains that the dopamine hits from our phones aren’t a million miles away from the rewards we chase through alcohol, and Vic starts to wonder whether she’s simply swapped one distraction for another.

This episode isn’t about throwing your phone in the sea or moving to a cave. It’s about becoming curious about the habits that quietly shape our lives.

And make sure you listen right to the end, because Vic returns with a surprising update after attempting her own digital detox weekend.

A fascinating conversation that might just make you question your scrolling as much as your drinking.

Find TJ here - @tjpower

@doselab - Order the book now - https://a.co/d/0fghgGAc

www.thedoselab.com

💛 Resources & Links

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