She made the internet howl with one absurd phrase. Haliey Welch, the self-proclaimed “Hawk Tuah Girl,” turned a bizarre street interview viral fame almost overnight.

What started as a joke spiraled into a full-blown phenomenon, with memes, merchandise, and her very own cryptocurrency. But it was the viral cry that became a crypto crash.

In this episode, we unpack the wild story of Haliey Welch’s meteoric fame. Her viral catchphrase to the lawsuits surrounding her failed crypto venture, the absurdity of meme culture, the dangers of influencer hype, and what it all says about us as a society.

Listen For
1:46 Virality is Unpredictable
5:07 Leverage Authenticity and Quality Content
12:51 Influencer Responsibility Matters
14:35 Sustainability of Fame Requires
21:28 Answer to Last Episode’s Question from Guest Karl Mawhinney

Guest: Jason Cercone
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Listen to Jason’s podcast Let’s Blow this Up 

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