Healers Get Vulnerable

When you embrace your role of entrepreneur, you can open up to ideas that may bring you much more money, freedom, and fulfillment. Listen as I go over my favorite three concepts that empowered entrepreneurs use to create and run their businesses.

If you own your own business, you already ARE an entrepreneur, but you may not think of yourself that way. Here are 3 concepts to integrate into your ways of doing business.

Concept One: Rock Your Business Model

What it means:

Your Business Model is the combination of offerings you get paid for in your business. (Not to be confused with a Business Plan.)

How you can start using this concept:

Brainstorm what kinds of offers you might want to add to your business.

Start with this list:

Workshop, Online course, Group coaching program,

Individual coaching program, Digital product, Group

therapy program, Membership community, Retreat, Group

practice or therapy center, Something else you'll cook up.

Concept Two: Test Ideas Early

What it means:

Before you invest a ton of time, money or energy into an idea, even if it seems like a GREAT idea, you should test it. Create a minimum viable product or minimum viable service. See if anyone wants it, get feedback so you can improve it, and then create the next iteration. Creating an offer is always an iterative process.

How you can start using this concept:

Let's say you want to create a multi-lesson course with curriculum. Start by running a workshop and teaching only part of the material. Teach it live. Sell it to a small number of people. Notice what works, ask for feedback, and see whether people get the outcome you were hoping they'd get. If you can't sell it to anyone, you know you've got to make some adjustments and then try again.

Concept Three: Have A Content Strategy

What it means:

Your content is the stuff you create: articles, social media posts, videos, podcast episodes, insta stories, all of it. Content strategy means having a goal for what you want your content to achieve and a plan that informs what you create, where you deliver it and when you offer it.

How you can start using this concept:

Decide who your content is for and what you want them to do (which involves paying you). Create the form of content that comes most easily to you. Brainstorm all of the things your future client or customer needs to hear in order to be ready to take action. Start creating content!

Show notes at http://rebeltherapist.me/podcast/91

Do you want to create an online coaching program? Bianca Hughes has done it. Listen as we talk about her journey. You'll hear how she narrowed her niche to Black Christian Women, why she created her program, and the toughest parts of making it happen.

Topics Discussed In This Episode:

• Creating an online coaching program
• Creating her offer to fill a need
• The challenge of writing her sales page
• Tips to help with writing
• Setting scary-big goals
• Balancing her therapy practice with new endeavors
• Working through mindset blocks
• How she fights procrastination

Show notes at http://rebeltherapist.me/podcast/90

We all face moments when we see an opportunity to do something new, and we either take action, or we don't. Ellie took action and created Bay Area Immigration Evaluation Center, a company providing evaluations all around the Bay. Listen as we talk about how and why she did this when she already had a therapy practice. You'll hear how she grew her skillset and her mindset as she grew her business. If you're thinking of adding ANY offer to your practice or creating a second business, you'll want to hear Ellie's story.

Topics Discussed In This Episode:

• Creating Bay Area Immigration Evaluation Center
• Expanding and hiring additional evaluators
• How she grew her referral list
• The advantages to a second stream of income
• Her thoughts about pricing her services
• Why it's important to plan for time off
• Setting up the systems that make her business work
• Finding her Superpowers in the new business as well as the stuff she doesn't like

Show notes at http://rebeltherapist.me/podcast/89

April Harter has built an anti-racism coaching program, and she's doing things in a totally new way. If you haven't heard the first half of our conversation, go back to Part 1, where we talked about the business she's built. This week we delve further into her mindset shifts, self-care, and boundaries. You'll hear April's advice for her former self, and you might find that a lot of it applies to you.

Topics Discussed In This Episode:

• Being a Black Woman and a Highly Sensitive Person
• How her business became a platform for her activism
• Ignoring Naysayers
• Setting her fees as a form of boundaries and self-care
• How she uses her whiteboard
• Using her inner knowing to guide her business
• Gathering support from the right people
• What it means to be a Rebel Therapist

Show notes at http://rebeltherapist.me/podcast/88

In this conversation, we talk about how April has built an anti-racism coaching program and how that work is becoming a movement. April is a true Rebel Therapist, leader, and innovator. You'll hear one half of our conversation today, and the other half in part two.

Topics Discussed In This Episode:

• How this program is different from other anti-racism programs
• Using Instagram to grow and nurture her audience
• Stepping into leadership
• Filling a need for white people who are stuck at the awareness stage of anti-racism work
• Setting up her business to make the biggest impact
• How she set up her coaching offers

Show notes at http://rebeltherapist.me/podcast/87

This week it's just you and me. I'm taking this podcast and my company in a new direction, and I want to tell you about it.

This has been percolating under the surface for quite a while. There's been this part of me, which started as kind of a whisper and then became more of a shout. And now I'm ready to share it and I think you're ready to hear about it.

Show notes at http://coachingwithannie.com/podcast/86

This is a special conversation about making a pivot in your business in order to get closer to what you're meant to do. Rebecca and I each get personal about the pivots we're each moving through and we talk about the retreat we're hosting in 2019 for YOU.

Topics Discussed In This Episode:

• Owning the work you're best at
• Revisioning your business
• Thinking about your body of work and what legacy you're creating
• Mindset issues that come up when you push the boundaries of your business
• The Signature Heart And Soul Business Retreat: A retreat for entrepreneurs who are expanding and stepping into bigger leadership (LINK)
• Letting go of what's no longer working in your business
• The process of rebranding during a pivot (both Annie and Rebecca's experiences)
• Rebecca's pivot to Connectfulness (https://connectfulness.com/
• Annie's pivot to Rebel Therapist (https://rebeltherapist.me/)

Show notes at http://coachingwithannie.com/podcast/85

Focusing on meeting the needs of your right-fit clients may take you beyond the therapy room. Danielle Matthews is devoted to helping kids who are dealing with bullying. This work led her to write a book, give presentations, and create a 10-week program to help kids, their parents and their schools to address bullying. Find out how Danielle accomplished all of this in less than two years and what it takes to make a bigger impact on your business.

Topics Discussed In This Episode:

• Writing and publishing a book
• Getting to the point where she could leave her full-time job
• Focusing on bullying, an issue that has affected her personally
• What parents need to do about bullying
• Using social media and tracking what works to bring in clients
• Creating a 10-week program for kids and their families
• Delegating tasks while still holding the reins in your business
• Getting help from business consultants and marketing pros

Show notes at http://coachingwithannie.com/podcast/84

If you believe being of service or being spiritual doesn't go with making money, this conversation is for you. Isa Gucciardi, the creator of Depth Hypnosis and founder of The Sacred Stream, believes that money and life energy can be in alignment. When you reject money, she believes you limit how much help you can give. Listen as she describes how she has developed her services far beyond the therapy room over the last 30 plus years. You'll hear both the tactical stuff and the theories behind her tactics.

Topics Discussed In This Episode:

• Creating the structure for your business as it expands (structure and energy…)
• Building a healthy relationship with money
• Debunking the myth that service means poverty
• Working with her life partner
• Constantly updating and refining her marketing
• Growing the impact of her work while not burning out
• Finding ways to serve more and more people
• Prioritizing service as the highest priority in business

Show notes at http://coachingwithannie.com/podcast/83

Moving your therapy practice to a new town can be scary. Kaitlin walks us through how she moved her business from San Francisco to Livermore, a smaller town an hour away. In our conversation, she talks about everything from finding new office space to creating a new network of colleagues to working through the mindset issues came up during this transition.

Topics Discussed In This Episode:

• Networking to establish yourself in a new location
• How SEO helped with the online transition
• Using Mindfulness to make business decisions
• Building her business around her life
• Giving notice to her clients before closing one location
• Finding office space in her new location
• Maintaining relationships with colleagues in her old location
• Working through fears before and during the transition
• Holding boundaries around her hours
• The differences between niching and marketing in a city vs. a smaller town
• Her fees and how she sets them

Show notes at http://coachingwithannie.com/podcast/82