Healers Get Vulnerable

In the last six months, I've gotten a lot of questions about this podcast. I grabbed my sister and she interviewed me so I could answer them all. Come behind the scenes with me and I'll tell you why I create the podcast, how the process has totally surprised me, and what's coming next. I'll also share what podcasts I listen to myself and what inspires me most.

Topics Discussed In This Episode:

• The group of therapists I created this podcast for (yes, real actual people)
• How Therapist Clubhouse is different from other podcasts
• How I decided to switch from blogging to podcasting
• Why I started a podcast rather than writing a book (for now)
• The scariest parts of creating a podcast
• My favorite business podcasts and books
• A humbling moment when I had to take my own advice
• Why I rarely record "snark moment" anymore
• A new segment called "question to chew on"
• What's involved in creating and promoting an episode (all the steps)
• What's next for this podcast

Show notes at http://coachingwithannie.com/podcast/annie-schuessler

Dr. JaNaè Taylor was terrified at the idea of claiming her niche. Then she realized she wanted to create a new space for her community more than she wanted to be the catchall therapist. Listen as JaNae dives into the steps she took to step into full-time private practice and then begin a podcast and a movement called "Minding My Black Business."

Topics Discussed In This Episode:

• Working with race-related trauma
• Serving Black entrepreneurs
• Expanding her offers in 2018
• Getting her website just right with the help of a designer
• Her love/hate relationship with fee setting (real numbers as usual)
• Starting the podcast "Minding My Black Business"
• Collaborating with business owners outside of our field
• Fighting the comparison mindset
• Time management and changes she's made to her schedule
• Using social media authentically

Show notes at http://coachingwithannie.com/podcast/janae-taylor

Bianca is on a mission to destigmatize therapy, fight shame and help people get the help they need. She's discovered that video is the most fun and natural way for her to market her practice and educate people about mental health. Listen as Bianca dives into her personal journey of putting herself out there MUCH more in the past year. She's got some advice for therapists who are ready to put themselves out there as well.

Topics Discussed In This Episode:

• Treating her practice as a business
• Specializing in perfectionist women
• Finding her tribe as a therapist
• Collaborating to create workshops
• Stepping into public speaking
• Using Facebook live to educate people and destigmatize therapy
• Using video rather than writing to create content
• How to get started with video if you're uncomfortable with it
• How to use one piece of content in many ways
• Balancing private practice with her agency work
• Fees (real numbers as usual)
• Separating her personal worth from her business
• How to raise fees for existing clients

Show notes at http://coachingwithannie.com/podcast/bianca-hughes

Who are you? What is it about you that you'd like to be known for? How is it you want to speak to your clients? These are some of the questions Nam Rindani encourages therapists to dive into before they start "marketing" their practices. Listen as she shares how she uses the internet completely differently than practice building coaches usually advise. And listen to how well it works. This conversation will help you look at yourself and your business in profoundly new ways.

Topics Discussed In This Episode:

• Her niches working with men, leaders, activists, and pre-licensed therapists
• Why word of mouth is the main way her clients find her
• Why she fought all the marketing musts for growing her practice
• How she finally found a way to create a website that felt authentic to her
• Moderating her FB group with over 4700 therapists
• How she wrote her website copy in one day
• Rise and fly, a form of therapy she created for pre-licensed therapists only
• Her fees (real numbers as usual)
• Why she slides low and provides some free services
• How to create a practice with long-term, depth-oriented clients

Show notes at http://coachingwithannie.com/podcast/nam-rindani

Show Notes:

What's a better fit for you: group or solo practice? Wesley Little talks about why she chose to be a member of a group practice. It's about collaboration and mentorship. It's NOT because she hates marketing or couldn't make it on her own. She's great at marketing and could run a solo practice if she wanted to. She's got great advice for group practice owners and those considering creating group practices about how to be a leader and retain excellent clinicians. Listen as Wesley Ann shares her journey in putting herself out there and creating a blog for therapists.

Topics Discussed In This Episode:

• Why she prefers to work in a group practice
• How to spot a healthy group practice (and how to make yours healthier)
• Her fees and number of sessions per week (real numbers as usual)
• How she created a low-tech and effective welcome video
• The struggle of putting herself out there in new ways (like recording this episode!)
• Creating a blog for therapists learning EFT
• Knowing that If she repels some people when she puts her stuff out there that's OK
• How she responds to critical or negative comments
• Treating her website as a living document that she tweaks regularly

Show notes at http://coachingwithannie.com/podcast/wesley-anne-little

Do you want to do more than just sessions in your office? Robbin Rockett is building an empire the smart way. She's creating valuable content, listening carefully to her right fit clients, and adjusting her offers to respond to what they need and want most. She's also leveraging her superpowers by focusing on what she does best and enjoys most. Listening to Robbin will make you think more creatively about your business.

Topics Discussed In This Episode:

• Rebuilding her practice after divorce
• Niching with overwhelmed and single moms
• Why your niche has to come from your heart
• Putting herself out there with her podcast
• Creating a parent coaching practice separate from her therapy practice
• Creating a Telesummit for single moms
• Getting referrals because of the writing on her website
• Using webinars wisely to learn more about her audience
• Her fees (real numbers as usual)
• How she gets through low summer months
• Podcast or Blog? Robbin helps you decide which one is better for you

Show notes at http://coachingwithannie.com/podcast/robbin-rockett

Think you're supposed to have it all together as a business person and therapist? Believe you're supposed to project a polished image to the world in all of your marketing? Patricia Young reminds us that vulnerability and showing up real, are better ways to go. Our clients don't want us to be perfect. They want us to be human. Listen as Patricia talks about the challenges and joys of putting herself out there, taking risks, and sharing her real journey.

Topics Discussed In This Episode:

• Working with perfectionist women who try to hold everything together.
• Self-disclosure and vulnerability in marketing
• Finding yourself in the messy middle of growth
• Modeling comfort with imperfection
• Starting a Youtube channel
• Doing facebook live
• Fees (real numbers as usual)
• Making a produced introduction video
• Getting used to the highs and lows in business
• Advice on how to do a welcome video

Show notes at http://coachingwithannie.com/podcast/patricia-young

What's it like for a therapist to live with a chronic illness or other health issues? Lauren talks about training to become a therapist while learning that she had Multiple Sclerosis about three years ago. She shares the deep changes she went through in how she sees herself, her business, and therapy. Whether you're dealing with health issues or not, you'll find tons of great ideas and wisdom from this conversation.

Topics Discussed In This Episode:

• Learning how to be a therapist while learning to live with chronic illness
• Changing her original business goals to fit what works for her body
• Allowing her symptoms to show up during sessions rather than pushing them away
• Focusing on working with people who have chronic illness and health issues
• Leaning on her superpower of staying emotionally present
• Permission for her clients to be whoever and wherever they are
• Giving a talk that brought in referrals from doctors
• Plans to create offerings outside of therapy
• Using FB live to grow her audience
• Fees, with real numbers as usual
• Her advice for a therapist who needs to work less due to health issues

Show notes at http://coachingwithannie.com/podcast/lauren-selfridge

Got a plan for your business? Sometimes things change and your plan has to change quickly. Georgia was set to start her therapy practice in her new city, LA, but getting licensed was taking longer than she had expected. She made a fast pivot and opened a practice as a sexuality and relationship coach instead. Listen as Georgia describes all the brave steps she took, from getting publicity to networking at multi-industry events.

Topics Discussed In This Episode:

• Mistakes she made and what she'd do differently
• Diversifying her practice
• Working as a coach rather than a therapist
• Her niche helping folks around kink, poly, open relationships
• Networking at multi-industry events
• What she did to get known in LA before she moved there
• Deciding how much of her personal story to share on her website
• Being interviewed on a talk show
• Why she created 12 week programs in her coaching practice
• Keeping her overhead low
• Her advice for a therapist who has relocated

Show notes at http://coachingwithannie.com/podcast/georgia-hill

You may have heard that it takes years to build and fill your private practice. That doesn't have to be true for you. Albert breaks down exactly how he built his practice to the point of having a waitlist after 8 months. Listen as he dives into the mindset, strategy, and actions that got him there.

Topics Discussed In This Episode:

• How he got from agency mindset to entrepreneurial mindset
• His fees (real numbers as usual)
• Navigating his sliding scale slots
• Listing fees on his website
• The Scary moment of going from substantial agency income to a brand new private practice
• Creating great copy for his website
• Finding networking opportunities and activating his local community
• Turning fear and anxiety into action
• How he maintains a valuable blog without taking too much time or energy
• How he balances his business with his life
• The importance of paying attention to the demand of your community and pivoting when necessary

Show notes at http://coachingwithannie.com/podcast/albert-pignataro