Most healthcare marketing does not fail because marketing is useless. It fails because clinics make it hard to trust them, hard to book, and hard to talk about them.

In this episode, Jimmy McKay and Andrea Cheney unpack what PT clinic owners and healthcare marketers keep getting wrong. They break down why patients now behave more like consumers, what they actually look at before booking, and why reviews, websites, and front desk processes matter more than another generic ad campaign.

The big takeaway for busy PTs and clinic owners: marketing works better when operations work better. If your clinic creates a five-star experience, makes reviews easy, reduces friction, and shows up online with purpose, your marketing starts pulling its weight.

What You’ll Learn

• Why healthcare still confuses marketing with advertising
• What patients are actually checking before they choose a clinic
• Why reviews are part marketing and part operations
• How to make review requests easier and more consistent
• What a PT clinic website must do to convert trust into action
• Why social media should help patients understand themselves, not just hear about your clinic
• How public insurance disputes damage trust for everyone involved
• What PT owners can steal from Wendy’s when they need attention

Key Takeaways for Clinic Owners

• Better marketing starts with better patient experience
• Your front desk is part of your marketing system
• A simple booking path matters more than fancy wording
• Generic “we’re evidence-based” messaging is not persuasive
• Attention is earned when content is about the patient, not the clinic
• Operational friction creates bad stories that no ad can fix

Guest

• Andrea Cheney — fractional marketing leader and consultant in healthcare marketing

Resources & Tools Mentioned

• Google Reviews
• Google Business Profile
• QR code review prompts
• Text and email follow-up for review collection
• Website usability checks
• Facebook groups
• TikTok
• LinkedIn
• Short-form video

Sponsors

PT Pintcast’s official 2026 sponsors include SaRA Health, EMPOWER EMR, and U.S.