January 04, 2024

Helium 10 Buzz 1/4/24: TikTok Shop Wants to 10X | New Amazon Sponsored Brand Features

21 minutes

What’s buzzing this week? Listen in as we explore TikTok's bold aspirations to skyrocket its e-commerce revenue, Amazon's innovative theme targeting for sponsored brand ads, and more!

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We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.

TikTok eyes US$17.5 billion shopping business on Amazon’s turf

https://www.scmp.com/tech/big-tech/article/3247219/tiktok-eyes-us175-billion-shopping-business-amazons-turf

Sponsored Brands introduces theme targeting to enhance goal-based campaigns

https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-introduces-theme-targeting/

Alexa is now available as a new supply source for Standard display and AAP-mobile app

https://advertising.amazon.com/en-us/resources/whats-new/alexa-available-as-new-supply-source-for-standard-display-and-aap-mobile-app/

Sponsored Brands video introduces video-only creatives on the advertising console and Amazon Ads API

https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-video-introduces-video-only-creatives/

And for those looking to network and learn, Bradley extends an invitation to join upcoming events in Dubai, Pakistan, and Germany.

Finally, our conversation leads us to Helium 10 new feature alerts emphasizing the importance of competitor monitoring, emphasizing the convenience and impact of setting up a comprehensive Insights Dashboard. Bradley guides you through automating competitor tracking to save precious time and demonstrates how to assess a niche market - with coffin shelves as our case study - using analytical tools to scrutinize competitor listings and keyword strategies. Additionally, he stresses the advantages of the Listing Analyzer tool, which transforms the arduous task of comparing listing images into a seamless, one-click operation. Stay tuned for next week's episode, where we'll continue to share invaluable insights for sellers looking to thrive in the fast-paced world of e-commerce.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

00:57 - TikTok Shop 10X?

03:00 - Amazon Sponsored Brand Update

04:57 - Alexa Ads

06:18 - Brand Tailored Promotions

07:23 - New Video Ads

09:05 - Catch Bradley On The Following Events

12:18 - New Feature Alerts

17:00 - Pro Training: Using Listing Analyzer

...more

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By Helium 10

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