HerBusiness

In this insightful interview we welcome Cat Matson, the CEO and lead facilitator of Impactful Presenters, to discuss the importance of effective speaking and presentation skills for women business owners.

Cat shares her expertise in helping individuals speak with confidence and authority, addressing common challenges such as rambling and imposter syndrome.

We explore why effective communication is crucial for business growth, both in attracting clients and building credibility.

Cat also provides practical tips for honing core messages and staying calm while delivering speeches or presentations.

Listen to Hear:

-> Understanding the significance of effective communication for women business owners.

-> The external and internal impact of 'speaking with impact' on attracting clients and building confidence.

-> Overcoming imposter syndrome by utilising a personal "earn the right" approach. (You'll love this simple but powerful framework.)

-> Why creating a collection of "brag bag" stories establishes credibility and build rapport with audiences.

-> The power of focusing on small, incremental steps (lily pads) in delivering a clear message.

-> Embracing nervousness as a physiological response and reframing it as a natural part of the speaking process.

-> How to get started with speaking with impact.

Mentioned in This Episode:

-> Impactful Presenters course with Cat Matson

-> Speaking with Confidence Podcast

-> Speaking with Confidence Facebook Group

Stepping outside our comfort zones and embracing new environments can be both intimidating and transformative.

As women business owners, it is crucial to seize these opportunities for personal and professional growth.

In this episode of the HerBusiness podcast, we explore the power of venturing into the unknown, nurturing confidence in unfamiliar settings, building connections and support networks, embracing vulnerability and authenticity, and inspiring others.

Listen to Hear:

-> The POWER of stepping outside our COMFORT ZONES and embracing the UNKNOWN for personal and professional GROWTH.

-> Nurturing CONFIDENCE in unfamiliar settings as WOMEN BUSINESS OWNERS and recognising it as a SKILL that can be developed.

-> The importance of building CONNECTIONS and SUPPORT NETWORKS in new COMMUNITIES to enhance PERSPECTIVES and spark COLLABORATION.

-> Embracing VULNERABILITY and AUTHENTICITY to foster deeper CONNECTIONS and inspire others.

-> Becoming an INSPIRATION to fellow women business owners by taking RISKS, sharing our JOURNEYS, and showcasing GROWTH and SUCCESS.

-> Overcoming CHALLENGES and SETBACKS while navigating new ENVIRONMENTS.

-> The TRANSFORMATIVE impact of venturing into new ENVIRONMENTS on our LIVES, BUSINESSES, and ability to EMPOWER others.

Mentioned in This Episode:

-> HerBusiness Network

-> The HerBusiness Marketing Success Mastermind

There's a common challenge that many business owners face: hitting an income plateau. It's that frustrating point where no matter what you do, your business income seems stuck in a rut.

However, there's always a way to break through and escape the plateau.

By identifying the root causes, implementing strategic actions, and considering alternative approaches, you can start to see a rise in your revenue and income.

This episode of the HerBusiness podcast dives into actionable steps and ideas to help you overcome income plateaus and reach new levels of income in your businesses.

Listen to hear:

• Factors that contribute to an income plateau including market saturation, insufficient marketing, lack of customer retention, and limited time
• Why it is crucial to identify the root cause of your income plateau to effectively address it
• Strategies to break through an income plateau
• How transitioning from a 1:1 model to a 1:many model could be the key to unlocking your income plateau
• The role that leveraged streams like digital products, engaging in affiliate marketing, or selling ad space can play in breaking from the plateau
• Why you need to consider raising your prices and how to overcome the fear and self-doubt related to charging more.

Mentioned in This Episode:

• HerBusiness Network
• Content Sells Podcast
• How to Craft Offers That Sell
• The Mastermind Experience

If you are running an established business but find yourself overwhelmed and short on time, this episode is for you.

We're talking about being too "hands-on" and dive deep into the concept of building a hands-off business and give you some practical strategies to implement.

-> Discover the benefits of adopting a hands-off approach and how it can transform your business and life.

-> Learn how to identify tasks that can be delegated or automated, freeing up your time and energy for more impactful activities.

->Explore the importance of building a support system and find out how to surround yourself with the right people to help your business thrive.

-> Get practical steps to implement in your business and start your journey towards building a hands-off business.

-> Understand why the CEO 'hat' is one to wear, even if right now you have a tiny (or no) team.

-> How technology could be a 'hands-off' friend that gives you back your time.

-> And more.

A 'Hands-Off Business" is the result of making a to shift your mindset, delegating strategically, building your support system, and taking action towards achieving hands-off success.

Remember to subscribe to the podcast and stay tuned for more empowering episodes. Keep building your dream business and enjoy the freedom that comes with it!

Mentioned in This Episode:

-> HerBusiness Network

We've all experienced it: the pressure of responsibilities, looming deadlines, and tough decisions. It can feel like a precarious tower of Jenga blocks, one wrong move, and everything collapses.

In this episode of the HerBusiness podcast we're delving deep into a topic that affects us all: those overwhelming moments when it feels like we're 'losing it.'

We'll explore why "sanity breakdowns" occur and how they might actually be stepping stones towards success.

Listen to hear:

-> Understanding the triggers of sanity breakdowns

-> The importance of reconnecting with our vision during overwhelming times

-> Strategies to manage stress and balance work-life commitments

-> Recognising and seeking support when needed

-> Embracing "sanity breakdowns" as opportunities for growth and realignment

"The key to realising a dream is to focus not on success but significance, and then even the small steps and little victories along your path will take on greater meaning." — Oprah Winfrey

Mentioned in This Episode:

• HerBusiness Network
• HerBusiness LIVE

Hello everyone, I'm Suzi, your host, and welcome to another inspiring episode of the HerBusiness podcast. In today's episode, I'm speaking to you from one of my favourite spots on the planet, sharing with you why surrounding ourselves with positivity is essential, and how it can be a driving force behind our success.

My Journey: From New York to Inspirational SpacesToday, I'm reflecting on my experiences in the vibrant city of New York and discussing its significant impact on me, both personally and professionally. I delve into how our environment influences our thoughts, emotions, and actions, and share anecdotes from my personal journey.

The Power of Inspirational SpacesLet's explore together how certain environments can light up our creativity and ambition. I'll share my experiences in New York City's diverse landscapes, and emphasise the transformation that an inspiring environment can trigger. I'll show you how these spaces have fueled my drive to achieve more.

Translating Physical Inspiration into a Virtual ExperienceRecognising that not all of us can physically visit inspiring places, I'll share how, in this digital era, we can create and access inspirational spaces virtually. I'll introduce you to HerBusiness LIVE, a virtual experience designed to empower, inspire, and drive you, especially if you're a woman in business.

Crafting Your Personal Inspirational SpaceI want to invite you to think about how you can create your own inspiring environments. I'll suggest a few ideas about designing your workspace, surrounding yourself with positive influences, cultivating a positive mindset, embracing industry trends, and immersing yourself in learning.

Special Offer: HerBusiness LIVEIf you are looking to immerse yourself in an inspiring virtual experience, I have an exclusive early bird offer for the upcoming HerBusiness LIVE session. This event promises an entire day of inspirational talks, networking opportunities, practical workshops, and the company of a supportive community of like-minded women in business—all from the comfort of your home.

Get all the details at www.herbusinesslive.com

I want to emphasise the importance of creating and immersing ourselves in inspiring spaces and the transformative power they hold. I urge you all to take inspired action, fostering a more authentic connection with your work, and making impactful progress.

Mentioned in This Episode:

-> HerBusiness Network

-> HerBusiness LIVE

-> Kaye Ure - Styling Individuals

What do you do to stay positive and enthusiastic in tough times? How do you keep your enthusiasm alive when you're not hitting your business goals as quickly as you'd like to?

For example, what happens to your mood when you've lost your biggest client or even when trying all the new marketing strategies, and nothing seems to be sticking?

Running a business can be challenging. This episode focuses on staying positive in tough times and keeping your business enthusiasm alive.

We share practical strategies to help you stay inspired and motivated, regardless of obstacles.

Mindset and Attitude: Cultivating Positivity A positive mindset and attitude are powerful tools for staying motivated during tough times. Practising gratitude, reframing negative thoughts, and surrounding yourself with positive influences can help you maintain a positive outlook, find creative solutions to challenges, and inspire others around you.

Self-Care and Stress Management: Nurturing Yourself Prioritising self-care and finding healthy ways to cope with stress is essential for managing the challenges of running a business. Investing in yourself, your network, and your education, as well as establishing personal routines and morning rituals for self-mastery, can help you stay balanced, focused, and ready to tackle whatever comes your way.

Adaptability and Resilience: Embracing Change Learning from setbacks and staying flexible in the face of change are crucial skills for any business owner. You can innovate and improve your business by staying adaptable and resilient, ensuring it thrives even during tough times.

Connection and Support: Building a Strong Network Building connections with other business owners and finding support is essential to maintaining enthusiasm for your business. Seeking out a mentor, joining a peer accountability group, and connecting through networking events and brainstorming sessions can help you stay motivated, inspired, and supported.

Here's to staying enthusiastic and positive, regardless of what challenges might come your way.

Mentioned in This Episode:

-> HerBusiness Network

-> HerBusiness LIVE

Whether you're having a hard year, a "stuck-in-the-rut" year or a BUMPER year, there's ONE thing EVERY woman in business needs to SUCCEED…

And it's NOT about your branding, your website, working more hours or finding some shiny new marketing strategy.

In fact, it's NOT about ANY one specific tactic or strategy!

After more than 28 years growing MULTIPLE 6, 7 & 8 figure businesses (and helping more than 35,000 other women in business grow THEIR businesses), here's what I know to be true…

You Need to BE INSPIRED.

In this episode, we explore the power of inspiration in my business and how it can lead to clarity, confidence, and action.

Drawing on my experience of growing multiple 6, 7, and 8-figure businesses and helping over 35,000 women grow their businesses, I share insights, stories, and strategies to help me tap into my inspiration and become more successful.

And I'm not talking about "light and fluffy" inspiration that evaporates faster than you can say "Hallmark Card".

I'm talking GRITTY, real, keep-you-going-through-the-tough-times inspiration.

The inspiration that helps you become more profitable by getting paid what you're worth (and stops you from over-delivering and over-compensating!).

The inspiration that removes the self-doubt and helps you play a bigger game without the stress and second-guessing.

The inspiration that makes you irresistible to your perfect customers and opens new doors of possibility as you grow your audience and impact.

That kind of spirited strength that doesn't need to shove you out of your comfort zone because it's magnetically drawing you TOWARDS where you need to go.

The "animated force" that cuts through the confusion and helps you instantly get out of your head and into clarity and action.

And when you can tap into that inspiration, you become unstoppable, no matter what the challenge.

Real-Life Examples of Inspired Action

I also share three stories of women who have been inspired to take action and achieve success in their businesses.

These stories include:

Bernadette Janson of She Renovates, who generated $50,000 in just 5 days by implementing a new strategy she learned at a HerBusiness event.

Joanna Anderson, a roofing business owner, who was inspired by a HerBusiness guest speaker to create a recurring revenue stream for her business.

Nadia Omair, an award-winning working mum, who was inspired by the women in the HerBusiness community to grow her business and become an inspiring figure for others.

Mentioned in This Episode:

• HerBusiness Network
• HerBusiness LIVE

Everyone has dreams and goals they want to achieve, but what stops us from turning those dreams into reality? Often, it's procrastination and fears that hold us back from taking the necessary actions to actualise our visions. In this episode of the HerBusiness podcast, we'll explore the common obstacles that prevent us from taking action and share strategies to overcome them, empowering you to transform your dreams into reality.

1. Confusing Doing with Actualising

One of the most common pitfalls is confusing busyness with taking action. While filling our days with tasks might feel productive, it's crucial to distinguish between tasks that simply keep us busy and those that are essential for our success. When we focus on tasks that genuinely move us closer to our goals, we'll make progress and start to actualise our visions.

2. Not Starting from a Position of Clarity or Centeredness

A clear vision and a centred mindset is crucial for effective action. When we lack clarity, it's challenging to determine which steps to take towards achieving our goals. Creation comes from inspiration, not just to-do lists or plans. Take the time to find clarity and focus on your goals; the action steps will become apparent.

3. Fear

Fear can be a significant barrier to taking action. Both fear of failure and fear of success can stop us from actualising our visions. The more significant our dreams, the greater our fear, leading to procrastination as a way to avoid potential failure. To overcome fear, we need to confront it and recognise that taking risks is a natural part of achieving our goals.

Strategies for Overcoming Procrastination and Fear

We also explore practical strategies for overcoming FEAR and PROCRASTINATION.

By adopting these strategies, you'll be better equipped to take powerful action towards actualising your vision and achieving your goals. Remember, clarity leads to power, and with the right mindset and support, you can transform your dreams into reality.

Mentioned in This Episode:

-> HerBusiness Network

-> The REACH Retreat in Hawaii

-> Marketing Success Mastermind

Have you ever felt like you're constantly in "go-go-go" mode, juggling daily tasks and responsibilities?

I know I have.

It's easy for business owners like you and me to overlook the power of taking a break from our daily environment.

However, during these breaks, we often come up with our best ideas and make significant leaps in our businesses.

In this podcast episode, I will share my experience attending a retreat and its life-changing impact on me and my business.

Taking that leap of faith all those years ago was a way to 'break the mould' of a future being carved out FOR me and allowed me to take the reigns and create the business I wanted. One that truly reflects my own desires and my purpose.

Because we work too hard to live an 'average' existence and feel exhausted and trapped in our business.

If you find yourself thinking:

"I want to like my business again."

"I want growth in business, but not at the cost of everything else in my life."

Or, "I want to have direction." … you'll love hearing how other women around doing it.

… you'll really enjoy this episode.

Listen to Hear:

-> The unexpected benefits of travel and new environments

-> How travelling to new places and immersing ourselves in different environments can provide a fresh perspective and inspire us.

-> Why surrounding ourselves with like-minded people gives us access to new points of view that we might not have considered.

-> How exposing ourselves to novel experiences can elevate our businesses and personal growth.

Plus, A Personal Story

You'll also hear how a trip to Hawaii in 1993 changed EVERYTHING and put me on the RIGHT trajectory to create the life I have and love today.

By stepping out of my comfort zone and investing in myself 30 years ago, I could question my life's direction and create a new vision for my future. That pivotal experience taught me the value of pausing, reflecting, and reimagining what is possible.

This is the same place that I'm so proud to take women to every year for the REACH Retreat.

The Power of Reflection

Taking time to pause and reflect is essential for reconnecting with our authentic selves and noticing things that might have been overlooked in our busy lives. We can make powerful changes and step into our full potential by giving ourselves the space to examine our thoughts, feelings, and desires.

Thomas Friedman, in his book, Thank You for Being Late, writes:

"When you press the pause button on a machine, it stops. But when you press the pause button on human beings, they start. You start to reflect, you start to rethink your assumptions, you start to reimagine what is possible and, most importantly, you start to reconnect with your most deeply held beliefs."

Join Us for The REACH Retreat in Hawaii Experience

The REACH Retreat is a transformative experience designed for women entrepreneurs ready to find an exciting new business direction. Over the course of five days, you get to switch off completely and immerse yourself in an environment that fostered reflection and personal growth. By stepping back from my daily responsibilities, you gain clarity, focus, and inspiration to create a new vision for your life and business.

This is Your Chance to Invest in Yourself

Investing in experiences like the REACH Retreat is a powerful catalyst for change in your life and business. By giving yourself time and reflection, you unlocked new ideas, overcame obstacles, and set yourself on the path to success.

Join The Program People Have Called "Life-Changing," "Transformational," and "The Best Gift I Ever Gave Myself"

If you're ready to change, grow, and reach your next level of potential, join us at the REACH Retreat in Hawaii.

Visit www.thereachretreat.com to apply and learn more about this transformative experience.

Mentioned in This Episode:

-> The REACH Retreat in Hawaii

-> Karina Pellicone - Plum Petal

-> Marketing Success Mastermind