HerBusiness

Confession: I used to struggle with promoting my business and speaking about my products and services due to the fear of making sales.

My fear caused me to avoid answering calls and even pass on potential sales opportunities to my partner.

This fear can stem from various reasons such as a lack of confidence, unclear messaging, vulnerability, or feeling physically or emotionally at risk.

However, confident and clear communication can help build trust and lead to successful sales.

In this episode of the HerBusiness podcast, we will discuss 7 ways fear may be hindering sales for female business owners and provide solutions and examples from other women who have overcome their fear.

Join us as we delve into the limiting mindsets that may be holding you back and preventing you from making a greater impact in your business.

You'll hear:

• How Alex's experience with a 'used car salesman' convinced her of how she did NOT want to sell. And, how she now confidently serves her clients and asks for the sale without fear.
• Why your past traumas don't need to be reflected in your current reality.
• How and where to share your wins without the fear of being 'braggy'.
• What to do when you're promoting a new business, market, offer, or product or service for the first time.
• How getting to know your ideal client and their pain points and challenges helps you put the fear of selling aside, and instead have you making your offers confidently.
• One woman's 'aha' that the behaviour of staying silent may have served her as a child, but is now hindering her ability to grow her business.

Mentioned in This Episode:

• What to Do When You Find Yourself Unfocused or Overwhelmed
• The HerBusiness Network
• Marketing Success Mastermind
• The REACH Retreat
• HerBusiness FREE Community for Women Business Owners

Do you struggle with showing up for your potential clients without feeling pushy?

It can be a tough balance to strike, but it's an important one.

This podcast episode explores the topic of "Showing Up" for potential clients without coming across as pushy or salesy.

Building strong relationships with potential clients is essential for success in the business world.

Often, our feeling of being pushy is underpinned by a fear of being seen as pushy or 'too much'.

In this episode, we discuss:

-> The importance of showing up for potential clients and building relationships with them.

-> Tips for showing up authentically, offering value, being transparent, and following up without being pushy.

-> The importance of proactively asking for the sale regularly so that you can sell more products and services.

-> The fear of being visible and standing out and how to overcome it.

-> Knowing your purpose for showing up and being true to that purpose is important.

-> How to understand your potential client's needs and pain points and offer solutions to help them.

-> The concept of "Connection Moves" and the importance of becoming known by the people who can open doors for you, refer clients to you, and do business with you.

We also discuss the importance of regularly asking for the sale and the fear that can come with it and offer tips for overcoming that fear and becoming more comfortable making offers. We emphasise the importance of showing up and being visible to reach more people and grow your business.

Mentioned in This Episode:

-> The HerBusiness Network

-> Marketing Success Mastermind

Bonnie Christine is a surface pattern designer who's built a successful, profitable business in a small niche. She's passionate about helping creatives achieve their dreams and has helped tens of thousands of people through her programs.

In this episode of the HerBusiness podcast, Bonnie shares her secrets to success in a small niche. She talks about developing a success mindset, believing in your talent and business, setting achievable goals, taking risks, investing in tools, and leveraging the talents of others to reach new heights.

Bonnie's business has grown from $19,000 to multiple seven figures per year and she encourages listeners to use her 17 secrets to success or business breakthroughs in their own lives or businesses.

One key point she makes is that doing inexpensive work for too long can trap a business in inefficiency. Bonnie emphasises that success doesn't come from hacks or tech tricks but from creating the right mindset and prioritising what you do in your business.

"The longer you do the inexpensive work, the longer your business will be trapped in inefficiency."

Listen to Hear:

-> Why the words "there's room for you" totally changed Bonnie's sense of abundance and the possibilities for her business. -> How doing just one thing a day, every day, took her from average results to sky-rocketing results. -> The best thing you can do right now if you're stuck or 'spinning in circles'. -> How discomfort is essential to getting to do the work you are called to do. -> Why you need to find and change whatever is creating a bottleneck in your business -> And a whole lot more.

Mentioned in This Episode:

-> Bonnie Christine's website -> The Professional Creative Podcast -> Episode 205 - Your Business Everest: Lesson in Big Goals, Preparation, Strategy and Community with Peter Johnston (PJ) -> Michelle Pascoe, CEO of Optimum Operating Procedures

Now more than ever, our connections are so crucial to the growth of our business. We want to be deeply connected to the right people to have solid and sustainable businesses, no matter what the economy throws at us.

In this episode, I share the most overlooked and misunderstood approach for growing a lucrative network that brings you sales, connections and support and works EVEN for introverts or people who hate networking.

OK, so let's get started…

Firstly, this episode is ALL ABOUT YOU and how you can avoid the five big connection-breaking mistakes business owners make!

So, If you know you have a great product, but you remain the "best-kept secret."

Or, you have people say they love what you're doing, but they don't seem to buy

Maybe you need to get more leads or sales.

Or, you're giving lots of value but don't know how to ask for the sale

Or maybe you're struggling to communicate the value of your products and services

You're in the right place.

Getting more clients and feeling like you have a flow of business opportunities coming your way comes down to recognising these 5 Ways You're Isolating Yourself From New Clients and Connections.

These mistakes prevent you from getting the desired results - more clients, growth, and profit.

Here's a sneak peek at what we cover in this episode:

-> The effortless changes you can make to your approach to get more connected and comfortable with what feels natural to you.

-> How to create long-term mutually-beneficial relationships.

-> How to steer yourself away from transactional, superficial and often self-sabotaging actions.

-> The first thing to do if you want others to recognise you as having the solutions they need in their businesses and feel an authentic rapport with you.

-> Madonna's advice about asking for what you want and why it's a lesson we can all learn from.

-> The simple method that I've used to make thousands and thousands of dollars in business and have clients stay with me for years

Mentioned in This Episode:

-> The HerBusiness Connection Scale

-> HerBusiness Network

-> Episode 205 - Your Business Everest: Lessons in Big Goals, Strategy, Preparation and Community – with Peter Johnston (PJ)

-> Samantha Konyeshi of - MY UNO Drafting and Design

If you are feeling...

• Overwhelmed?
• "Scattered" or "Swamped"?
• Like you have TOO Many Things on the To-Do List
• Confused by all the options and "Bright Shiny Objects."

Or, if you're:

• Wondering which strategy to put your energy into next
• Laying awake at night second-guessing yourself or just flat-out feeling stressed and confused?
• Looking at all the parts of your business and thinking, "there's not enough of me to go around?"

… what we're talking about in this episode of the HerBusiness podcast ends that turmoil and uncertainty.

Because in this episode, we'll zone into five essential things you should focus on when you find yourself unfocused or overwhelmed.

By the end of this episode, you'll have some specific things to work on and a few resources I've created that will help you along the way.

While simple, the five steps we'll cover can be challenging. It's a mind shift to start thinking strategically about your business.

These five steps help you understand where to focus and feel like you have ample time to do the right things and the things that matter instead of racing around trying to do everything and burning yourself out.

Here's a sneak peek.

1. Set Your Vision - Where are you headed in the next 12 months?

2. Create Your Plan - How will you get to that Big Kahuna 12-month vision? What projects will you put on your schedule that will directly lead to your 12-month Vision, and what can you remove because it is a distraction?

3. Master Your Message - Create and refine your Connection Statement® and use it to open doors of opportunity for yourself.

4. Simplify Your Marketing Plan - - how will you attract, convert and keep more of your ideal clients? I encourage you to create your one-page plan. It makes thinking about your marketing so much easier.

5. Choose Your Growth Zones. What business area is most important for you to focus on right now?

I've included links below to resources that can really help. And, for more personalised support and coaching and access to an incredible community of other women business owners, request your invitation to join us inside the HerBusiness Network.

Mentioned in This Episode:

-> Back-of-the-Napkin Marketing Plan

-> HerBusiness Strategic Planning Framework

-> The 3 x 3 Secret to Creating Your Best Year Ever

-> Connection Statement® Template

-> The Plan That Gets More People Buying From You

-> HerBusiness Network

-> The REACH Retreat

-> Marketing Success Mastermind

Right now, inside the HerBusiness Network, we are focused on planning. Our members are all working on their 2023 plans.

And we're running everything from all-day planning days to 3-hour online workshops. We've also curated hundreds of dollars in resources for members to read, listen to, watch webinars, and complete worksheets.

We've also created a popular 2023 Planner Kit with beautiful 2023 mega planners and our popular "Planning Day" guidelines.

Why are we so fanatical about planning?

The ability to create a plan and then work to it is one of the most fundamental secrets to the success of any project or venture.

It doesn't mean everything always goes to plan ☺, but I've always found HAVING a plan got me closer to the outcome I wanted than NOT having a plan.

Having a business plan also helps you confirm your business model is viable. That is, your business is structured in a way that will make it profitable.

In This Episode You'll Hear:

-> Why a FEW marketing campaigns each year is all you need to attract all the potential clients you want -> How knowing what you want people to buy FIRST leads to more buyers. -> The power of starting with the end in mind when setting dates for your 2023 schedule -> How to keep more clients coming back and referring you to their friends -> The MAIN way you will ATTRACT your ideal clients -> How we structure our year at HerBusiness so that we build momentum through the year, and how you can too -> And a whole lot more

Mentioned in This Episode:

-> 2023 Planner Kit -> Back-of-the-Napkin Marketing Plan -> HerBusiness Network -> HerBusiness Mentoring -> The REACH Retreat -> Marketing Success Mastermind

Ready to create your Business Success Plan?

The ability to create a plan and then work to the plan is one of the most fundamental secrets to the success of any project or venture.

It doesn't mean everything always goes to plan, but I've found that HAVING a plan always gets me closer to the outcome I want than NOT having a plan.

Planning gives you a clear handle on your goals and allows you to use your time, energy and resources best.

If you...

-> Need more clarity on your business direction -> Find yourself unfocused or overwhelmed -> Want to get a better handle on your priorities -> Are already to be more productive and create more results

... you're going to love creating your own HerBusiness Success Plan.

Follow our easy step-by-step process to create a "plan at a glance" for your business.

Listen to discover our 3 x 3 HerBusiness Planning System, which lets you create a plan that gives you clarity and gets results.

Listen to Hear:

-> How to construct your "BIG KAHUNA" goal for 2023 -> The secret to getting more done with less effort (Hint: It takes doing less and obsessing about fewer things) -> Sample Strategic Objectives from successful small business owners -> What to do BEFORE you plan to launch that next product or service

The simple way to know which projects are worth considering and which ones will waste your time and money

Mentioned in This Episode:

-> HerBusiness Network -> The REACH Retreat -> Marketing Success Mastermind

Have you ever set a big goal that scared you? One that you KNEW you'd have to put a lot of time, effort and sweat into? One that you didn't know you'd succeed with?

When he set himself the goal to climb the height of Everest on an organised hike, my guest didn't know the enormous impact that it would have on him emotionally, physically, spiritually and mentally.

In this episode, I interview Peter Johnston (PJ), a popular business mentor, successful real estate investor and entrepreneur. PJ is also the Head Mentor and a Director at HerBusiness.

Listen to Hear:

-> How long-term planning (and a robust plan) sets you up for a better chance of success

-> The mindset shift that we need to make before we move outside of our comfort zone and towards those bigger goals

-> How to fit big goals into an already-full schedule

-> The role that coaches and your peers play in ensuring you get OVER the finish line and not stop short

-> How ritual and community build raving fans

-> What to do when best-laid plans start to go wrong

Mentioned in This Episode:

herbusinessnetwork.com

https://29029everesting.com/

https://herbusiness.com/get-a-mentor/

You're heading off on vacation.

You're cramming to get things done before you go.

For good measure, you check out the wifi speed in your hotel room, and you pack your laptop.

Just. In. Case.

But should you 'unplug' while you're away?

Or does it make more sense to fit some work in during your vacation?

Many business owners say it's difficult to detach from work when they're supposed to be relaxing, and that's true for me.

Even in Vacation Mode, I cannot help but develop marketing strategies and brainstorm new ideas while lying on the beach or running in a new city.

I personally rarely unplug totally.

But I also no longer get down on myself for not being totally unplugged.

Whether I have the iPad ad the beach under an umbrella, or I pull up my computer poolside to write some copy… I don't beat myself up.

I know it's part of my process and that I create some of my best content and do my best planning when I mix up rest and relaxation with some brainstorming and work.

We had a vibrant conversation on our Facebook Page and across all our social networks when I recently shared my thoughts about unplugging with our HerBusiness community.

In this episode, I share some of our member strategies and my top six tips for balancing being away with staying on track with your business plans and goals.

Listen to Hear:

-> What to do if you can't totally 'unplug' without getting behind on projects

-> The parameters that I set myself to reward myself and manage a balance between work and play while I'm away

-> How I pre-plan my vacation, so there is little for me to do while I'm travelling.

-> Why taking time to unwind will take the pressure off from the get-go.

-> The 'unplugging' hack that enriches your vacation experience and gives you a much-needed break

-> How to communicate that you'll be away, so you don't return to a crazy-full email inbox.

-> The only 'should' that matters as you manage your vacation/work balance.

I'm so grateful to have the opportunity to step away from my business every once in a while to get that headspace that allows me to dream bigger and think differently.

I'd love you to join me to give yourself the time and space to dream, envision, plan, reset and REACH into a bigger, more fulfilling, more aligned and authentic future filled with all the possibilities of your heart's desire.

You can let more at TheREACHRetreat.com

TheReachRetreat.com

facebook.com/groups/herbusinessfreecommunity/

herbusinessnetwork.com

Ready for a business breakthrough?

Sometimes we may not feel ready for a breakthrough. Maybe we don't feel confident. We don't have enough information. We don't have all the skills. We don't know the final outcome if things change in our world, which can be a bit scary.

And often, we're sitting on this precipice of wanting to move forward but thinking, "Oh my gosh. I don't know if I can do that big scary thing that I really want to do."

When we think about our breakthroughs, here's what I want you to know.

The only reason to have a breakthrough is to get to the other side of where you are now. And that applies to any part of your life and business.

You have to go through the experience to get to the other side.

So, when I look back at some of the significant breakthroughs I've had in my business over the last 27 years, I notice a pattern.

Time and time again, my business breakthroughs would happen when I said yes to an invitation.

In this episode, I share some of my biggest breakthroughs over the last 27 years.

Listen to Hear:

-> How the 26-year-old me was 'saved' by saying yes to a mentor's invitation to take a 16-day business training. (Woah! It blew my mind.)

-> The night that sharing stories, beer and peanuts in a Singapore bar turned into a magical business relationship.

-> How to recognise invitations to 'level up' that you want to act on (and which ones to ignore).

-> The three steps to business breakthroughs and the correct (and most lucrative) order to take these steps.

-> How to act on your hunches even when facing fear head-on.

-> The power of pausing BEFORE you take action.

-> The types of business visions that will help you avoid playing small.

-> What to do next to take your business to its next business breakthrough.

Mentioned in This Episode:

https://her-business.lpages.co/reach-retreat/