HerBusiness

I just returned from spending a week attending the Business Mastermind I belong to. It was a powerful time to evaluate my business and look at what is working and what needs a different or fresh approach.

In this episode, I'm sharing five of the most important questions you could be asking yourself to get more clarity, focus on your business, and fine-tune your business model and marketing.

Listen to Hear:

• Why being clear on the ways you're getting people into your world takes the pressure down and saves you time and energy.
• How choosing what you want people to buy first gets prospects buying faster and reduces the amount of marketing you need.
• Why asking for the sale is an essential and ACTIVE part of success in your business.
• How to identify and eliminate the bottlenecks that are stopping you from reaching your goals.
• What to do next to take your business to the next level.

• The HerBusiness Network
• HerBusiness Marketing Success Mastermind

Imagine getting new clients, building a community of people around you who support you and sending you referrals and gaining brand new confidence to show up more on social media and build your profile.

In this interview with three of our HerBusiness members, you'll see how an investment of just 1-2 hours a week and less than $20 a week in their business has given these women (and many like them):

• Connections to regularly do business with
• Regularly practical help and support
• A network that they can call on in almost any situation for trusted advice
• A flow of leads from people who know them
• Community and a group of business besties that they love to be around to talk all things business
• A waitlist of clients they love to work with
• More profitable businesses
• Referrals and collaborations come their way regularly

If you're a woman business owner looking to get on the road to a more profitable, scalable 6 or 7-figure business, you'll really enjoy today's episode.

Our Guests Include:

Zoe Heard from Get Heard is an email strategist and copywriter. She helps online retailers who sell products for the home and products for children to make sales via email and grow a thriving eCommerce business. Zoe has generated over $24,900 in the last 18 months working with other members. getheard.com.au

Amy Lou Wilson is a passionate advocate of global mindfulness education for the 21st century. She is the founder of Yoga Seeds, teaching mindful movement, breath work & personal development to children, adolescents & staff within the early childhood and state school system. Amy has only been a member for a short time; however, she has made quite a few business connections by simply showing up and then speaking up about what she does. Amy has a lucrative collaboration in the pipeline. And she regularly shares genuine conversations about business and life and shares resources with her Goals Groups (our FREE HerBusiness Accountability Groups for members). yogaseeds.com.au

Kristen Melville of Biz Marketer helps service-based small business owners who've struggled to get consistent results from their marketing. Always the 'quiet achiever' for her clients, being part of HerBusiness has helped Kristen get more comfortable with being the face of her business and starting to build her profile. Kristen'sbecome a LOT more focused on where and HOW she shows up on Social Media, which means she's more aligned with her values and how she wants to run her business. www.bizmarketer.com.au

Mentioned in This Episode:

• The HerBusiness Network

How can you create an audience of buyers on social media - without buying expensive ads?

In this episode, I share a training I recently did for our HerBusiness community.

I give you four things you can do NOW to start growing a profitable audience on social media without spending money on ads and even if, up until now, you haven't been able to turn many of your followers into buyers.

I think you'll find this four-part process really easy to implement. While it's not simple, it's a formula that our HerBusiness Network Members use daily to get new clients and use social media more strategically.

Because who has time to spend a lot of time posting and going live and sharing… if it's not going to lead people to become customers, eventually? Plus, I will share how you can land your next client next week when you join me for our fabulous "Get New Clients" Coaching program.

In this episode, you'll discover:

• How to 'show up' so that your ideal clients know that you are the right solution for the challenge they are experiencing and the solution they are seeking
• Why knowing and understanding your ideal client deeply is an essential step in turning followers, readers, subscribers and prospects into buyers.
• The four things you MUST say when you introduce yourself (in person, in your emails, on your website, on social platforms) to instantly create a connection with your ideal clients so that they want to buy from you
• Why you're missing out on sales and not getting people saying "YES"
• Go from feeling uncomfortable asking for the sale to effortlessly owning your value

Mentioned in This Episode:

• The HerBusiness Network
• Get New Clients Coaching Week

Getting new clients often starts with Showing Up.

You're visible when you're showing up, putting your hand up for things, and saying yes to opportunities.

SHOWING UP is about knowing what your GOALS and VISION are - where the goalposts are.

That means you KNOW HOW TO POSITION YOURSELF and explain what you do in a way that demonstrates how you help people.

This means you know who YOUR IDEAL CLIENT is.

You're clear on their pain points and HOW YOU HELP resolve them.

And you have a way that you help them that GETS RESULTS.

In addition, you're prepared to invest in getting to know others and building rapport and how you can help them.

And you get in the game with an OPEN MINDSET, open to OPPORTUNITIES and COLLABORATION.

So, how do you get there?

You have a PLAN, and an intention for the RESULTS YOU WANT to get.

You're clear on your strengths and what you bring to the situation.

And you show up prepared.

But, SHOWING UP isn't always easy, even for the most outgoing women.

SHOWING UP CONSISTENTLY can be tricky, too, when we have so many competing demands.

You'll enjoy this episode if you want to:

• Move from feeling isolated to feeling connected
• Feel like you're shouting into a vacuum any time you want to promote your products or services
• Want to finally feel comfortable that you have value to offer and that your ideal clients are waiting for you to show up
• Go from feeling uncomfortable to feeling like there's always a friend in the room when you are at networking events

Mentioned in This Episode:

• The HerBusiness Network
• Get New Clients Coaching Week

Karina Pellicone of Plum Petal hit a six-figure revenue milestone in April 2022. After launching her wholesale website and business model, she's grown her jewellery business 75% from the previous year.

But this shift in revenue to her jewellery business didn't happen overnight.

It took seeing some incremental growth in her eCommerce store and then deliberately deciding to work with a new type of ideal client. A change to focus on business-to-business transactions in addition to her direct-to-consumer eCommerce business has significantly shifted her revenue and results.

In this episode, Karina shares:

• The two MARKETING STRATEGIES Karina used to go from a five-figure business to over $100k
• How understanding her ideal client helps Karina SELL MORE of her products
• What gave her the COURAGE and INSPIRATION to start a whole new income stream in her business
• Why she no longer does the things she's not good at and how she's building a team that FREES UP HER TIME
• The roles she considers the MOST important for giving her leverage and time back for herself and her family
• The unexpected and surprising gift that came out of the pandemic

Mentioned in This Episode:

• The HerBusiness Network
• The REACH Retreat in Hawaii
• You CAN Choose Your Ideal Clients

Visit Karina's Plum Petal Website for a 10% discount and distinctive statement jewellery that will make you feel confident, beautiful and desirable. Follow Plum Petal on Instagram

To grow your business, you have to stop being the one making every business decision. Making ALL the decisions is exhausting.

And if you've ever gotten to the end of the day and thought… "Oh… I can't even decide what I want for dinner. Someone just feed me, please! And bring me a glass of wine while you're at it."… you might be suffering from decision fatigue.

Being stuck making all the decisions is a common pain point for small business owners (especially if you're a solopreneur). You stop being the one who has to make EVERY SINGLE DECISION by putting the right systems and processes in place for your marketing, planning, your team, and more.

Inside of HerBusiness, we have a framework called the HerBusiness Growth Zones®. It's a framework that helps you focus on what will help your business grow and succeed. And, it is essential to go from being a solopreneur to growing a small business and then on to being an entrepreneur with a growing and scalable business.

We've used these 8 Growth Zones as the basis for our business success. They are also the foundation for our mentoring programs, which we've been running since 1998. So we know they work.

One of those Growth Zones is PEOPLE.

The People Growth Zone incorporates how you hire people, train them, motivate them and even decide when it's the right time to grow or shrink your team.

It also relates to your extended team - consultants, designers, copywriters - your bookkeeper - all the people that support you in getting things done and whom you need to lead and motivate. And you may have experienced some "people" challenges in your business.

Either not having enough people, so you keep getting pulled into doing the low-level work, or not feeling like you can afford people, or not sure how to train them. Or perhaps you are on the brink of hiring a team and want to know how to avoid the heartache and expense that can come when you don't get this right.

Regardless, changing how you think about decisions, what you do (and what you don't) decide and your mindset around getting others to help make decisions is the core of this episode.

Because you can't do everything yourself. Not if you want to grow a sustainable, profitable business.

You'll enjoy this episode if you want to:

• Stop doing everything yourself
• Move out of the 'technician' role (where you do everything) to the manager or leader role
• Spend more time working ON your business than IN your business
• Stop being exhausted from decision fatigue
• Have time to do some of the things you don't currently have time for because you're so busy

Mentioned in This Episode:

• The HerBusiness Network
• The REACH Retreat

We're doing something a little different in this episode of the HerBusiness podcast.

Recently we ran a free online training called: My Breakthrough Business Success Strategy.

And we had such great feedback that I wanted to share it with you.

Four Business Owners Share the 'One Thing' that Made the Biggest Difference When Growing Their 7-Figure Businesses.

As you'll hear, our four experts are experienced business owners who've had BIG breakthroughs in business… and have successfully grown MULTIPLE businesses.

These experts are mentors on our amazing REACH Retreat program - a five-day program for women business owners. REACH is the program women have called "Life-Changing," "Transformational," and "The Best Gift I Ever Gave Myself". And it is Back for 2022...

In this training, our mentors share things they usually ONLY reserve for Retreat participants.

And, they share the 'ONE THING' that has been the most important part of their business success

You'll leave with greater insights on:

• What to do BEFORE you envision a future (so that you don't keep repeating the same mistakes)
• A strategic way to create a vision that pulls you forward
• What your plan may not be working (and how to think about your business from a high level)
• The surprising secret behind the most powerful connection you can have inside your business
• And why YOU need to be the chief flag bearer for your dreams

Sound good? Let's dive in.

Mentioned in This Episode:

• The REACH Retreat

It's a VERY good day when a business owner you've been cheering on hits that magical 6-figure mark!

And naturopath and menopause expert Angela Counsel has an AMAZING story about her journey to that awesome milestone (including how she almost gave up right before she had her BIGGEST breakthrough!).

When Angela Counsel joined the HerBusiness Network, she gave herself and her new business "one year." She was, in her words, going to either "fold or fly."

At the time, she struggled to make even $10,000 - $20,000 revenue per year selling her courses aimed at helping women thrive in Menopause. When the opportunity to take part in the 30-Day Mastermind Experience program came up, she grabbed it with both hands…

During those 30 days, she got her marketing strategy dialled in and had a BIG a-ha! about a big mistake she was making with her approach.

Based on those solid foundations, she went on to transform her results, filling her high-dollar embrace program and hitting that magical $100,000 milestone!

Angela completely overhauled her business and marketing approach to have a massive breakthrough with an EXISTING program she had that wasn't performing. And the results were truly incredible. She went from getting 3 or 4 people each time she ran the program to 40 people!

It was a total TRANSFORMATION and a real thrill to see her do so well.

In this episode, we speak with Angela and discover:

• How Angela blew past her goal to reach 1,000 women to grow an email list of 7,000
• What she's outsourcing so that she can focus on her clients.
• Angela's shift from 'chasing everything' to doing things 'with a purpose'.
• The 'Big Kahuna' that is keeping Angela's eye on the prize and allowing her to work less
• How traditional networking events were keeping Angela's business connections small
• The collaborations that are helping Angela expand her reach to more and more ideal clients

CHECK OUT ANGELA'S FREE MENOPAUSE WORKSHOPThe Secret to Thriving in Menopause Click here to get all the details

Mentioned in This Episode:

• The Marketing Success Mastermind
• The HerBusiness Network
• Anita McLachlan - Sequins and Sand
• Fiona Keary - Style Liberation
• The FREE HerBusiness Community on Facebook

In this episode of the HerBusiness podcast, I am joined by best-selling author and leading online business owner, Denise Duffield-Thomas.

We discuss her updated and expanded edition of Chillpreneur - which is titled: Chill And Prosper.

Whether you're an aspiring entrepreneur, already have your own business, or need a little expert guidance to take the next step, you'll find simple, actionable advice to help you achieve rewarding results across your whole life.

We Explore:

• Why saying NO to opportunities is essential to getting the most results for the least effort
• The 'working hard' myth that has been imprinted on so many of us and how to work around it (and not burn out)
• The role of others in your business - getting people around you to support you in your business, so that you're not having to make every decision and you can stop being a bottleneck
• Designing your business around your life (and not the other way around).

Sound good? Let's dive in.

Mentioned in This Episode:

• HerBusiness LIVE Online
• The HerBusiness Network

In this episode of the HerBusiness podcast, I share with you how to discover WHO your IDEAL Client is so that you can easily find MORE ideal clients just like them and know exactly where to look for them and have them buy from you sooner.

Because now you finally feel clear and confident about what products and services to offer and who you serve.

EVERYTHING in your business becomes clearer and more focused when you know who your Ideal Client is.

It helps you answer one of THE MOST important questions you will ever ask in your Business which is:

Discovering who your IDEAL Client is STARTS with CHOOSING your IDEAL Client.

Yep, getting clear on WHO you want to work with and who you don't.

Because while working with the wrong clients may not be life-threatening, it can make you pretty miserable!

And I'm going to take you through that process in today's episode so that you can channel your time and focus on your ideal clients.

Even if you've been in Business for a while and you ALREADY have a fair idea of who your perfect customer is, this process will still benefit you.

In this podcast, I will also share the universal process every one of your IDEAL clients goes through when thinking about buying from you… and how you can use that inside knowledge to ensure MORE people buy from you MORE often.

Once you know this universal process that everyone goes through whenever they buy ANYTHING, you'll have this knowledge FOR LIFE, and you can apply it again and again.

It's like seeing inside your customer's mind.

It's such an essential piece of the puzzle to have a marketing strategy that works.

It's like someone has already given you the answers to an exam or revealed the secret code to a puzzle. And it puts you SO far ahead.

Because when you can get a repeatable, reliable marketing system in place, you have the cornerstone of your IDEAL Business…

Because regular clients mean regular income, you can stop the stress of having up and down lumpy cash flow - that pattern of good months and bad months that we so often experience as small business owners.

AND you have a solid financial base which means you can make confident decisions on things like…

• How and when to get some support and grow your team
• When to step back a little and not work so hard
• or whether you will expand into that new office or buy that extra piece of equipment

And a thousand other decisions become EASIER and CLEARER because you've got that regular, reliable income coming in day in and day out.

So, to recap… I'll show you how to get clear on your IDEAL Client AND crack the code on the buying process every single one of your customers goes through when thinking about buying from you…

Sound good? Let's dive in.

Mentioned in This Episode:

• The HerBusiness Network
• Content Sells Podcast
• Episode 192 - The Ideal Marketing System for Your Business
• Finding Your Marketing Mountain (podcast episode)
• The Buyer's Journey