HerBusiness

If you avoid sounding salesy or pushy, so you don't speak up about your business — this episode is for you. Every day I see women missing out on new clients because they don't know how to speak up about their business. So, they:

• Post on social media hoping that people will look, comment and buy
• Spend a ton of money on a website, but we don't have the traffic, so the site doesn't do the job of converting visitors into clients.
• They are left paying for ads to promote courses, lead magnets, online challenges… and burning a hole in their pockets.

In this episode, I'm giving you access to the secret sauce that has helped so many of our HerBusiness Network members get new clients and ultimately grow more profitable, sustainable businesses without the overwhelm and without having to spend a dollar.

When you use this four-part system, you'll be in the perfect position to land your next client without it feeling awkward trying to explain what you do or speaking up to let people know about your excellent products or services.

And, join me for our upcoming Get New Clients Coaching Week from 7-11 March 2022.

I'll coach you through my go-to blueprint for landing your next client without having to cold call; even if you don't have an email list, you find it hard to explain what you do, or you find yourself backing away from asking for the sale.

Click here to join me at Coaching Week.

By the end of this coaching week, you'll know how to find the right people and speak confidently about your business without feeling like you're being salesy.

Mentioned in this episode:

• Get New Clients Coaching Week

Every day in business we are trying to get people to say yes. Yes to our offers Yes to joining our team Yes to taking up that discovery call Yes to clicking the button on our website Yes to our proposals Yes to our invitations to collaborate.

What if there were seven ethical and proven ways to persuade people to move in your direction… to say YES to you?

The good news is that these seven principles exist and they are all part of Dr Robert Cialdini's 7 influence principles, which he first wrote about over 30 years ago in his book Influence: The Psychology of Persuasion, a book that has been translated into 44 different languages.

Today you are in for a treat.

Because Dr Cialdini is my guest.

We are talking about:

• How the internet has changed the ways that we can influence, and how to harness online opportunities to have people say yes to you
• Where to put your testimonials in order for them to make the most impact to your results
• Why giving and being generous FIRST positions you to be more persuasive
• The surprising question to ask clients to get their best feedback (without asking them for feedback or opinions) - this is a game-changer for your surveys
• The 'magic' number of fields to use in your online forms to get more people completing them
• Why limited quantity offers are more effective than limited-time offers
• And a whole lot more

Mentioned in this episode:

• Harvard Business Review - Best 100 Articles
• Get Your Copy of Influence: The Psychology of Persuasion
• PreSuasion - Revolutionary Ways To Enhance Your Powers of Influence

Welcome to a brand-new season of the Her Business podcast.

If you're a brand-new listener, let me introduce myself. I'm Suzi Dafnis, CEO at HerBusiness and for the last 25+ years, I've helped women to grow and scale sustainable businesses through our HerBusiness Network membership, our Mastermind program, business women's retreats, courses and mentoring.

I've grown four 7-figure businesses and one 8-figure business, and my passion is helping women this show is for women who want to grow and scale a sustainable business that is sustainable - which means it sustains THEM.

If that sounds good to you then here's what you need to know.

This season has fortnightly episodes which means every two weeks a new episode will be published.

Sometimes I'll have a guest with me — a world-class speaker, best selling author or an inspiring business owner just like you who is growing and scaling some part of her (or his) business.

So, if you want to reach more people…

whether that means that you want to get new clients

whether you want to build your following Instagram

whether you want more people on your team so you're not doing all yourself…

right here on the show I'm gonna be giving you:

• Business coaching and easy-to-use strategies
• Real-life insights from my own experience and from coaching thousands of women business owners every year
• A little nudge in the back and the encouragement to keep taking action and offer you accountability so that you can keep making progress.

If you haven't already subscribed to the show be sure to do that, because there are some amazing episodes coming your way.

Subscribe on Apple Podcasts Subscribe on Spotify Subscribe on Stitcher Subscribe on Google Play

Our very first episode, which I've released for you today (you can get immediate access to it now) is with the author of one of my favourite books.

We are talking about the latest, most recently updated version of his book Influence, which I first read in the 90s and of which I have literally given thousands of copies away.

I really think you're gonna enjoy the interview, Go ahead and take a listen and I hope you'll join me for this season of the HerBusiness Podcast.

If you want to know how to FINALLY have A Profitable, Successful Business that Grows Without You Having to Work any Harder.

Even if, right now 'doing it all yourself' has you feeling overwhelmed and exhausted.

Then this is the place to be.

Thanks for listening. I'll see you in the next episode. It's a goodie!

Mentioned in this episode:

• EP181 - Why people say yes. A conversation on Influence with Dr Robert Cialdini
• The HerBusiness Network

Do you feel like there is a LOT more potential in your business that you just aren't tapping into?

As women business owners, we are often busy ALL THE TIME. We don't find time to even think about planning or strategic thinking. We find ourselves slogging away IN the business without much focus at all to working ON the business.

And, while we INTEND to give ourselves every chance to be successful, we are often not doing the ONE THING that could make the big difference to turning our business around.

In this episode, I take you back to a point in time over 20 years ago when I took one specific action that saw me take my business from $300K to over $1 million in under 12 months.

Listen to hear about this simple but powerful act that turned my business around.

In this episode:

• How taking some time out to think bigger tripled my revenue
• The critical mindset shift we had to make to go from a six-figure to a seven-figure business
• How the act of declaring a goal helped shape our future
• The questions to ask yourself to get more clarity about your future direction
• And more.

Mentioned in this episode:

• Episode 177 - The Power of the Pause

Here are some popular recent episodes:

• Why You SHOULD Work on Tasks You Can't Invoice
• A Case of the "I Don't Want Tos"
• Sit Your Butt Down On a Chair and Get Unstuck
• How to Get a Steady Flow of Referrals

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

Last month my home was the feature story in Australian House & Garden, the leading home design magazine in the country. Pretty cool, yes?

The house looks fantastic, and the story was ten pages of prime real estate in a magazine with hundreds of thousands of subscribers. Plus, we got some bonus exposure when they decided to do a question, and answer story with me, asking me about my inspirations, HerBusiness, and my design likes and dislikes.

They also included our business name and my personal story, which is publicity that would typically cost $$$$$$$ to buy.

I love my home, and it looked gorgeous in the magazine. I've lived there for seven years now. But when we bought it, it was an old warehouse, dilapidated and in need of gutting and rebuilding. We put a lot of love and effort and heart into it and a lot of our vision.

We had a team of people - architects, builders, tradespeople, designers all working with us to help make the final product the mirror of what we imagined our home to look like when finished.

And, every single day, I appreciate my home.

I appreciate the light.

Space.

The location.

The rooms that I love to entertain.

The rooms that I chill out.

We designed each room very deliberately.

And it's not just really functional for my lifestyle; it's also impressive to look at.

And the House and Garden publishers loved it.

But, here's the thing.

There was a WHOLE LOT that was happening behind the scenes that DIDN'T make it into the magazine.

Mentioned in this episode:

• April 2021 - House and Garden Magazine Feature

Here are some popular recent episodes:

• The Power of the Pause
• Why You SHOULD Work on Tasks You Can't Invoice
• A Case of the "I Don't Want Tos"
• Sit Your Butt Down On a Chair and Get Unstuck
• How to Get a Steady Flow of Referrals

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

When was the last time you took time away from your usual environment? With COVID having put the brakes on any major travel, many business owners have been working harder than ever without a break.

With so many working from home, it means that you're in the same environment day in, day out. This COULD be stifling your creativity and ability to have breakthrough ideas for your business.

Some of my most productive creative writing, content creation and breakthrough ideas come to me when I spend time away from my desk. I'm often surprised by the bolts of clarity that come to me when I'm on the beach, in the shower, or out running or walking.

Being in a new location is a different experience to moving my laptop, say, from my head office (a brick-and-mortar office) to my home office. Or moving from the dining table to the kitchen bench to work. Working from a whole new environment seems to have my brain functioning in different ways.

I'm writing this as I'm seated at the dining table looking out at sunset through the glass doors that look out to the back of the house that I've rented for 10 days.

And, while today I've had multiple meetings and handled quite a few communications and tasks, my workdays this week will be topped and tailed by a walk on the beach.

It's HEAVEN for me, an inner-city dweller ;-) to walk on the sand and hike on the local trails morning and night. I'm inspired to stay outdoors. And, throughout the day, I find myself giving myself permission to take short breaks.

To sit in the sun with my lunch.

To take 5 mins away from the screen to stare at the ocean or pat the dog.

Only a few days into this break, I started to feel re-energised. I can feel the ideas for my new marketing project brewing... waiting to spill forth when I sit down for a day of planning later this week.

I share this with you to encourage you to find time to take a break away from your routine. Because there is great power in pausing.

Like Thomas Friedman quotes in his book, Thank You for Being Late.

When you press the pause button on a machine, it stops. But, when you press the pause button on human beings, they start. You start to reflect, you start to rethink your assumptions, you start to reimagine what is possible and, most importantly, you start to reconnect with your most deeply held beliefs."

Here are some popular recent episodes:

• Why You SHOULD Work on Tasks You Can't Invoice
• A Case of the "I Don't Want Tos"
• Sit Your Butt Down On a Chair and Get Unstuck
• 3 Ways to Get a Steady Flow of Referrals
• The Energy That Makes Things Happen

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

Today I have a VERY special treat for you.

Maybe you've noticed... ... membership and subscription businesses are thriving.

Even in the midst of a massive pandemic, companies worldwide are having to shift and adjust to the new economy. And those who have incorporated subscriptions and membership business models are seeing massive growth.

Why? It's actually quite simple. Because a membership business model establishes predictable and reliable income month after month, regardless of a shaking economy. And right now… who doesn't need that?!

If you want the blueprint for how to create a membership business of your own, then you're in the right place. Because my special guest today is membership site expert, Stu Mclaren of the TRIBE Experience.

In this interview, we talk about how you can get clients paying you every single month. When you create a membership inside of your business you create reliable revenue every single month... and the best news is that you can build a successful membership business around what you already, know, love, and do! And you can do it whether you sell products or services... and, whether you have low-cost offers, or high-priced consulting.

I've had a membership-based business for over 25 years and I swear by this business model, beyond any other (and I've had a few), because it makes for a more predictable income.

Every. Single. Month.

Stu McLaren is well known around the online business industry as the leading membership expert (he's also been a mentor of mine for the last four years).

I am a big fan of Stu's because not only is the go-to guy for savvy business owners who want to launch a successful membership… even if they are starting from scratch.

Stu's strategies and insights are proven and have helped thousands of people — including many of HerBusiness Network members — helping them to jumpstart thriving memberships across thousands of different niches.

As you'll hear in this interview, the best part of growing a membership is that you don't need a big email list to achieve success with a membership.

You don't need to be super-savvy with tech. And you don't need a huge social media following either. All you need is passion and motivation to serve a specific group of people.

With Stu's teachings, you can leverage your passion and the experience you already have to create steady and predictable income every month.

Mentioned in this episode:

• Turn What You Already Know, Love and Do into a Profitable Membership

Here are some popular recent episodes:

• Why You SHOULD Work on Tasks You Can't Invoice
• The 'Back-Of-The-Napkin' Marketing Plan
• Risk Forward: Embrace the Unknown
• 3 Ways to Get a Steady Flow of Referrals
• Sit Your Butt Down On a Chair and Get Unstuck

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

"My biggest challenge is finding the time to market and pitch myself outside of paid projects.

I know I need to do it to ensure a consistent pipeline of clients in future, but I can't shake this weird feeling of guilt and worry when I'm not working on tasks that I can't invoice."

I loved this question from HerBusiness Member, Brittany, because it's a trap that we can ALL fall into.

We sell something and then we spend time delivering it. And that delivery time can be really intense, especially if you're a solopreneur.

While you're busy making "the thing", delivering the training, doing the consultation, presenting the brief, doing the copy-editing, designing the website etc. etc., you have little time to focus on getting new clients.

Clients want their jobs. And they want them now. And there's just you, doing all the things.

Maybe there's someone helping you, but the responsibility of delivering the product or service is still squarely on your shoulders.

Meanwhile, the pipeline of potential new clients isn't being filled and you can find yourself in a cash flow crisis and with lumpy cash flow.

So, how do you move away from good months and bad months to also working on projects that don't immediately put money in your pocket?

In this episode, I share the three areas that we focus on to ensure that we are at all times attracting, converting AND keeping our ideal clients. It's a simple, yet powerful way to think about your business.

Mentioned in this episode:

• Episode 174 - Your Back of the Napkin Plan
• HerBusiness Free Community for Women Business Owners

Here are some popular recent episodes:

• A Case of the "I Don't Want Tos"
• Sit Your Butt Down On a Chair and Get Unstuck
• 3 Ways to Get a Steady Flow of Referrals
• The Energy That Makes Things Happen

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

If it ever feels like you have too many promotions to focus on and share and market, it might be time to simplify your marketing plan.

What I've found is that MORE promotions don't necessarily lead to better results.

When we analysed our marketing activity, we found that some of our seemingly successful promotions didn't deliver the RIGHT results. On the surface, they looked great.

But when we dug in, we could see that they didn't do the main job they were meant to, which was to sell our Core Offer.

We know that marketing and marketing campaigns take ENERGY and EFFORT. There are landing pages, copywriting, emails, automation, lead boxes, popups, website banner, social media copy and images, printing, internal systems and procedures, scripts and videos and Facebook lives etc.

And more often than not, all the effort doesn't translate to sales or conversions.

In this episode, I introduce you to the 3-part "Back of the Napkin Marketing Plan", a simple but effective template that helps you decide which marketing activity to keep and what you can let go of.

Listen to discover:

• How to create a one-page "Back of the Napkin" marketing plan
• Which marketing campaign to cut and which to keep
• Why knowing your Core Offer makes it easier to know how to attract more of your ideal clients.
• How a Back-End Upsell becomes easy when you focus on aligning your high-end products and services with your Core Offer
• Why freeing up your time to focus on a few things will give you a greater return on investment

Here are some popular recent episodes:

• A Case of the "I Don't Want Tos"
• Sit Your Butt Down On a Chair and Get Unstuck
• 3 Ways to Get a Steady Flow of Referrals
• The Energy That Makes Things Happen

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

We live in a world that's obsessed with planning, achieving, and goal setting.

But how do you move forward in times when your goals aren't yet clear, your plan is still unfolding, or you can't quite see the path ahead?

My guest in this episode of the HerBusiness Podcast has an answer to this question that's both reassuring and radically different to the advice you may have had before.

So, if you're struggling to figure out your next steps on a project, plan or path... Or, if you sense, there's something more, but you're not yet sure what it is... Or, If you wish you had more courage to try something new, this interview with presentation strategist and performing artist Victoria Labalme is for you.

Listen to this episode to hear more about:

• Why lack of clarity can be the perfect starting point for creating what you want
• When saying NO is the pathway to having more of the right opportunities come your way
• What it means to 'risk forward' and how you can take tiny steps towards new and sometimes daunting directions, comfortably
• When goal-setting can be the wrong move to make
• How to imbue more of YOU into your marketing and your business
• How to recognise that you've bought into someone else's dreams and how to reconnect with your dreams

Mentioned in this episode:

• The Content Sells Podcast
• Episode 155 - Taking Small Steps to Make Big Leaps in Your Business

Here are some popular recent episodes:

• A Case of the "I Don't Want Tos"
• Sit Your Butt Down On a Chair and Get Unstuck
• 3 Ways to Get a Steady Flow of Referrals
• The Energy That Makes Things Happen

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com