HerBusiness

HerBusiness

By HerBusiness (Host: Suzi Dafnis)BusinessEntrepreneurshipMarketing
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HerBusiness episodes

  • 172: 3 Ways to Get a Steady Flow of Referrals

    Why is it that some women have a rich ready-made network of people who send them business all the time, while others feel isolated and stuck with nobody to do business with.

    I asked hundreds of women business owners what they felt were some of the big stumbling blocks for them getting new clients. And so many of them said they were not getting enough referrals.

    They said things like: "People aren't sending people my way."

    Referrals make doing business so much easier.

    Referrals are free. And, when you use our proven three-part system for getting referrals, it means that there's always someone waiting to do business with you.

    Whether you are just starting out in business and looking to establish your client base and decide who your ideal clients are, but you aren't getting a lot of new customers and or referrals…

    Or, you've been in business for a while, you've already got great products and services, but you want more people referring you…

    This episode gives you a more reliable way to get referrals and repeat business and be matched with the partners, alliances and suppliers...

    Listen to hear:

    • How to GET MORE REFERRALS and word-of-mouth clients without attracting tyre-kickers
    • Three things you can do to make connections with people who know, like and trust you and will send you referrals
    • Why being the 'lone ranger' will keep you from building a flow of referrals and what to do if right now you don't have people to refer you
    • How members of the HerBusiness Network are doing thousands of dollars in business simply from being referred by other members
    • Why creating a Connection Network™ is the first thing you want to do to get people referring youListen to see real opportunities to boost your referrals.

    Here are some popular recent episodes:

    • 7 Reasons You Are Not Getting The Clients That Are Meant for You
    • The Rewards for Showing Up
    • Your First Step to Speaking Up More
    • A Case of the "I Don't Want Tos"
    • Sit Your Butt Down On a Chair and Get Unstuck

    HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    22 min
  • 171: The Best Way to Get Coaching From Me

    Over the years I've been asked so many times if I'd mentor and coach women. And, to be honest. With so many women looking for support, it's just not feasible for me to do that effectively and still serve my high-paying clients.

    So, I've reserved the high-level input and coaching for the women inside of the HerBusiness Network and in our high-level Marketing Success Mastermind program.

    That's until now.

    I have decided to spend a week helping as many women as I can on one particular issue that I see over and over again. And, that is the issue of not being sure how to get new clients.

    That issue can come done to any one of these reasons:

    • You don't know where to find clients
    • You're not convincing people to buy
    • You're struggling to find your niche
    • You don't know how to price yourself
    • You have a rollercoaster of good and bad months
    • You have been impacted by the economy or,
    • You have trouble getting yourself out there and talking about your business

    I dive into these reasons in episode 170 of this podcast.

    Today I want to give you a chance to get coaching from me on how to easily:

    • Always have A WAITLIST OF CLIENTS ready to buy your product or service... even if up until now you haven't been able to FIND the RIGHT PEOPLE
    • Go from always giving away free stuff to CONFIDENTLY asking for the sale and GETTING CLIENTS ON BOARD with your products and services
    • GET MORE REFERRALS and word-of-mouth clients without attracting tyre-kickers
    • Clearly communicate your value, CHARGE THE PRICES YOU'RE WORTH and ask for the sale... even if you don't find it easy to talk about what you do
    • Get in front of more of YOUR IDEAL CLIENTS and know EXACTLY what to say to win the sale... without access to a big social media following or email list
    • TALK ABOUT YOUR BUSINESS in an authentic way that has people know, like and trust you... without ever sounding boring or feel like you're RAMBLING
    • Clarify your message and finally communicate how AWESOME your product or service REALLY is, and have clients really see YOUR point of difference...
    • Consistently get new clients... all WITHOUT SPENDING A LOT OF MONEY and without needing any high-tech equipment or expensive consultants...
    • Create A NETWORK OF REFERRALS and advocates for your business...
    • Develop a steady flow of QUALIFIED PROSPECTS for your business... without attracting tyre-kickers or people who want the free stuff but won't pay you what you're worth
    • FEEL MORE COMFORTABLE and ENGAGED talking about the value you can bring to others... differentiating yourself and clearly communicating what you sell and how you get results for your clients

    I've put together a new program called the Get New Clients Coaching Week. We have hundreds of women who are joining me and I'd love for you to join me too.

    From 8 - 14 March, I'm making myself available to be YOUR coach.

    I've built so much value into the week. Every day I'll have a lesson for you AND a couple of steps to take so that you build each day your Connection Network.

    A Connection Network is not about networking events or icky networking.

    It's about creating a group of contacts and relationships that lets you get new clients at any time even if you don't have an email list, you find it hard to explain what you do, or you find yourself backing away from asking for the sale.

    So I'll be giving you coaching. And accountability.

    We kick off on Monday, 14 March with Lesson 1: 3 Steps to Getting New Clients

    Land your next client next week at Coaching Week.

    Here are some popular recent episodes:

      • 7 Reasons You Are Not Getting The Clients That Are Meant for You
      • The Rewards for Showing Up
      • Your First Step to Speaking Up More
      • A Case of the "I Don't Want Tos"
      • Sit Your Butt Down On a Chair and Get Unstuck

    HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    13 min
  • 170: 7 Reasons You Are Not Getting The Clients That Are Meant for You

    You have a product or a service that you KNOW people need.

    But, you're not getting as many sales, and you know you want.

    You're settling for fewer clients than you could have.

    What's happening?

    And, what can you do that will turn the tide and give you a flow of new clients coming your way?

    I recently interviewed hundreds of women business owners who were experiencing low sales and noticed seven things they were doing that kept them from reaching their full income potential.

    I'll share these insights with you in this episode.

    One of these is a TOTAL game-changer.

    And the antidote I'll give you works even if you've found yourself backing away from asking for the sale in the past, and you won't need to buy any high-cost technology or training.

    When you can overcome these reasons, you give yourself 7 ways to get new clients without feeling salesy…

    So, if some days you feel like you're settling for fewer sales than you're meant to have in your business, then what I'm about to share is for you.

    Take a listen.

    I'll be diving deeper into this topic at the Get New Clients Coaching Week from 8 - 14 March.

    Here are some popular recent episodes:
    • The Rewards for Showing Up
    • Your First Step to Speaking Up More
    • A Case of the "I Don't Want Tos"
    • Sit Your Butt Down On a Chair and Get Unstuck

    HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    15 min
  • 169: Your First Step to Speaking Up More

    When I work with women to help them grow their businesses and build strong connection networks, Speaking Up is an essential key move I help them to master.

    Until we can get some mastery over our ability to speak up, we can fail to meet our true potential in sales, fame, the impact we have and our ultimate success.

    It takes speaking up to reach more people, to make more of an impact, and to get more results.

    If you want to make a dent in the world, you need to be willing to be seen AND HEARD.

    But that can be tough.

    Speaking up can make us feel vulnerable.

    We worry that someone won't like us.

    Or that we'll get criticised.

    This reluctance to speak impacts most people, but in particular women. Even hugely successful women.

    And that's because a couple of things can happen when we decide to speak up in a more significant way than before.

    Say you're now you wan to do Facebook Lives, or speak on stages, or create a podcast, or run an online challenge and you're looking to go from where you are NOW to play a BIGGER GAME game.

    Firstly, you may feel a case of Imposter Syndrome, that feeling of 'who do you think you are?' and that you may get found out as being a fraud.

    The second thing that can happen is that what can show up is what author Steven Pressfield calls Resistance, which is that voice that says:

    "Stay safe. Stay small. You might get hurt if you reach too high. If you step out and speak up too much, you don't know what might happen."

    Asking for higher prices, asking for the sale, leaning into opportunities - all that requires you to get past this Resistance and to speak up.

    So, what do you do? How do you start Speaking Up more?

    In this episode, I share a powerful place to START speaking up more effectively.

    Take listen.

    I'll be diving deeper into this topic at the Get New Clients Coaching Week from 8 - 14 March.

    Here are some popular recent episodes:

    • The Rewards for Showing Up
    • When You Don't have it All Figured Out, Do This
    • The Clear Week
    • A Case of the "I Don't Want Tos"
    • Sit Your Butt Down On a Chair and Get Unstuck

    HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    16 min
  • 168: The Rewards for Showing Up

    We know we need more clients and we need clients coming back and referring us when they've used our services, or visited our eCommerce store, or come into our retail outlet.

    Getting new clients starts with Showing Up.

    But, SHOWING UP isn't always easy, even for the most outgoing women.

    SHOWING UP in a consistent way can be tricky when we have so many competing demands on our time.

    But I know from personal experience that to get new clients, reach more people, make connections, and create an audience ready for our offers, it takes showing up.

    That's when we are rewarded with more clients, more leads and a network of people who know, like and trust us and refer business to us.

    Showing up even if...

    • You're an introvert
    • You're not sure about how to talk about your business without rambling or feeling like you're boring people
    • You don't like your appearance.
    • You don't know that anyone really needs or wants your product or service.
    • Had a really tough time last year and you're still reeling from the experience of lockdown and changes brought on by COVID, and perhaps that experience has you feeling less confident and doubting yourself.

    That's where you start to see the rewards.

    Sounds simple enough.

    But I get it. Showing up isn't easy for me either.

    Even though I have a podcast, I do Facebook LIVES, run workshops, run a high-level mastermind, speak on people's webinars, speak on stages at live events, etc. It's still not easy. And as an introvert, I still struggle a little in the day-to-day.

    But here is what changed things for me.

    1. Having the RIGHT PLACE to SHOW UP - somewhere where I'd feel comfortable even if I wasn't feeling successful and if I didn't know where to start finding clients or getting the word out about my business
    2. Having an EASY WAY to SHOW UP that felt natural and didn't need me to have it all figured out - with my perfect sales pitch and a pile of business cards ready to hand out to anyone who'd take one.

    Listen to hear how showing up brings the rewards of getting more clients, reaching more people and feeling more connected without feeling like you have to be sales or pushy, and even if you're an introvert.

    Mentioned in this episode:

    Get New Clients Coaching Week 8-14 March 2021

    At Coaching Week, I coach you through my go-to blueprint for landing your next client without having to cold call, even if you don't have an email list, you find it hard to explain what you do, or you find yourself backing away from asking for the sale.

    By the end of this coaching week, you'll know how to find the right people and speak confidently about your business without feeling like you're being salesy... and while the week is valued at $350 and we've added over $1,250 in bonuses, I'm making the week available for just $10. That's a 97% saving.

    You can learn more and save your place at hercoachingweek.com

    Here are some popular recent episodes:

    • When You Don't have it All Figured Out, Do This
    • The Clear Week
    • A Case of the "I Don't Want Tos"
    • Sit Your Butt Down On a Chair and Get Unstuck

    HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    17 min
  • 167: Sit Your Butt Down on a Chair and Get Unstuck

    If you've been trying to get something done for a while and every time you think about it your eyes roll to the back of your head…

    If you can't seem to sit your butt down long enough to make progress on that project you've been meaning to get done…

    It's likely that there is something about the tasks is triggering you emotionally

    • The magnitude of the project has you feeling overwhelmed and bringing up all your issues about not having enough time.
    • It's something you hate doing (but maybe there's nobody else to do it, or at least that's the way it feels).
    • You lack and experience and competence. (Maybe it's the first time you're doing this.)
    • Your lack the knowledge and feel a bit stupid because you don't really know HOW to do a lot of aspects of the project.
    • You don't know where to start and the right order or things. Or, what to focus on.

    Often we have our butt on the chair doing, doing, doing, but we are not specifically focused on the tasks and projects that make the most difference to our business.

    We're tinkering with things that are in our Zone of Incompetence.

    Thinkings 'if it is to be, it's up to me'.

    Or, we're tinkering with things that SURE, we can do… but they're not the most effective use of our time and someone else could possibly do them FASTER, and with less HASSLE and ultimately, LESS COST.

    And, we tinker with things that we SHOULDN'T be doing at all. Things that are not really moving the needle towards our ultimate goals.

    Maybe we're doing things that NOBODY should be doing, tasks that are not aligned to your goals and objectives and your vision.

    So, how do you finally get your butt on the seat and get unstuck and make progress?

    Listen to hear how to finally sit your butt down, get past this stuck point and make progress on your most important projects.

    Mentioned in this episode:

    • Episode 166 - Small Steps Lead to Big Leaps
    Here are some popular recent episodes:
    • The Best Question to Ask When You Don't Know What to Do Next
    • When You Don't have it All Figured Out, Do This
    • The Clear Week
    • A Case of the "I Don't Want Tos"

    HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    12 min
  • 166: Take Small Steps to Make Big Leaps in Your Business

    Every day I see women in the HerBusiness Network making big leaps in their business.

    They're changing their revenue model.

    Launching a new product or service.

    Going from being an offline business to an online business.

    Or, they're transitioning from being a solopreneur to growing a team.

    Others are bringing on more senior staff and moving out of the day-to-day running of their business.

    Some are reaching for a much higher income or revenue than they've EVER done before.

    Many are growing a big audience on social media or getting their message out there in a big way.

    AND, I LOVE SEEING THEIR BIG DREAMS.

    I love thinking big and seeing others think big.

    When it comes to these big undertakings though - these big leaps, it can feel like we have to take such big steps to get there. But here's what I've noticed in my own business.

    The big leaps come from consistently taking small steps.

    Running a half-marathon is a series of small strides, less than a metre each, over and over, to get to the finish line. And it's the SAME when it comes to business.

    Big leaps come from taking a series of small steps, over and over again.

    From stringing a series of small steps together over a period of time. Not from making big leaps in a single action.

    I saw this quote from James Clear (author of Atomic Habits) the other day.

    He wrote:

    "Just have one good day. Then repeat."James Clear, author of Atomic Habits

    This is so good.

    Listen to discover:

    • Why taking small steps helps you make big leaps and avoid missteps
    • How taking one step, again and again, resulted in the one member building a team of 11 therapists running 50 programs over 6 months.
    • The small steps that created Australia's no. 1 business blog and a runaway success for a membership business owner
    • The Strategic Planning Framework that outlines the small steps to take to get any project done successfully
    • How small steps are the pathway to getting your vision, even if you're not sure about the steps to take, or you've never aimed for such a big goal before

    Mentioned in this episode:

    • Episode 131 - Stop Winging It and Plan for Your Success

    Here are some popular recent episodes:

    • The Best Question to Ask When You Don't Know What to Do Next
    • When You Don't have it All Figured Out, Do This
    • The Clear Week
    • A Case of the "I Don't Want Tos"

    HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    15 min
  • 165: The Energy That Makes Things Happen

    Running a successful business takes energy.

    A ton of energy.

    So, how do we create more and more of the energy that makes things happen? The energy that has you feeling GOOD as you do what you do each day. The energy that puts you a great mood and builds your confidence.

    Loving what you do.

    Doing what you love.

    Feeling like there's a good exchange of "give and take" of energy with others around you.

    There are some specific things that you can do to bring up your energy and to fill you with life force.

    Right now, there are things that you're doing OR not doing that are likely impacting the enthusiasm and energy that you bring to your business every day.

    There are things that you are doing that GIVE you life force and things that DIMINISH life force — energy.

    In this episode, I give you the six things you can do right now to create an abundance of the energy you need to make things happen in your business and your life.

    Listen to discover:

    • How to reclaim your energy when you feel depleted and 'wiped out'
    • Why eliminating the naysayers and people who want to see you stay small from your life is a priority that will give you energy
    • The most important energy booster for women business owners who want to create success and results (and it's nothing to do with facials and day spas)
    • Why 'aha' moments are a gateway to feeling more alive and enthusiastic about your business
    • How leaning into your existing abilities and skills will boost your confidence to take bigger risks and try new things in business

    Mentioned in this episode:

    • Jayne Johnson - The Clearing Sight
    • Episode 164 - Proceed with Abandon

    Here are some popular recent episodes:

    • The Best Question to Ask When You Don't Know What to Do Next
    • When You Don't have it All Figured Out, Do This
    • The Clear Week
    • A Case of the "I Don't Want Tos"

    HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    23 min
  • 164: Proceed with Abandon

    You've likely heard the phrase: Proceed with caution.

    If you've been in business for any time at all, you've likely made mistakes that have you be more cautious as you think about your next steps.

    Maybe you tried to reach a revenue figure in 2020 and missed it by a mile. Or, you hired that person that you were counting on to get you out of the day to day and then they left. Or, you created a new online course and put it to market and then… crickets. Now, you're not as bold about jumping into another big investment (in time and money)

    Imagine moving into this year with a different attitude.

    Imagine moving into your 2021 with abandon.

    How might that change your results this year?

    We don't know how the year will pan out and what adventures might come our way. But, we see members of the HerBusiness Network putting in place their 2021 plans - working on their marketing, creating lead magnets, and launching memberships this year.

    They are going from being solopreneurs to micropreneurs. That is, they are actively growing a team. They can move forward with their plans with fear and trepidation. Or, they can move into the new year with abandon - without concern.

    2020 toughened us up a little, and we know to expect the unexpected. We know who has our back and which communities and groups to rely on to be there for us.

    We also know that we may need to be flexible and agile - to take a new direction at a moment's notice to grow or revitalise our business. Moving ahead with abandon means saying NO to fear even when we don't know what will happen when you move into the unknown.

    So, if you've ever told yourself:

    Don't go too fast. Don't make mistakes. Don't make that investment in yourself unless you're 100% sure. Don't make that investment in your business unless you're 100% sure.

    Then this episode is for you.

    Listen to discover:

    • What it means to proceed with abandon
    • How your business is like art
    • Why your vision demands that you say no to fear to move ahead
    • Seven things that give you life force and energy and support your goals and the key things that diminish your energy

    Mentioned in this episode:

    The Art of Business: Creating a Business More Like You — with Nicholas Wilton

    Here are some popular recent episodes:

    • The Best Question to Ask When You Don't Know What to Do Next
    • When You Don't have it All Figured Out, Do This
    • The Clear Week
    • A Case of the "I Don't Want Tos"

    HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    14 min
  • 163: Don't Ask for Feedback

    Do you find yourself asking for feedback?

    Maybe you've had a graphic designer work up a new logo for you. You have the choice down to a couple of options and you're not sure which way to go. So, you reach out and ask for feedback.

    Or, you're not sure what to name your new product or service. So you post into a random Facebook group and ask for feedback.

    Perhaps you want a set of eyes over your marketing plan to know that you're on track. And, so, you ask a friend to take a look at it and give you feedback.

    Here's the problem with asking for feedback.

    Feedback is often too vague to be helpful.

    So, what do you ask for instead? That's what we are looking at in today's episode.

    Listen to discover:

    • Why asking for feedback can lead to confusion and overwhelm, and what to ask for instead
    • Who ask for advice when you need help in your business
    • The role that experience plays is providing useful input into your business challenges
    • Why more opinions is not better (and what is)
    Here are some popular recent episodes:
    • The Best Question to Ask When You Don't Know What to Do Next
    • When You Don't have it All Figured Out, Do This
    • The Clear Week
    • A Case of the "I Don't Want Tos"

    HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    11 min

About HerBusiness

From the publisher's feed

Your Business. Your Rules. You didn't start your business to work around the clock, burn out, or follow someone else's rules.

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