HerBusiness

Running a business doesn't feel ideal AT ALL most of the time.

On any given day, you might need to deal with...

• Getting the right team and support around you
• Juggling finances
• Creating Systems
• Making Decisions about Technology

Then there's. Planning - How do you find the time to get a plan together…

And of course, the BIG ONE - Marketing - finding clients, clarifying your message, knowing what content to send to who and when - so many things to focus on

Exhausted yet? It's a lot, right?

That's really why I developed the IDEAL Business System. Because I saw so many women become completely side-tracked while trying to grow their business and create the lifestyles they wanted.

If you find yourself frequently cutting your prices, accepting lower fees, or spending a lot more time delivering a service than you'd planned… this episode is for you.

Mentioned in This Episode:

• How to Craft an Offer That Sells
• The HerBusiness Network
• Content Sells Podcast
• The Mastermind Experience
• The REACH Retreat

When you find yourself overdelivering, again and again, you can start to feel resentful because you're putting in way too much time and effort for what you're getting in return.

In this episode of the HerBusiness Podcast, we look at:

• How to charge your worth confidently.
• What to do if you find it easier to offer your 'free stuff' than to ask people to buy
• How to stay 'generous' while you increase your prices
• Why stuffing 'more' into your offers could be driving clients away
• How to stop exchanging time for money (and what to do instead)
• The problem with the 'hourly rate' business model
• The big mistake I made for years that cost me hundreds of thousands of dollars
• How much value to give in your free Facebook Groups, challenges and other 'free' promotions (and what to hold back)
• Why adding people to your email list is burning a hole in your pocket
• How the Buyers' Journey guides your prospects from FREE to PAID
• And a lot more.

Mentioned in This Episode:

• The HerBusiness Network
• How to Raise Your Prices podcast episode
• How to Craft Offers that Sell podcast episode

How we market our business changes.

New technology comes along that makes the old way of doing things obsolete.

Trends change and evolve.

What worked yesterday, no longer works and so we need to grow and learn and implement new strategies.

But when should you spend money on conferences, retreats, courses and other business education?

And which options will give you the best return on investment' for your time, effort, dollars and energy?

If you're wondering whether you should be investing more in your education…

Or, if you've been buying "all the things" but not seeing progress then remember this:

The best reason to spend money on conferences, courses, and retreats is to get new knowledge to improve your life or business.

But building your knowledge and skills is not about overlearning and buying "all the courses".

It's about learning, implementing, and getting results.

If you have several programs (courses, books, webinars) that you are not using, know that the next course or program may not be the silver bullet.

Because you want to get the education that is going to lead you closer to your ideal business.

You may not need to know how to build a course, or start a podcast, or do an online challenge.

Maybe you need a course that shows you have to create a solid plan for your marketing over the next 12 months. Or, how to really understand your finances so that you next financial year is better than the last.

Ideally, your investment in conferences, courses etc., should move you forward and move your business forward.

YOU are your best investment.

So investing in your business education is always a good idea IF it is keeping you on the path to your ideal business and not being a distraction.

The right business education can help to:

1. Develop essential new skills — like how to automate your marketing, create a budget or create a lead magnet and all the other things that we need to know as business owners. Right now, inside the HerBusiness Network, we are focused on the topic of Money. All month we're providing members with free training on budgets, money mindset and how to raise prices and charge more without losing customers. These are all essential skills for growing a business.
2. Open your mind to growth opportunities — The right investment will help you make big mental shifts. Like getting the confidence to go from being a solopreneur to growing and scaling a team. Or going from feeling stuck in your business to having momentum, a clear vision and focus, and innovating in your business.
3. Inspire and motivate you — For example, investing in books, courses or other training where successful business owners take you behind the scenes of their journey, struggles, processes, and breakthroughs can boost your belief in yourself and give you the impetus to take forward action.

These three benefits are excellent ROI (return on investment) in the time and energy you spend on education.

But, there is a more significant benefit.

It's what I call RETURN ON LEARNING.

In this episode of the HerBusiness podcast, I give you:

• The four best ways to get "Return On Learning".
• The conference that turned our business into a market leader and saved us hundreds of thousands of dollars in marketing expenses
• The role a mentor can play in your business success, and why I've always had mentors.
• The communities and networks that are worth spending money with
• When to hire experts and how to use their intellectual property and systems to fuel your business growth
• How "Learning from Doing" helps you get unstuck and fast-track the return of your learning investment.
• Why YOU are your best investment.

Enjoy this episode of the HerBusiness podcast.

We'd love to know what your best investment in yourself has been. Email us at [email protected].

Mentioned in This Episode:

• The REACH Retreat
• The HerBusiness Network

Right now, you could be so close to breaking through in your business.

You may only be missing a few pieces of the puzzle and my goal is to help you find those missing pieces.

Maybe you're just getting started in your business.

Working hard to get a new business off the ground can be really overwhelming and knowing exactly where to put your energy so that things move forward can be challenging, especially when you feel like you're being pulled in a thousand different directions.

Or, if you've been in business for a while, maybe you've had some growth, but now things have slowed down and you've seen the results flatten out, or maybe even go backwards.

You might feel like you've lost your mojo. And the momentum you used to have is gone. And that can leave you feeling stuck, frustrated, not to mention anxious, not sure what to do next, to turn things around, or perhaps you've got the opposite problem.

Or maybe your situation is that you've experienced some rapid growth in your business. Things have really taken off and while that's been great, it's created a ton of new challenges that have left you struggling to keep up hiring new team members, juggling cash flow, and working long hours that can all take its toll and put your continued growth at risk. Unless you can figure out a way to manage it.

If any of those situations ring true for you, you're not alone. I meet women all the time, all over the world who tell me that they have similar challenges. And over the past 27 years of being in business, I can say that I've experienced each of them, myself, at least one time or another.

As a business owner, you can feel like you're in a rut when there are so many demands competing for your attention, or you feel like you've hit a place where you're stuck, and what worked just isn't working anymore.

In this episode, I'll show you:

• The 'mantra' my mentor, Robert Kiyosaki, instilled in me about doing business differently
• The mistake that might be keeping your business small
• How to 'let go more' without losing control
• Why burnout is inevitable if you don't start to do things differently
• Why running your busines as a 'lone ranger' is an outdated idea
• How Stephen Covey's quote: "The main thing is to keep the main thing the main thing" helps you prioritise and focus on what really matters
• How to know if you can afford to get extra support in your business
• How taking action helps you escape the rut
• Why creating the space and time to plan is an underutilised game-changer for your business
• And much more.

Mentioned in This Episode:

• Episode 158 - The Clear Week
• Episode 187 - The Counter-Intuitive Way to Make Progress In Your Business
• The REACH Retreat
• The HerBusiness Network

Stu McLaren is one of my favourite people in the world.

He has helped more people than anybody to start, launch and grow membership businesses.

A membership gives you a recurring revenue stream and a more predictable cash flow - which can make a big difference to the value of your business and how confident you feel about your bank account will look from month to month.

When you know where your next dollar is coming from, YOU experience fewer "headaches", and less stress, and you can sleep soundly at night knowing that you'll be again and again every month.

Stu McLaren is the creator of the Membership Experience, and he is my guest today.

In this interview, we dive into:

• The revenue model that Zoom, Netflix and Disney use that solopreneurs and small businesses owners worldwide are now ALSO using to create highly profitable businesses.
• Why membership is a way to future-proof your business against fluctuations in the economy.
• Why you don't need to have a popular website, a big email list OR a social media following to have a successful membership.
• The RISKIEST thing you can do right now in your business.
• And how to join Stu's free workshop: "Turn What You Already Know, Love, And Do Into A Profitable Membership".

I know you'll love Stu's enthusiasm, infectious personality, and incredible smarts.

I'm a big fan of Stu McLaren. I had seen him help thousands of women business owners to go from wondering how they're going to have a more predictable income to creating businesses where they feel confident, knowing when to invest in a new team member, equipment and growth.

If you are ready for more reliable revenue in your business, you want to walk, not run over, to GrowAMembership.com to grab your place in his upcoming workshop.

It starts on 22 April (AU).

Save your place here.

We're excited to invite you to this FREE Training with Membership expert Stu McLaren. Discover the step-by-step blueprint for how to start and grow a successful online membership business. One that brings you stable and predictable recurring revenue that you can count on every single month.

This live training only happens 1X a year.

And it's FREE.

(Yes, it's early at 5 am Sydney time, but I recommend if you can watch it LIVE to do that because that's where you'll get the most value.)

Save Your Seat.

Mentioned in This Episode:

• The HerBusiness Network
• The Membership Workshop with Stu McLaren

But, what if the better and faster way to make progress is to look backward?

Today I want to share with you the counter-intuitive way to make progress. This way creates a more straightforward path for you, accelerates your forward momentum, and prevents you from repeating past mistakes.

In this episode, I'll show you:

• Four questions to ask to become more aware of the current reality of your business (This will uncover what you love and what is keeping you stuck.)
• How looking back at the road you've travelled helps you make big leaps forward
• The powerful five-part REACH process for creating more of what you want in your business and your life.
• How to stop seeing life and business through a 'distorted' lens.
• The antidote to shrunken dreams. What to do if your business and your confidence have taken a hit over the last two years.
• A pathway to post-pandemic growth and prosperity.
• Why your past does not predict your future
• How to overcome upper-limit thinking that is keeping you from realising your heart's desire.
• And much more.

Ready To Get More Clarity and Focus. Design that Exciting New Direction you KNOW is Waiting for You and Your Business?

Join us at The REACH Retreat in Hawaii. This is a VERY special trip… and I'd love you to join us.

Even if you're just curious I encourage you to apply now - there's no obligation but it does ensure you get priority access AND the Early Bird savings!

All the details are over at TheReachRetreat.com

Mentioned in This Episode:

• Episode 177 - The Power of Pause
• Episode 186 - Why Taking Time AWAY From Your Business is One of THE Most Important Things You Can Do To Succeed
• The REACH Retreat

Then squeeze in all the other commitments you have on top of that...

You can be forgiven for feeling like there's very little space for YOU.

But (and here's something I've had to learn from experience) the very thing that determines the level of success your business can reach is… YOU.

There is something very specific that YOU can do now to start to see more success and growth.

It starts with taking time AWAY from your business and is one of the most important things you can do to succeed.

In this episode, I'll show you...

• How taking time away from your business could be the best way for you to have more success, even if right now you're scrambling to get things done in all the hours you're already putting into the business
• Why one of the BEST investments I've ever made is finding ways I can take myself out of working IN my business so I can get the space to work ON my business… and that begins with resetting, recharging and re-imagining what's next.
• What to do if you are at a crossroads and really needing some direction in your business.
• How moving at high-speed (ad sometimes with some chaos) toward our goals, to that next big thing on the horizon, without stopping to evaluate could lead us to a destination that we don't want
• How women like you are finding they are having their best year ever, after actually getting away from the day to day of their business

Ready To Get More Clarity and Focus. Design that Exciting New Direction you KNOW is Waiting for You and Your Business?

Join us at The REACH Retreat in Hawaii.

This is a VERY special trip… and I'd love you to join us.

Even if you're just curious I encourage you to apply now - there's no obligation but it does ensure you get priority access AND the Early Bird savings!

All the details are over at TheReachRetreat.com.

Mentioned in This Episode:

• Episode 177 - The Power of Pause
• The HerBusiness Network
• The REACH Retreat

What are three specific focus areas that can help your sales go up and the pressure down?

That's what we cover in this episode.

When you get specific about these three areas, you make more sales, and the pressure comes down, reducing the overwhelm and stress of running a business — which is a great thing.

So, let's dive into these three areas:

1. Your ideal client — the customers you love to work with and that you are best suited to help
2. Your plan — what you DO in your business on a daily, weekly, monthly etc. basis that keeps you focused and moving towards your goals
3. Your message — how you describe what you do in a way that compels people to want to do business with you, refer you and help you grow your business.

You'll hear how being specific about your ideal client, your plan and your message helps you reach more people and get new clients while reducing the overwhelm and feeling like you're spinning plates and not keeping up.

And you'll hear about the one thing we got specific about that made us stronger and more profitable as a business.

The HerBusiness Network is currently closed to new members. So, what you can you do in the meantime to get connected with great ideas, connections and support?

Visit HerBusinessNetwork.com to request an invitation to join the HerBusiness Network.

And, join the FREE Community for Women Business Owners on Facebook.

In today's episode, you'll meet HerBusiness Network member Julia Watts.

Julia is the CEO of Australia's Leading Pattern Making Business — Sample Room.

She has been part of our network for over a year and recently joined our Marketing Success Mastermind.

Julia has a sizeable business that she's been growing consistently over many years.

In this interview, she takes us through the trajectory of:

• Starting
• Growing
• Plateauing
• Scaling

… her business from zero to a seven-figure business.

She also talks us through the mental shifts she took to step into the CEO role and let go of the tasks that kept her busy with unimportant work.

You'll hear Julia explain that while she's not afraid of setting and hitting financial goals, letting go of roles that she'd outgrown in her business proved a little more challenging than she thought.

You'll see why even if they're wearing all the hats at the moment and they're feeling exhausted and overwhelmed, you too can start to let go and thrive in your business.

The HerBusiness Network is currently accepting new members. But only for the next few days.

Visit HerBusinessNetwork.com to access Australia's leading networking and mentoring organisation for women who want to grow a profitable, sustainable business without burnout and stress.

Click here to join me at The Road to a 6 & 7-Figure Business

Mentioned in this episode:

• The Road to a 6 & 7-Figure Business
• The HerBusiness Network
• Episode 182 - Why People Say Yes. A Conversation on Influence with Dr Robert Cialdini

• Hey there, If right now:

  • You feel like you're a little bit away from your financial goals
  • You've been knocking on the door of that six-figure business (but it seems like no-ones home)
  • You've been at six figures for a while, and you haven't quite worked out how to get to the next level or sustainably run your business.

  Then you're going to enjoy this episode.

  I walk you through the three-step roadmap for finally having breakthrough growth in your business — without burnout or stress.

  Each stage of business requires a different area of focus if you want to create a healthy foundation of success.

  You need to know WHAT to focus on to maximise momentum in the short-term and set yourself up for the long-term.

  This episode is a must-listen episode for you if you want to:

  • Stop "throwing a bunch of spaghetti at the wall" hoping something will stick and instead know where to focus and what to do next.
  • Get out of working IN the business so much so that you can work ON a clear plan to grow your ideal business.
  • Grow a business that's thriving. That feels easy and light. One where you are not overwhelmed, but instead, you feel full of joy for what you're doing. One where you're not burned out, but you're in a state of flow.
  • Go from feeling confused about how to do more (when you have NO time left to do more) to having an abundance of time for the right things.

  And, join me for our upcoming The Road to a 6 & 7-Figure Business workshop on 14 March.

  Normally $97, your ticket is free when you join today.

  Click here to join me at The Road to a 6 & 7-Figure Business.

  Mentioned in this episode:

  • The Road to a 6 & 7-Figure Business
  • The HerBusiness Network
  • Episode 181 - Why People Say Yes. A Conversation on Influence with Dr Robert Cialdini