HerBusiness

When I look back on the year 2020 I count my blessings that I live in a country that has been barely impacted by COVID compared to other countries.

I live in a country where the political system has been pretty stable.

I live in a city where I have been lucky enough to be able to get outdoors and do things I love, like going for a run while my friend and clients in other cities were in lockdown.

And thankful for a business that has allowed me to keep doing what I love every single day.

Maybe you had some setbacks in your Business.

We've seen trainers and facilitators who do all their work in-house in corporations left with no work. We've had members whose clients are schools have their businesses totally stop.

Their schedules cleared.

We've had therapists with practices, stylists who take people shopping, personal trainers... who have had to stop doing their work. No income. And no online income to fall back on.

Inside of the HerBusiness Network, we have supported women to pivot. To finally get an online element to their business.

Members have started memberships. Online challenges. Podcasts.

And all along the way, they've asked for support to get their fledgling projects off the ground

That's what we are designed to do at HerBusiness. To help women take their newborn projects and help them take flight, like a newborn bird that is nurtured until it has strength and ability to fly free.

Unfortunately, while many members have flourished, I've also seen some women hoping to ride out the changing marketplace - crossing their fingers that things go back to "normal".

I'm going to encourage you to, no matter what things are now looking like - even if they are looking better, that creating a business with recurring revenue, with multiple streams of income, with both online and offline components - means that you have far less stress and fear that things will fall apart because of government legislation or a pandemic.

This is what having a sustainable business is all about. And helping women create sustainable businesses is my FAVOURITE thing to do.

And this support has helped women have their best year ever.

Listen to discover:

• How members have had their best year ever and are better position for an amazing 2021, finding their true purpose, starting businesses, and spending more time with family
• Why lifted restrictions are no reason to stop planning for a more sustainable business
• How incredible alliances and collaborations have come out of hardship
• The new breakthroughs and renewed passion that come from resilience

• Do Less and Obsess to See More Results in Your Business
• When You Don't have it All Figured Out, Do This
• The Clear Week
• In Tough Times, Communicate. Don't Isolate
• A Case of the "I Don't Want Tos"

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

What if working longer hours does not mean working more productively?

What if doing more marketing, more promotions doesn't lead to more dollars in your bank account at the end of the month?

What if you could do a whole lot LESS and get MORE results?

Morten Hanson is a management professor at the prestigious University of California, Berkeley, and an author of several books. In his book, Great at Work, he argues that you can get more out of doing less, something you will be glad to hear if you have ever felt a twinge of guilt or anxiety about not working seven days a week to grow your business.

Or, doing ALL the things. Being on all the social platforms. Trying all the latest marketing tactics.

Professor Hansen coined the mantra 'do less, then obsess', which suggests that by focusing more on fewer tasks, we achieve better results.

What this can translate to for us as business owners are that focusing on fewer things - products and services, times a year that we do promotions, social media platforms that we are a part of... we can actually get better results.

It can seem kind of counter-intuitive. But it's an idea that I've been teaching inside of our HerBusiness Network our members are loving it.

Listen to discover:

• Why we ditched one of our most popular marketing initiatives in 2021
• How to overcome bright-shiny object syndrome by doing less
• Why doubling-down on what's working is the first things you should plan for
• The way to stand out from your competition by doing less and serving a tighter niche in your industry
• How to make MORE profit from the products and services you already sell

• The Best Question to Ask When You Don't Know What to Do Next
• When You Don't have it All Figured Out, Do This
• The Clear Week
• A Case of the "I Don't Want Tos"

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

Do you ever feel stuck, trying to make a decision but feeling unsure what you should do next?

Maybe you find yourself asking:

Should I start a membership? Should I be on instagram? Should I do an online course? Should I update my website?

I don't have a lead magnet.

I don't know what to do to get leads. I don't know what to focus on.

It can be crazy-making. Not only for you but also for those around you to hear you going back and forth, overwhelmed and in a state of indecision.

That overthinking and spinning your wheels takes up a lot of your energy but it also impacts others around you.

So, what do I do now when I'm stuck in indecision?

Anytime I am stuck not sure what to do about a situation I ask this one question. It's the best question to ask when you don't know what to do next. And I'm talking about it in today's podcast episode. If you can relate, this episode is for you.

Listen to discover:

• What to ask yourself when you don't know what to do next
• Who to ask for support when you need it
• Why indecision is a trap (and a way out that keeps you moving backwards)
• The frustrating question that my mentor asked me

• When You Don't have it All Figured Out, Do This
• The Clear Week
• In Tough Times, Communicate. Don't Isolate
• A Case of the "I Don't Want Tos"

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

You've been in business for a while. A few years. Or maybe a LOT of years.

And yet. there are still areas of business that you still haven't figured out. Maybe you're still not making a profit. Or your marketing is still ad hoc.

Or, maybe you haven't managed to keep team members motivated or following procedures and getting their job done just the way you need them to.

Or, while you have some systems, they're not watertight and so mistakes continue to creep in. It can be frustrating. For sure.

And, as we are on the horizon of a new year, and we put our plans in place, these small failings, or areas of non-achievement can have us thinking…

"Oh no. I can't believe I still don't have it together. I've been doing this for SO long."

If you can relate, this episode is for you.

Listen to discover:

• The 4-part Finally Figuring Things Out system
• How to stop repeating the same unproductive patterns of behaviour
• Why accountability is the secret source to making things work in your business
• How making decision empowers you to confidently take action
• The planning framework that puts your actions in perspective

• The Clear Week
• In Tough Times, Communicate. Don't Isolate
• A Case of the "I Don't Want Tos"
• The Art of Business - Creating a Business More Like You

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

Do you tend to get close to burnout, no matter how organised you try and be around how you spend your time? Maybe you don't even realise it and that exhaustion gets you by surprise throughout the year.

And, maybe you want to have a year that has a little more ease about it in the new year. You want to do lots of interesting projects, but you don't want to feel the burnout that can come with doing more.

If any of that sounds like you, you are in the right place.

In this episode, I give you a strategy that has worked well for me and will work even better for me in the new year. And, that is the Clear Week.

What is Clear Week? Like it sounds it is a week that I clear in my schedule. It's not a vacation week. And it's not me doing 'nothing'. It is a week clear of the noise of busywork. And, I plan for this week at very specific times of the year.

Firstly, right AFTER a big promotion. And, also a few weeks before you dive headlong into a busy period in your business.

Listen to discover:

• The one strategy that will help prevent burnout and exhaustion
• When to schedule your "Clear Weeks"
• Why it's not self-indulgent to give yourself more time out to think
• How spending more time thinking is what your business needs from you right now.

Here are some popular recent episodes:

• In Tough Times, Communicate. Don't Isolate
• Passion to Purpose
• A Case of the "I Don't Want Tos"
• The Art of Business - Creating a Business More Like You

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

What to do with your communication when things get tough? That's what this episode is about.

And, we're doing something a little different. This episode includes highlights from an episode of my other show, Content Sells which I copresent with Marketing Expert Michelle Falzon.

This has been a really popular episode and I wanted to share it with you, our HerBusiness podcast listener. Because it doesn't have to be a global pandemic, like what we're seeing now for times to get tough… all of us at one point or another are going to experience those difficult times.

Whether it's a downturn in our industry, the loss of a big client that creates cash flow issues, a personal health crisis or issues with your team. Really, the list is endless of what CAN go wrong!

In this episode, Michelle and I answer the question "How do you get going and keep going when a crisis hits or a big challenge forces you to change the way you are operating?" Especially seeing as the tendency can be to isolate and shutdown… but this is the VERY time you need to be connecting and communicating with your audience!

Here are some popular recent episodes:

• Passion to Purpose
• A case of the "I Don't Want Tos"
• The Art of Business: Creating a Business More Like You

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

Think of something that really matters to you, something that you're truly passionate about. Are you doing it? Are you living your passion, or do you keep pushing it aside?

What if I told you that by embracing your passion, you could positively impact the way you think, the way you feel, the actions that you take and the impact you have on others.

Claiming your passion and doing more of what you love will help you live life on your terms and fulfill your dreams - like growing a profitable business. But it does so much more than that. You can turn your passion into purpose, do more good in the world and genuinely make a difference in the lives of other people.

In today's episode, I interview Amy McLaren, author of soon to be published book - Passion to Purpose.

Listen to this episode to hear AMY talk about:

• How LIVING YOUR PASSION makes you the best version of yourself
• What stops us from doing what we WANT to do
• The role VISION plays in achieving our BUSINESS DREAMS
• How to keep your MOMENTUM even when you feel like you're in a slump
• How SHOWING UP helps you reach more people, make an IMPACT, and support your PASSION

You'll hear that when you find something that you love doing, you'll keep making progress towards your goals, even when it's challenging or gets a little messy at times.

And, how celebrating your wins along the way helps you maintain your momentum.

"When you follow your passion and you're really good at it, I think you're really the best version of yourself." – Amy McLaren

Here are some popular recent episodes:

• Owning Your Awesomeness
• Everything is Figureoutable with Marie Forleo
• Trusting Yourself More
• Nothing Compares 2 U

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

Starting and building a sustainable business is a little like art in the making. It's about trying new things, and seeing if they work. And, if they don't, making corrections and continuing on your journey.

Artists go through this process time after time — it's how they create art that resonates with us. When we're attracted to a piece of art, it's because it's unique and interesting and says something about the artist and who they are. This idea applies to your business as well. Here's what I mean.

Your ideal clients will resonate with your unique take on your ART, your message, and what YOU bring to the business that is uniquely YOU. So, Is your business a true expression of yourself and your creativity?

How can thinking of your business as a work of art help you achieve more success?

In this episode of the HerBusiness Podcast, I interview Nicholas Wilton. Nicholas is a renowned artist, entrepreneur and the founder of Art2Life, an online platform that strives to build, empower, and inspire the creative community. Nicholas's Art2life Workshops, Art2life Creative Mentorship Programs and his Creative Visionary Path online programs provide artistic, business, and creative coaching to artists.

Listen to this episode to hear Nichols talk about:

• Why bringing MORE OF YOURSELF into your business matters
• The role AUTHENTIC EXPRESSION plays in creating and growing your business
• How to ATTRACT NEW CUSTOMERS with a business that's more like you
• Why "what we don't know RUNS the show"
• How being, not just doing, impacts your ability to BE CREATIVE
• Why mistakes are a crucial part of YOUR CREATIVITY

You'll also come to understand that instead of striving for perfectionism, you can let the journey inspire you by embracing your mistakes, being your authentic self, and making your business more like you. That's how you'll draw people in. That's how you'll grow your business and achieve your life goals.

"The process of business making and art-making is just a process of becoming yourself." - Nicholas Wilton

• Owning Your Awesomeness
• Everything is Figureoutable with Marie Forleo
• Trusting Yourself More
• Nothing Compares 2 U

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

Even if you're surrounded by people who love and care about you, there can still be times when it feels like there's no-one to turn to. Friends just don't get it. Your partner, your family, other important people in your life — they may mean well but they can sometimes keep you down by trying to keep you safe.

And you can begin to second guess yourself — questioning whether you're even on the right path.

But if you're lucky enough, you meet others along the way who understand. People who see you and celebrate you. People who speak your language and know the journey you're on because they're making it themselves.

They're trusting their ideas. They're making a difference. These are the people you can go to for much-needed advice or to share a win.

To laugh. To be inspired. To get that nudge, you need to step up and step out. This is your COMMUNITY.

And it's your community that will keep you going through good times and bad. It will help you keep the spark alive and build your momentum. And it's your community that will lift you up and let you know you're never alone.

One of the things that lights me up is seeing members in our community connect and lift each other up in good times and bad.

And this year. Well, we've all had our fair share of bad.

Members have deepened their connections within our community. They've banded together to collaborate and reach higher.

• To rebound
• To rebuild
• To emerge stronger than they were before

Listen to hear

• How one printer has pivoted twice to bring in a more relevant product and service to her audience
• How a digital marketing agency introduced a brand new service that is going to make her business even stronger
• How your business community can lead to new suppliers, alliances, referrals, collaborations and clients
• How to access support and resources for your small business

Here are some popular recent episodes:

• Owning Your Awesomeness
• Trusting Yourself More
• Nothing Compares 2 U
• Sharpen Your Voice

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

There are things we know how to do well in our business.

We had skills before we started our business. And, then we have skills that we've developed over years of practice.

The moment we decide to try something new, we are like a beginner. A child learning to play a new instrument. We start to practise - to study, to rehearse our skills. We experiment with new areas of expertise that we want to develop. We have staff and so we practise managing and leading. We run an online marketing campaign so we learn landing pages, copy, calls to action, eCommerce.

Often we do MANY campaigns before we see any level of greatness in our results. We want to create a new product or service and so we learn all about offers - and the nuances of designing, pricing, packaging an offer. And then we practise putting our offers out there into the world (yikes)!

When we are learning a new instrument, it makes sense that we don't learn just by playing. We learn by practising. And practising some more.

And that makes our playing so much better.

It's the same with business. But, so often we don't give ourselves the gift of practising. Or, let ourselves off the hook by acknowledging that we are still practising, and so we are not performing at our highest level. Yet.

Listen to hear:

• Why practising is an important part of being come great at what you do
• The 8 areas of business that all successful business owners practise over and over again
• The difference between practising and playing - at business
• The results we saw after only 30 days of practising marketing in our HerBusiness Network (hint: more sales, bigger audiences, new products)

Here are some popular recent episodes:

• Owning Your Awesomeness
• Trusting Yourself More
• Nothing Compares 2 U
• Sharpen Your Voice

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com