HerBusiness

An Invitation to Join Me in Hawaii for a Life-Changing, Business-Growth Experience

Hi, I'm Suzi Dafnis, CEO of HerBusiness, and I recently found myself feeling burned out and in need of an escape. As I began exploring various spa retreats in Australia, I couldn't help but think about a different kind of retreat – one that rejuvenates the body, soul, mind, and business.

That's why I invite you to join me at REACH Retreat 2023 in Hawaii!

The REACH Retreat is unlike any business program you've experienced before. It's designed to answer the longing in your heart for a different type of life and business – one filled with clarity, purpose, and a sense of possibility.

I first felt this sense of possibility when I attended a business school in Hawaii back in 1993. That life-changing experience led me to create several successful businesses, and now I want to help you do the same.

Who is the REACH Retreat for?

REACH Retreat is for women ready to commit to mastery in their businesses and lives. If you're sensing the potential within you but feel stuck or unsure of how to move forward, this retreat is for you. We'll provide you with the tools, guidance, and support to break through obstacles, shift your mindset, and achieve the financial rewards and personal fulfilment you deserve.

What can you expect from REACH Retreat?

-> By attending the REACH Retreat, you can expect:

-> A new surge of energy for your business

-> A sense of being supported by like-minded women

-> Increased income by tapping into your business's full potential

-> A clear plan for your business's future

-> The courage to play a bigger game

-> An opportunity to have fun and enjoy yourself

Join us at REACH Retreat 2023!

If you're a businesswoman who has been in business for a few years and knows there's more potential within you, then REACH Retreat is the next right step for you.

Together, we'll enjoy a 5-day, all-inclusive experience at a stunning luxury resort in Hawaii, focusing on breaking through to new levels of success.

Apply before midnight on Friday, 21 April, and save $1,000 ($2,000 if you become a HerBusiness Network Member). The time is now – apply today and take the first step towards achieving your business goals.

For more information, visit TheReachRetreat.com. I can't wait to hang out with you in Hawaii!

In this episode, I share why this special place in Hawaii changed the trajectory of my life 30 years ago and why, if this sounds like you, then this REACH might be a right next step for you:

-> You've been in business for a few years, and you've had some success.

-> You're a self-starter, and you've worked hard, but you know you're scratching the surface of what's possible.

-> When you can get the time (which is rare these days), you realise there are still so many more things you want to achieve.

-> You feel a rush of excitement as you think about the potential that exists in your business. You can see it so clearly... but it often feels just beyond your reach.

Mentioned in This Episode:

-> The REACH Retreat in Hawaii

Do you ever feel like your mindset keeps you stuck and prevents you from getting the results you want in your business?

In this episode of the HerBusiness podcast, we share How To Go From a "Stuck" Mindset to a "Breakthrough" Mindset (In a Way That Feels RIGHT For You) — Even if you're currently feeling overwhelmed or feeling like your business is a 'discouraging' rollercoaster.

Today you'll discover how to get unstuck and have a breakthrough in your business without feeling overwhelmed (even if you've been exhausting yourself, throwing out effort after effort in the past).

This podcast is for you if…

• Negative Thoughts and Self-Doubt Undermine Your Ability to Be Successful
• You QUESTION everything, even if you're doing the right things.
• You may WONDER if you should CHUCK it all in and get a "real job".
• The SELF-DOUBT can be overwhelming, and you feel like you're GASLIGHTING yourself.

IMAGINE, instead, feeling CONFIDENT and EMPOWERED in your ability to achieve SUCCESS, rather than being bogged down by a lack of CONFIDENCE.

Have you ever considered that your deeply held beliefs about success and mindset could limit your success?

In this episode, we'll explore:

-> The four ways an UNHEALTHY mindset can keep you bogged down and STOP your momentum.

-> How to DEVELOP a mindset that has you PRIORITIZING reaching out for SUPPORT in the areas of business you need help with.

-> How to attract 'BETTER' clients by SHIFTING your mindset around the types of clients you attract.

-> The MOST COMMON mindset mistakes that women make and how to OVERCOME them (without putting in more effort or hustle).

-> The mindset that makes it EASY to charge MORE for your products and services and to RAISE your prices.

-> How to KNOW when you're in a 'stuck' mindset (it can really sneak up on you).

-> And lots MORE!

Mentioned in This Episode:

-> Fiona Keary - Style Liberation

-> Chantel Gilbert - Bluegum Electrical Solutions

-> Kirsty-Lee Billett - People-Powered HR

-> Felicity Brown - Hats by Felicity

-> Anna James - Sohovian

Shandra Moran - The Transit Lounge

HerBusiness Network

Do you feel stuck in your business and need help to make progress?

Do you want to grow your business but need help figuring out where to start?

In this episode, we look at the five areas that will fast-track your business breakthrough, helping you achieve your goals without working harder.

I share the simple but profound steps I have used to find my focus, clarify what needs to be done (and what doesn't) and grow not one but five 7-figure businesses.

We explore why having a clear business vision is crucial for success and how it can help you set priorities and avoid burnout.

I provide tips for creating a clear and holographically detailed vision for your business without using a boring 'textbook' style of vision and without delusional 'manifesting' strategies that don't work independently.

I also explain the "3x3 Secret" and how it can help you grow your business faster.

Plus, you learn why I lurrrve the idea of "Do Less and Obsess" which has become

We dive into why your messaging is the door to all the opportunities you need to create a thriving business.

I explain why your marketing is most powerful when you do fewer things, which is better than trying to juggle a lot of marketing activity that doesn't turn into results but takes up a lot of your time.

You'll also hear how thousands of women are growing profitable, sustainable businesses by accessing the resources inside the new HerBusiness Hub - and why we're obsessed with creating marketing resources for women (700 and counting!).

By focusing on these five key areas (Vision, Plan, Message, Marketing, and Mindset), you can fast-track your business breakthrough and achieve your dream of success.

These tips can help you uplevel your business if you need a shift in what you're doing to make progress.

Request an invitation to the HerBusiness Network for access to more resources and training to help you grow your business. We open the doors on 3 April for 3 days only. Let's make 2023 your best year yet!

www.HerBusinessNetwork.com

Mentioned in This Episode:

-> HerBusiness Network

-> Marketing Success Mastermind

-> Content Sells podcast

-> Kristie Walker, On Track Investigations

Tina Tower started her first business at 20 and has sold multiple businesses before reinventing herself as a mentor for women looking to create online courses and programs.

In this interview, we discuss how mindset is key to growth and approaching challenges with the right attitude.

Hiring and building a team had been a challenge for Tina in the past. In this episode, she opens up about how she's taken the leap and hired a team who are now allowing her to take back some of her time and helping her grow without being the bottleneck in her business.

Tina stresses the importance of self-awareness and alignment with your business model and advises against being a well-kept secret. Marketing is key to success, and speaking to your ideal client when writing sales emails or social media posts is a must.

Her program, Her Empire Builder, is all about helping women build businesses around their online courses. Polarising and targeting specific ideal clients is crucial to building a community of supportive and like-minded individuals.

Playing a bigger game in business means striving for excellence and being world-class, and Tina stresses the value of being visible and connecting with ideal clients.

Tina's confidence in selling and making offers comes from her conviction in the value of her work, and she's passionate about helping women find success while maintaining balance in their lives.

We also discuss setting specific goals and understanding what success means to each of us.

Enjoy this episode of the HerBusiness podcast.

Suzi

Mentioned in this episode:

-> TinaTower.com

-> Her Empire Builder Podcast

-> Her Empire Builder Program

-> HerBusiness Network

Hey there. I recorded this podcast episode at the SXSW festival in Texas, where I've been for the last five days.

I've attended sessions headlined by actors like Robert Downey Jr, Tilda Swinton and Kerry Washington, business founders - including the CEO of Open AI, the company behind Chat GPT, inventors, and futurists, among others.

One of my favourite sessions so far has been with Chef Jose Andres which focused on his experience running the not-for-profit organisation World Central Kitchen, his efforts to provide meals to disaster-stricken areas, and the impact that his work has had on affected communities.

In this episode, I talk about how generosity, kindness, and tolerance for different ways of thinking run through all the sessions.

And, why it hasn't been 'strictly' business as far as the presentations that I've chosen to attend while here in Austin.

I also encourage you to shift your mindset to shift your life and increase the possibilities of getting closer to your dreams.

I also invite you to join me at the Business Breakthrough Crash Course which starts on 27 March.

Mentioned in This Episode:

-> SXSW

-> HerBusiness Network

-> Business Breakthrough Crash Course

Do you ever feel like a lack of self-confidence gets in the way of you growing your business? Or maybe you just don't feel 100% fabulous in your own skin, so you avoid being visible in your marketing.

Fiona Keary is a stylist who helps women 35+ create a wardrobe full of outfits they love without starting from scratch. She does this through virtual consultations, group sessions, an online Style Transformation program, and Superstylers membership.

She is my guest on today's episode.

Fiona's having her best year ever year after year, going from a one-woman band to now having a team of stylists around the country working with women to help them feel more confident as they show up on Facebook lives, Instagram reels, webinars, doing stage presentations, boardroom meetings ---- anywhere where it really counts to feel and look confident while maintaining your authenticity.

In this episode, you'll hear us explore how Fiona works on her clients' confidence and willingness to show up authentically as themselves, the underlying factors that bring women to her, and how you can feel good in their clothes again even if you feel like you're stuck in a rut right now.

You'll also hear about her journey becoming more and more visible, despite having previously spent most of her time hiding behind a computer.

"In business, you need to be visible, no matter how uncomfortable that might feel. It becomes easier and becomes more comfortable to do it as you go along. Being visible means you can build connections with your audience, customers, and community and build trust. And this is one of the things I really learned about showing up and what gave me more confidence to show up and be visible." — Fiona Keary, Style Liberation

Plus, Fiona shares practical tips you can use immediately to feel ready and confident when you next 'show up' in your marketing.

Enjoy this episode of the HerBusiness podcast.

Mentioned in This Episode:

-> Style Liberation website

-> 35+ Where to Shop Facebook Group

-> The Wardrobe Revamp Masterclass

-> The HerBusiness Network

Quick question: How many hours per week should you work ON your business as a business owner?

This is an excellent question because it can be easy to get caught up in the weeds, spending all your time on low-leverage activities and needing more time working on your business and high-leverage activities.

I get it.

So, how do you spend your time so that you don't feel like a hamster on a wheel, working hard but not seeing progress on your big goals?

It starts with having the right mindset. Your mindset impacts the time you spend working ON your business.

You shift how you show up in your business and where you focus.

In this episode, we explore mindset, but first, let's look at the difference between working ON your business and IN your business.

What might you be doing:

Providing Customer Service: Answering customer inquiries, resolving complaints, and addressing any issues with products or services.

Performing Administrative Tasks: Managing payroll, overseeing day-to-day operations, and managing schedules. Producing products or delivering services: This involves performing the core tasks that the business is built around, such as designing products, manufacturing goods, or providing services to customers.

Marketing and Sales:

-> Creating and executing marketing campaigns.

-> Managing social media accounts.

-> Engaging with customers to drive sales.

Managing Employees or Suppliers: This involves hiring, training, and managing employees, as well as addressing any HR issues that arise.

Here are some examples:

Developing a strategic plan for the business: This might include setting long-term goals, identifying key performance indicators (KPIs), and creating an action plan for achieving those goals. For example, every year inside HerBusiness, Members set their annual goals and determine their critical projects. Then, every month they narrowly focus on the goals they need to achieve that month. This structure and habit of having a strategic plan help them have clarity and focus about what they put their attention to.

Analysing market trends and customer needs: You might research industry trends, identify market gaps, and gather customer feedback to make strategic decisions about the direction of the business. Right now, we're analysing the results of a survey where we asked women about their mindset and how it helps or inhibits their success. It's fascinating and gives us many insights that will allow us to develop resources to help these women; this is a high-leverage activity that fits inside the idea of working ON your business.

Developing and refining systems and processes: This might include creating procedures for onboarding new employees, streamlining workflow, and identifying areas where automation or outsourcing could be beneficial. Every hour you spend on this type of work reaps the rewards for a long time. You create the system once, and it gets used time and again!

Reviewing financial performance: This involves analysing financial statements, creating budgets, and identifying opportunities for cost savings or revenue growth. As a business owner, making time each month to look at your financials is SO important. And, if you're not a numbers person, that is an excellent reason to have a bookkeeper do the numbers for you so that you can look over them. And ultimately, you want to be able to read your reports and determine how you move forward. Do you want more of a margin or to charge higher prices? Do you want to decrease expenses or invest in a new contractor? You need to spend the time to review your financial performance to make those decisions confidently.

Networking and building relationships: This might include attending industry conferences, meeting with potential partners or investors, and connecting with other business owners to stay current on industry trends and opportunities. The HerBusiness Network is where women in Australia come to connect with other female entrepreneurs who are also growing and scaling a business. So, the time invested each month to attend a Roundtable event, a Masterclass, or to engage with others in our online group is worth so much because every day, here is what we see come out of these connections and relationships

-> Women are getting new clients

-> Reaching more people

-> Doing collaborations

-> Sharing resources

-> Finding suppliers

-> And so much more…

When you're working on your business in this way, you are investing in the future of your business, not just taking care of today.

These "On your business tasks" are what I call high-leverage tasks:

And by that, I mean the types of tasks that you reap the rewards for a long time when you put an hour of work in today.

While working IN the business is necessary to keep the day-to-day operations running smoothly, working ON the business is essential for long-term growth and success. By prioritising tasks that focus on strategic planning, system development, and market analysis, business owners can position themselves for sustained growth and profitability.

It starts with your mindset.

Let go and start to delegate: As women, we're often used to being in control and handling everything ourselves, but trying to do everything can be exhausting! Plus, there's always more to do than there is time. That's why getting the CEO mindset firmly in place is so important. Try delegating tasks to others on your team, and trust them to handle things as well as you would. They might even do a better job! Or, outsource a project … and get the help that takes you out of having to do the lower-level tasks. For example, say you have a launch coming up for a promotion. Your time is better spent making connections, building relationships, growing your audience, and connecting with your prospect than doing all the tech and the social images and scheduling every post.

Keep the big picture in mind: It's easy to get bogged down in the day-to-day details of running a business, but try to take a step back and look at the big picture. What are your long-term goals? What is your highest priority 12-month goal? That is the prize that you want to keep your eyes on. The more you spend time each week working towards it, the more likely you're going to hit that goal. So what can you do today to help you get closer to that goal?

Keep growing and learning: There's always room for growth and improvement. And sometimes, we can be our own worst enemies when it comes to mindset. So keep reading business books, attending conferences, and seeking mentorship opportunities to inspire and motivate yourself. Consistency is so crucial. You may need to get it right first, but keep your commitment to work more ON your business.

By embracing these mindset shifts, you can position yourself for success in the long term, freeing up time and energy to focus on high-leverage work and strategic planning that will help your business thrive.

So, if you're not spending enough time ON your business… here's where I recommend you start.

Allocate 10% of your time to working ON your business. That's a great place to start, and you can build from there.

So, if you're working 40 hours, that's four hours.

Now, here's the key. Like the examples I cited earlier, you want to lock those into your schedule and make them non-negotiable.

Choose a time when you won't get interrupted by busy work. For example, I do high-leverage tasks first thing in the morning when I'm fresh and before the office opens works well.

The other place it works well is if I clear the day of all appointments and plonk those hours into a clear day.

Mentioned in This Episode:

-> The HerBusiness Network

-> Claim your FREE Ticket to the Breakthrough Mindset Masterclass

This episode is about "Owning More Space", which is about expanding into a more significant expression of yourself and your business in all possible ways.

When you own more space, you can charge more for your products or services, become more visible in your marketing, and demonstrate your power and authority without friction - you are simply occupying and owning space that is there, waiting for you to step right into it.

Maybe for you, "owning more space" means charging more for your products or services, becoming more visible in your marketing, or getting a little more audacious in your messaging.

There are many ways to own more space, and Michelle Falzon joins me in this episode for this exciting conversation.

We share some practical tips on how to be bigger - and own more space in the places that matter to you.

Listen to hear:

-> Unconscious beliefs can cause us to shrink back from opportunities.

-> The difference between "OWNING more space" and "TAKING more space".

-> The conscious step I took to own more space deliberately.

-> The revealing questions you can ask yourself to see where you might be holding yourself back.

-> Tips on one of the most significant wasted opportunities on most sales pages — A place where YOU can own more space with your marketing messages

Mentioned in This Episode:

-> The Content Sells Podcast

-> The Marketing Success Mastermind

-> The REACH Retreat

-> Katy Abbott - The Artist Mentor

-> Liz Van Vliet, My EA Career

-> Karina Pellicone, Plum Petal

Are you struggling with negative self-talk, limiting beliefs, or a fear of failure?

In this episode of the HerBusiness podcast we talk about the mindset blocks that could be stopping you from reaching your full potential as a woman business owner.

I recently asked our HerBusiness community what was holding them back, and I got some really honest and heartfelt responses that have informed this episode.

Listen to hear:

-> How negative self-talk can prevent taking risks in business and generate thoughts of failure.

-> Why starting with small, manageable risks that are unlikely to fail, helps you make progress faster.

-> The true value of celebrating wins, setting achievable goals, and connecting with supportive mentors or coaches who can help one grow.

-> How practising self-compassion and seeking support when needed are also recommended to deal with negative self-talk.

-> The common money mindset that keeps you from making enough offers, not charging enough, staying hidden, and wasting money.

-> Check out this podcast episode where we discuss how to break through the self-defeating mindset that might be holding you back from growing your successful business.

Mentioned in This Episode:

-> Your Business Everest — Lessons in Big Goals, Strategy, Preparation and Community

-> The HerBusiness Network

-> Claim your FREE Ticket to the Breakthrough Mindset Masterclass

-> Buy Back Your Time by Dan Martell

-> The Big Leap by Gay Hendricks

Are you tired of trying to stand out in a crowded market? You want more clients to choose you as the person to work with and so you try really hard to be unique, but it's hard to know what to do and how to be to really stand apart in a way that has more people say yes.

If you've ever thought that you might need to use some sort of short-lived gimmicks to position yourself, then you'll love this episode.

Welcome to episode 213 of the HerBusiness podcast.

In this episode of the HerBusiness podcast, CEO Suzi Dafnis speaks with Belinda Weaver of Copywrite Matters on the topic of standing out in a crowded market. Belinda is a copy coach who helps aspiring and working copywriters create a successful business they love.

According to Belinda, the idea of being unique has been a traditional marketing concept that has been around for a long time, but with a global landscape and crowded markets, it can be hard to differentiate oneself and become truly unique. The problem with being unique is that it can be demoralising, and some business owners turn to short-lived gimmicks to try to stand out.

However, when it comes to choosing a service provider, clients don't want a lot of choices, they want to know that their problem can be solved and that it has been solved for others. As buyers search for options, they create a shortlist of options that meet their criteria, and when business owners market to those areas, they become a chooseable option.

Listen to This Episode to Hear:

-> Why you should stop trying so hard to be unique, and what to do instead to stand out and be seen

-> How to use the "5 Ps of Being Choosable" (purpose, passion, process, proof and personality) to be your clients' top choice.

-> Ways to showcase your purpose and value and passion give you the 'cut through' to be the first choice.

-> How to interject your personality into your marketing without being too personal.

-> Powerful ways to create 'velcro hooks' and 'fingerprints' that reinforce the value you bring and lead clients to your door.

-> And so much more

You'll love this fresh perspective on the idea of being unique in business and the actionable steps that business owners can take to stand out in a crowded market.

Mentioned in This Episode:

-> Belinda Weaver's website - www.copywritematters.com

-> The HerBusiness Network