Live launching is a powerful strategy that has the potential to bring in substantial client revenue, as well as create a wildly successful outcome for your launch. However, it can also be a source of stress and overwhelm, if not approached in the right way for you. In this episode, I share with you my approach to live launching that creates sustainability and avoids unnecessary stress.

Firstly, I talk about what I don't do when it comes to live launching. Following the traditional live launch methodology of short, intense periods can be really dysregulating. This is especially true for those of us with priorities like parenting and attempting a healthy work-life balance. I run through the longer launch period that I personally opt for and how it gives me more time to connect with my audience, provide value and make sales without feeling rushed or overwhelmed.



In addition to the longer launch period, I also follow a three-phased approach to selling my programs, and break it down to explain how I:

1. Pre-sell outside of cart open periods
2. Sell to existing clients prior to the public
3. Sell to new clients through the official cart open period

We’re living in a time of uncertainty, and people tend to need more time to make purchasing decisions. I encourage you not to be put off by this, but rather embrace the extended launch period. You’ll find that clients can engage with your content, ask questions and overcome any hesitations they may have with investing in you.

At the end of the day, launching is not a one-size-fits-all process. It’s crucial that you find an approach that feels authentic and aligned with your values. This will create the sustainability that is vital for not only the long-term success of your business, but will ultimately lead to better outcomes for your launch. 

It’s time to let go of what doesn’t serve you and do things on your own terms. So join me today to learn the steps you can take towards a better launch experience for both you and your clients, and get the results you truly desire. 

LINKS:

Join the waitlist for Swiftmind and 6 Figure Circle here! 

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Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

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