High Intensity Business

What is the truth about Arthur Jones' Colorado Experiment and what does it really mean for the High-Intensity Training world? Legendary trainer Pete Cerqua returns to the podcast to go on a deep dive into what really went on in The Colorado Experiment with Casey Viator, what happened when Mike Mentzer tried it, and what HIT trainers and business owners should take away from this still-infamous experiment by Arthur Jones. If you've heard about the Colorado Experiment, it's probably not what you thought it was — you need to tune in to this episode! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here: https://highintensitybusiness.com/skool ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here

Do you ever feel like you're in a rat race as a HIT entrepreneur and want a way to earn more while being less overloaded? Dave Bess is the co-founder of Underground Fitness and later launched PT Legends and Greenlight Personal Training. In this episode, we talk about why you should have a high-ticket offer, how to build it out into your existing business model, and how doing all of this can be the life-changing experience you've been looking for as a fitness business owner. If you want to make more money while having less clients – and actually execute it successfully – this episode is for you! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Click here ━━━━━━━━━━━━ 🏛️ Get Great MedX Machines for your Strength Studio Here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here

What can you learn from one of the biggest HIT businesses in the world when it comes to attracting talent and recruiting great strength trainers? Discover Strength CEO Luke Carlson returns to talk about seven powerful and proven tactics to help you hire great HIT trainers for your strength studio. If you want to hire great trainers and hit the ground running, this episode is a must-listen! *** ⚡ Want to Supercharge Your HIT Business And Grow Faster? Look at this *** 🎬 For the complete show notes, links, and resources, click here

Is tracking your client's biomarkers the future of science-based strength training and the door to a new universe of health optimization, or is this just another passing trend? Matt Mombourquette is the owner of OneUp Fitness, a HITuni-certified Personal Trainer, and a Kinesiologist with a degree from Dalhousie University. He joins me in this episode to talk about how he is exploring the future of HIT training through fine-tuning muscular health by tracking very specific biomarkers, along with what this could mean for the HIT business sphere and our strength training clients. We also talk about the misconceptions about animal protein and fat intake, attracting new clients, effective ways of recruiting new trainers, and balancing the pros and cons of tracking body composition metrics in terms of business benefits and how useful these might be to your clients. If the cutting edge of optimizing body composition and giving your clients more meaningful workout experiences is something you're keen on, give this one a listen! *** ⚡ Supercharge Your HIT Business And Grow Faster with our NEW Skool Community *** 🎬 For the complete show notes, links, and resources, click here

Why is client retention the single most powerful thing you can focus on if you want to make your strength studio profitable, fast? In this previously HIT Business members-only episode, Discover Strength CEO Luke Carlson talks about the fundamentals that you need to know, and we go into why client retention is crucial to building a profitable business, how to create an experience that helps keep clients coming back, and the key things you need to put in place (and the mistakes you need to avoid). If you're keen on maximizing your profit while minimizing growing pains, you'll want to listen to this one (and maybe even keep it in your bookmarks)! *** 📩 Download a FREE PDF guide to endless referrals here ⚡ Grow Your HIT Business FAST With Tailor-Made Systems 🏛️ Join the Best HIT Business Membership Here *** 🎬 For the complete show notes, links, and resources, click here

How can you train, develop, and retain amazing trainers and staff and avoid the big headaches that many HIT fitness business owners have when it comes to hiring, management, and leadership? Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a fitness industry expert with 40 years of experience, specializing in HR and HR law and catering specifically to fitness businesses and strength studio owners. We dive deep into how you can help your trainers succeed and add value to your business right from the start, how you should approach developing your personnel and your culture, the biggest keys to success in leadership and management, and more. If you're keen on maximizing the potential of your staff, growing your fitness business, and minimizing many of the common problems HIT studio owners tend to go through, tune in to this one! *** 📩 Download a FREE PDF guide to endless referrals here ⚡ Grow Your HIT Business FAST With Tailor-Made Systems 🏛️ Join the Best HIT Business Membership Here *** 🎬 For the complete show notes, links, and resources, click here

How do the most successful trainers take notes that help create great client experiences without bogging down workout sessions? Discover Strength CEO Luke Carlson returns to the podcast for a wide-ranging Q&A where we talk about the best way to take notes during a workout session, how to make great high-ticket offers that attract more clients, Alex Hormozi's business ideas, fitness trends your clients bring in that might give you headaches and how to deal with them, and more. If you want to dig deeper into wowing your personal training clients and honing your HIT business strategies and tactics, don't miss this one! *** 📩 Get Your FREE guide on how to get endless referrals NOW *** ♣️ Supercharge Your Fitness Business with HIB Intensive *** 🎬 For the complete show notes, links, and resources, click here

Looking for the perfect client management software for your HIT business and want it to be as useful and as pain-free for you and your clients? Pixality Design founder Connie Holen is a fitness business website specialist, a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, and podcast host, among many other things, and she returns to help you find the right CMS that will help your business scale and provide the best possible client experience. If you've ever looked at your options and wanted to know the pros and cons before taking the plunge, this episode will help you know what to look for and how to avoid making costly mistakes! *** 📩 Download a FREE step-by-step guide on how to get endless referrals NOW ♣️ Join the Best HIT Business Membership Here *** 🎬 For the complete show notes, links, and resources, click here

What should you know about hiring good trainers and staff for your HIT fitness business to scale and grow without the common headaches poor fit can give you? Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a trusted expert with 40 years of experience in the fitness and wellness industry. In this episode, Katie shares great insights on how you should hire and staff for success in your fitness business, focusing on the advantages of having the right team who is on the same page as you are so you can grow your revenue faster and avoid the headaches that plague business owners who ignore the importance of building a culture and fit. We talk about building your business culture, navigating the legal system, understanding why your job and role descriptions matter, and the huge effect these can have on your growth and earnings. If you're serious about being successful as a HIT business owner and want to avoid getting set back by hiring the wrong people, this episode is for you! *** 📩 Get your FREE guide to infinite referrals HERE ♣️ Supercharge your HIT business now and get more clients *** 🎬 For the complete show notes, links, and resources, click here

What would it take for you to build a world-class HIT studio brand from the ground up? Luke Carlson returns to the podcast to talk about the origin of Discover Strength and how he went from being unsure of what he wanted to do in life to finding the very thing he wanted to pour his heart into — we talk about the valuable lessons every aspiring HIT business entrepreneur and strength trainer can take away from his journey. If you've ever wanted to know what it's like to find your north star as a personal trainer or a HIT studio owner, this episode is a must-listen! *** 📩 Download a FREE step-by-step guide on how to get endless referrals NOW *** ♣️ Join the Best HIT Business Membership Here *** 🎬 For the complete show notes, links, and resources, click here