Honest Ecommerce

From graduating college to meeting the CMO of Coca-Cola in six months, Jon MacDonald is a business powerhouse. Now, he is the founder and president of The Good, a conversion rate optimization firm that helps e-commerce brands convert more of their existing website traffic into buyers. 

In this episode, we talk about the simplest yet most glossed over concepts for conversion rate optimization and how you can find the information you need from the most unexpected of places.

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at The Good
• Contact Jon at jonmacdonald.com
• The Good’s Free Landing Page Assessment thegood.com/landing-page-assessment
• The Good’s Conversion Growth Program™ thegood.com/conversion-growth-program

The Good’s Conversion Growth Assessment™ thegood.com/services/conversion-growth-assessment

Stephen Carl is the owner and founder of Needle Movement, an e-commerce strategy company that advises retail brands on how to achieve sustainable digital growth and profitability. 

Stephen decided that his true passion was “e-commerce for the rest of us”—to empower emerging brands by passing them the same playbooks he’s learned over two decades of directing e-commerce inside larger companies. 

In this podcast, we talk about why having a mission behind your brand is important, how it can make your e-commerce brand successful and how to be a mission-driven brand.

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at needlemovement.com
• Message Stephen at [email protected]

Download Needle Movement’s Learning Pillars Report at needlemovement.com/email

Jason Blumer, CPA, has founded multiple companies such as Blumer CPAs, the Thriveal CPA Network and Quoach. Now, he’s a coach, speaker, writer, and growth consultant and has been coaching creative individuals since 2008. He also does podcasts himself! He hosts the Businessology Show and co-hosts the ThriveCast.

On our podcast today, we talk all about agencies and scalability. What are the things you need when handling remote team members? And what are the preparations you need to grow your store?

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at blumercpas.com/
• Jason’s Website: jasonblumer.com
• Jason’s Twitter: @JasonMBlumer
• The Businessology Show podcast: businessology.biz

Kristen is the lead on all things education, retention, and growth-related at Churn Buster. She’s obsessed with creating meaningful customer relationships and showcasing the human side of e-commerce businesses.

On this podcast, we talk with Kristen about Retention Based Acquisition. What it is, why it’s important, and how changing your mindset to focus on it makes your store more successful in the long run.

To learn more, visit: http://honestecommerce.co

Resources:

• Churn Buster website: churnbuster.io
• Email Kristen at [email protected] 
• Kristen’s Twitter: @kdlafrance
• Learn more about how Churn Buster helps Shopify store owners take control over failed payments and improve retention. http://bit.ly/CB-shopify

Ben Jabbawy is the founder and CEO of Privy.com, the leading website conversion platform for Ecommerce merchants and one of Inc Magazine’s 5000 fastest growing companies!

Over 250,000 Ecommerce merchants, like Leesa Mattress, FIGS, The Beatles and more, use Privy to grow their email lists, reduce cart abandonment and drive repeat sales.

On our podcast today, we talk about how email marketing is the foundation of a successful Ecommerce business, some tips and tricks for email marketing, and how to develop a good mindset for success and failure.

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at privy.com
• Privy’s beginner and advanced conversion training webinars privy.com/training

Joe Lannen is the founder of Speed Boostr, the Shopify optimization and development agency. He is an experienced web developer, Ecommerce entrepreneur and app developer.

This week on our podcast, we talk to him about Shopify site optimization, how store owners can make sure tools aren’t misleading them, and automation tactics for Shopify.

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at speedboostr.com/
• Speed Boostr’s Shopify Analyzer App analyze.speedboostr.com/

After a building high-performance computing systems for the NSA, Dale Bertrand made the leap two decades ago into the early world of online marketing, working as an online marketing consultant for Fortune 500 companies and venture-backed startups.

Today, Dale is regarded as a veteran in the tech industry. His clients include global brands such as Citizen Watch, Makerbot, Raymond Weil and Bulova.

Dale specializes in helping his clients take advantage of search engine marketing, content marketing and web analytics. He’s also a sought-after marketing expert and speaker at industry conferences and corporate training events.

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at fireandspark.com
• Email: [email protected]

Kimberly Lewis, co-founder of CurlMix, took her company’s sales from zero to one million dollars in just a year.

But before CurlMix’s success, Lewis and her co-founder, her husband Tim,  had already failed at one business--and they were struggling to make their new business, CurlMix, sustainable.

So, they changed tactics, did the research and decided to design the business entirely around what the customers really wanted.

And, it worked. Last year, CurlMix was featured on Shark Tank, where they boldly turned down Robert Herjavec’s offer.

Spoiler alert: Lewis says that the controversial decision was the best thing they’ve done for their business yet. CurlMix is projected to reach $10 million in sales this year!

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at curlmix.com
• Instagram: @kimandtimlewis
• Facebook: facebook.com/curlmix

Tommy Stalknecht, the founder of Single Music, helps musicians distribute their music through Shopify.

He went to a recording industry college in Nashville, Tennessee before getting a job working a music agency.

One of the divisions for that agency was an ecommerce and fulfillment division.

He was surprised that Shopify was so big, and yet there didn’t seem to be a solution to make it compatible with the music industry, so he set out to make it.

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at single.xyz
• Instagram: @single.xyz
• Twitter: @single_xyz

Phoebe Yu is the founder and CEO of Ettitude, a sustainable bedding brand that’s helping customers get a better night’s sleep.

Phoebe has a background in home textiles for over 15 years, but when she moved to Australia she was re-educated on sustainability and climate change, and she started to realize the old products she was sourcing were not sustainable.

She decided to start her own brand where all of the products are healthy, highly functional, and also sustainable.

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at: ettitude.com
• Use coupon code “ELECTRICEYE” for 15% off your order!
• Start a Simplr free trial: simplr.ai/honest