Honest Ecommerce

Nathan Resnick is the founder of Sourcify, the fastest growing sourcing platform that helps hundreds of companies manufacture products around the world.

In the past, Nathan has brought dozens of products to market, ran three ecommerce companies (sold one), and has been a part of projects on Kickstarter that raised over seven figures.

He writes for media outlets like Entrepreneur, The Next Web, Business.com, and more. Nathan also used to live in China and speaks Mandarin.

Nathan’s goal with Sourcify is to bring a level of transparency to sourcing that makes it clear what you are paying for your product and simple to use.

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at: sourcify.com
• Blog: sourcify.com/blog
• Facebook: facebook.com/nathan.resnick8
• LinkedIn: linkedin.com/in/nathanresnick/
• Start a Simplr free trial: simplr.ai/honest

Jimmy Hickey is the founder of Findlay Hats. Before that, he was a full-time photographer.

He made a comfortable living doing it, but it was very seasonal. Because of that, and how saturated it was becoming, he started investigating other avenues for income.

The original concept for the hats started when Jimmy was around 14.

While river rafting through the Hollywood Gorge, they capsized and he ended up losing his favorite hat.

The next time he was rafting, he cut a hole in the sweatband of the hat and put a shoelace through it, which was the first version of the Findlay Hat.

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at: findlayhats.com
• Instagram: @findlayhats
• Facebook: facebook.com/findlayhats
• Twitter: @FindlayHats
• Start a Simplr free trial: simplr.ai/honest

On today’s episode, we meet Jordan Gal, CEO of CartHook. Up until CartHook, Jordan came from an immigrant entrepreneur household, and when you grow up around that it’s hard to get away from it.

He’s started several different businesses, and eventually landed on his own ecommerce site. He sold the business off, and then got into the software game, but he wanted to stay in the ecommerce world.

He looked at the apps they were using and took one, a cart abandon apps, and realized this app was awful but still made him thousands of dollars a month, maybe there would be a business in making a better version of that app?

Two years into marketing this cart abandon project, he realized he’s just been staring at different checkout pages all day.

Eventually it dawns on him, wouldn’t it be more valuable if instead of capturing lost sales, they just developed a better checkout page that had fewer abandoned carts to begin with? That was the genesis of his product, a better converting checkout page.

Today, you’ll learn about what CartHook can do for your ecommerce site, as well as where Jordan thinks the future of ecommerce is headed.

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at https://carthook.com/
• Facebook: https://www.facebook.com/carthook
• Twitter: https://twitter.com/carthook

• Start a Simplr free trial: simplr.ai/honest

Honest eCommerce is produced by Crate Media

John Locke is an SEO consultant who has recently launched a YouTube channel, allowing his business to grow in really exciting ways.

He has been learning about SEO online since 2012, and doing online marketing and web design full time for the past two and a half years, mostly helping manufacturing, industrial, or other blue collar companies get traffic with SEO.

To learn more, visit: https://electriceye.io/podcast

Resources:

• Learn more at https://www.lockedownseo.com/
• Twitter: https://twitter.com/Lockedown_
• Start a Simplr free trial: simplr.ai/honest

Honest Ecommerce is produced by Crate Media

Today we welcome Roy Steves, the co-founder of StatBid, an agency that helps small- and medium-sized businesses make money with Google and Bing, focused almost exclusively on ecommerce sites.

He talks shop about how to find the right ad agency to work with, the returns you should look for from your ads, and the pros and cons of automation.

To learn more, visit: https://electriceye.io/podcast

Resources:

• Learn more at https://www.statbid.com/sprint-review
• Start a Simplr free trial: simplr.ai/honest

Honest Ecommerce is produced by Crate Media

Today’s guest, Lianna Patch, is a conversion copywriter at Punchline Copy and a comedian.

She’s written copy for Freshbooks, Manly Bands, GhostBed, The Contract Shop, and more, and regularly speaks at ecommerce and software conferences all over the world.

Her work has been featured by Copy Hackers, HubSpot, Conversio, Autopilot, BigCommerce, ConversionXL, and lots more.

We’ve talked about copywriting on the show before, so you know how important it is.

Lianna uses her interest in copy as well as stand-up comedy to get better conversion results.

She shares how you can use a little humor in your copy to increase your brand’s likeability and increase sales conversions.

To learn more, visit: https://electriceye.io/podcast

Resources:

• Learn more at https://punchlinecopy.com/
• Learn more at https://snapcopy.co/
• The Contender: https://punchlinecopy.com/shop/the-contender/
• Twitter: https://twitter.com/punchlinecopy

• Start a Simplr free trial: simplr.ai/honest

• Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: www.katanamrp.com.

Honest Ecommerce is produced by Crate Media

Nona Lim is the founder and CEO of Nona Lim, a manufacturer of direct-to-consumer fresh Asian foods, such as bone broth, soups, and noodles.

In this episode, you will hear about Nona's journey as an entrepreneur, how sometimes being too innovative can bring new challenges, and the unique struggles of selling perishable food products online.

To learn more, visit: https://electriceye.io/podcast

Resources:

• Learn more at https://www.nonalim.com/
• Instagram: instagram.com/nonalimfoods
• Twitter: twitter.com/nonalimfoods
• Start a Simplr free trial: simplr.ai/honest
• Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: www.katanamrp.com.

Honest Ecommerce is produced by Crate Media

Edward Wallace’s story about the founding of Road ID is fascinating, and so is his journey through Ecommerce, from a custom platform to finally settling with Shopify Plus, and everything that came along with that.

Find out why Edward believes Shopify Plus is saving his company a million dollars or more a year.

To learn more, visit: https://electriceye.io/podcast

Resources:

• Learn more at RoadID.com
• Start a Simplr free trial: simplr.ai/honest
• Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: www.katanamrp.com.

Honest Ecommerce is produced by Crate Media

Tracey Wallace talks about how she launched a bed pillow company while having a full time job, planning a wedding, selling a condo, and buying a house, all at the same time.

She walks us through exactly how she built out the business plan.

We'll also dive into the economics of bed pillows and the sleep industry –– and why foam has dominated since the 70’s, and why it's long overdue that we let foam products live in the past.

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at dorissleep.com
• Twitter: @TraceWall
• Instagram: @tracewall

Ramit Rawat from Frictionless Commerce noticed at a young age how complex the decision-making process was for shoppers, and became fascinated by understanding what goes into the sales process.

Understanding buyer’s psychology is important for anyone who sells a product or service, and today Ramit tells us why, and how we can take advantage of the process to sell more and help our customers.

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at frictionless-commerce.com
• YouTube: youtube.com/channel/UC8scU3gi4UKCCEohGWnDUCA
• LinkedIn: linkedin.com/in/rawatrishi/
• Start a Simplr free trial: simplr.ai/honest
• Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: katanamrp.com.