Kai Davis is a lead generation expert who is enamored with the concept of becoming a niche celebrity, or a celebrity in a very small, specialized target market.

He’s spent much of the last decade studying what it takes to build a personality-powered business in the Ecommerce and information marketing spaces, and today he’s going to share what he’s learned about how personality sells a product.

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at kaidavis.com
• LinkedIn: linkedin.com/in/kaisdavis
• Twitter: @kaisdavis
• Read: “The Non-Technical Handbook for Shopify SEO”
• Visit simplr.ai/honest to start your free seven-day trial

Nick Disabato is the writer and designer behind independent interaction design consultancy Draft and the newly released book Value-Based Design.

If you are a designer in any kind of organization, or if you run an organization that hires designers, this book is a must-read. It’ll help you understand how a designer proves their worth, turning design from a qualitative concept that you just feel to a quantitative business element that we can measure and experiment with to improve business metrics.

To learn more, visit: http://honestecommerce.co

• Draft's website: draft.nu
• Nick'sTwitter: @nickd
• Draft's 2 books: Value-Based Design and Cadence & Slang
• Check out UserTesting.com
• Heat maps: hotjar.com

Kurt Elster does one thing (and he does it very well): help Shopify merchants make more money.

After working with hundreds of Shopify merchants, Kurt can look at almost any store and identify what it’s missing and how it can make more money. Today, he shares some of what he teaches so that any eCommerce entrepreneur can make the most out of Shopify.

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at kurtelster.com
• Listen: The Unofficial Shopify Podcast
• Work with Kurt: ethercycle.com
• Visit simplr.ai/honest to get your free 7-day trial

Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business.