Honest Ecommerce

Kaleigh Moore is a world-class freelance writer who creates blog content for ecommerce platforms and the software that integrates with them.

She also contributes to publications like Glossy and Fast Company and is the co-teacher of the Creative Class (a course on the business side of freelancing) with Paul Jarvis.

Today, she gives us a little insight into the process of creating blog content for Ecommerce platforms and how the practice has evolved over the past five years.

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at kaleighmoore.com/newsletter
• Twitter: @kaleighf
• How to make your writing sell stuff: kaleighmoore.com/blog/2017/11/28/how-to-make-your-writing-sell-stuff
• Gary Vee’s content strategy: garyvaynerchuk.com/the-garyvee-content-strategy-how-to-grow-and-distribute-your-brands-social-media-content/
• Start a Simplr free trial: simplr.ai/honest
• Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: katanamrp.com.

Today’s guest, Ari Messer from Littledata, has some frightening news: our Shopify data is broken! But don’t worry too much – Ari is going to teach us how we can fix it.

It can already feel like you’re drowning in data when you’re running an online store, so you might be wondering why you’d ever want MORE data – and the simple answer is that the data you currently have from Shopify and is incomplete.

However, Littledata’s Shopify integration will give you more accurate data from Google, which can help you make better decisions for your store.

To learn more, visit: https://electriceye.io/podcast

Resources:

• Learn more at littledata.io/shopify
• Twitter: @arimesser
• LinkedIn: linkedin.com/in/arimesser/
• Start a Simplr free trial: simplr.ai/honest
• Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: katanamrp.com.

If you’re enjoying the show, we also ask that you please click here to leave Honest Ecommerce a review on Apple Podcasts today.

It really does make a huge impact and we love reading every one!

Why do some ads delight us, yet others frustrate us to no end?

As an experienced entrepreneur and current CEO of Shoelace, the world-class retargeting solution for Direct-to-Consumer businesses, Reza Khadjavi wants all marketers to consider that question.

The days of annoying ads are numbered. Instead the path forward for successful brands is to start leveraging each and every single touch point as an opportunity to build meaningful connections and foster long-term relationships with digitally adept audiences – and he believes you can do this through Customer Journey Retargeting (CJR).

To learn more, visit: http://honestecommerce.co

Resources:

• Download your FREE CJR Deck: learn.shoelace.com/cjr-deck
• LinkedIn: linkedin.com/in/reza-khadjavi-46802918
• Twitter: @rezakhadjavi

Cyndi Thomason is a Certified Master Profit First Professional, and the founder and president of bookskeep, a virtual company that provides bookkeeping and Profit First consulting services to ecommerce clients all over the world.

Cyndi also just released a new book, Profit First for Ecommerce Sellers: Transform Your Ecommerce Business from a Cash-Eating Monster to a Money-Making Machine.

So far, we’ve talked a lot about the technology behind our stores and how to optimize our store pages on the show.

But today, Cyndi is going to teach us how to make our businesses more profitable using Profit First, a cash flow methodology that we also use here at Electric Eye.

We discuss Parkinson's law and Primacy Effect, and how they impact our money habits; the challenge of managing cash flow in a business with inventory, especially when you try to scale; and a quick-start approach you can use to make sense of cash flow.

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at bookskeep.com
• Read: Profit First for Ecommerce Sellers: Transform Your Ecommerce Business from a Cash-Eating Monster to a Money-Making Machine
• Facebook: facebook.com/bookskeep
• LinkedIn: linkedin.com/company/bookskeep
• Profit First Friendly Banks: info.bookskeep.com/blog/profit-first-friendly-banks
• Start a Simplr free trial: simplr.ai/honest
• Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: katanamrp.com.

Anthony Blatner, founder and Advertising Director at ModernMedia.io, started delivering newspapers when he was 11 – and has been hooked on advertising ever since.

He’s learned a lot since then and, now, he helps other entrepreneurs leverage Facebook ads, create Ecommerce sales funnels, and build successful lead generation campaigns.

Today, Anthony shares the findings and insights that he learned from his latest Ecommerce industry study. We cover a lot of the most important findings in this episode, but every eCommerce store owner  – as well as every brick and mortar store owner – should read it.

To learn more, visit: http://honestecommerce.co

Resources:

• Ecommerce Industry Study: modernmedia.io/ecommerce-growth-study/
• Twitter: @anthonyblatner
• LinkedIn: linkedin.com/in/anthonyblatner/
• Start a Simplr free trial: simplr.ai/honest
• Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: katanamrp.com.

Shibo Xu is the co-founder and COO of Refersion, a fantastic application that helps retailers start and manage private affiliate and referral networks.

Shibo runs us through a quick and dirty Affiliate Marketing 101 course today, teaching us how to set ourselves up for success and and use affiliate marketing and influencers to add revenue to our Shopify stores.

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at refersion.com/ (Use coupon code HONESTECOMMERCE or ELECTRICEYE for a discount)
• LinkedIn: https://www.linkedin.com/in/shibo/
• Twitter: @shiboxu
• Start a Simplr free trial: simplr.ai/honest
• Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: www.katanamrp.com.

Ready to improve the profit margins of your Shopify store, reduce waste, and take an unplugged vacation?

Well, you’re in luck! Because today we’re talking to Adrienne Dorison, who co-founded Run Like Clockwork™ with Mike Michalowicz, author of the show-favorite book Profit First and Clockwork.

Their goal is to help CEOs design a business and team that can run itself, as the name suggests, like clockwork.

Adrienne and the Run Like Clockwork team have created the most simplistic approach to making your business ultra-efficient, drawing on her 10+ years studying big business efficiency principles and figuring out how to adapt them for the small business world.

Because of these efficiency tools and concepts, her clients have been able to experience explosive company growth, all while removing themselves from the day-to-day operation.

To learn more, visit: http://honestecommerce.co

Resources:

• Check out runlikeclockwork.com
• Listen: runlikeclockwork.com/podcast
• Instagram: @adriennedorison
• LinkedIn: https://www.linkedin.com/in/adriennedorison
• Twitter: @adriennedorison
• Read: Clockwork: Design Your Business to Run Itself by Mike Michalowicz
• Read: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
• Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it for free, and you use code HONEST to get 30% off your first 3 months, at www.katanamrp.com!

Vincent Phamvan is the Head of Growth at Simplr, where he helps high-growth companies engineer unforgettable customer experiences through top-notch human + AI-powered customer service.

Vincent previously led business development and innovation for Asurion, where he helped launch several company initiatives, engineering operational business processes and leading process improvement initiatives that resulted in cost savings and growth.

Although Simplr is a sponsor of the show, we promise that this is not a super salesy episode – Vincent brings a LOT of customer service experience to the table, and he has a lot of insight that will benefit Shopify store owners.

To learn more, visit: http://honestecommerce.co

Resources:

• Start a Simplr free trial: simplr.ai/honest
• Twitter: @vphamvan
• LinkedIn: linkedin.com/in/vphamvan/
• Gorgias: gorgias.grsm.io/honest
• Zendesk: zendesk.com

Jessi Roberts is the Founder, President and Boss Lady at Cheekys Brand and author of the new book Backroads Boss Lady.

She founded Cheekys in 2011 with her life savings of $7,000 – and, today, the company employs 30 people in rural New Plymouth, Idaho (population 1538), with revenues exceeding $20 million dollars.

Cheekys made the 2018 Inc. 500 list for rapid growth, and the company reaches about 2 million people a week through its innovative social media marketing.

To learn more, visit: http://honestecommerce.co

Resources:

• Get 15% off using code “NOBS” at cheekysboutique.com/
• Facebook: .facebook.com/cheekysbrand/
• Instagram: @cheekyschicks
• LinkedIn: linkedin.com/in/jessi-roberts-446889174/
• Read: Backroads Boss Lady: Happiness Ain't a Side Hustle--Straight Talk on Creating the Life You Deserve
• Start a Simplr free trial: simplr.ai/honest

Caroline Danehy is the co-founder and Chief Creative Officer of Fair Harbor Clothing, a lifestyle brand that makes swimwear out of recycled plastic bottles.

Caroline shows us that, although Shopify is an online platform, it is still valuable to merchants who do in-person sales.

Fair Harbor Clothing does a lot of trunk shows, and Caroline says having Shopify has been been a game changer for tracking their inventory with every sale they make, wherever they make it.

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at fairharborclothing.com/
• Instagram: @carolinejdanehy