Honest Ecommerce

Are you interested in building a relationship with your customers and, in the process, creating a recurrent revenue stream in your Shopify store? Then you need to learn more about subscription models!

Rob Barr leads partnerships and enterprise sales at ReCharge, a subscription billing platform for Shopify.

He manages strategic relationships with global partner agencies and some of the largest subscription brands on Shopify.

Today, Rob is going to share how you can adopt new subscription revenue channels and optimising existing ones on your Shopify store.

To learn more, visit: http://honestecommerce.co

Resources:

• Check out rechargepayments.com
• Littledata: littledata.io
• Gorgias: gorgias.grsm.io/honest
• Start a Simplr free trial: simplr.ai/honest

Nathan Hirsch is a serial entrepreneur and expert in remote hiring and Ecommerce.

He started his first Ecommerce business out of his college dorm room and, since then, has sold over $30 million online.

He is now the co-founder and CEO of FreeUp, a marketplace that connects businesses with pre-vetted freelancers in Ecommerce, digital marketing, and much more.

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at freeup.net/
• Facebook: facebook.com/FreeeUpMarketplace/
• Twitter: @realNateHirsch
• LinkedIn: linkedin.com/in/nathanhirsch/
• Start a Simplr free trial: simplr.ai/honest
• Loom: useloom.com/

Philippe Roireau, Head of Partnerships at Gorgias, joins the show to teach us about how we can turn customer service into a revenue generator for our Ecommerce store. 

Philippe previously operated an 8-figure Ecommerce company as a co-founder and worked at Google and Microsoft in various sales and operations positions. 

He is now helping dozens of leading Ecommerce brands become more successful through improving customer experience. 

Want to give Gorgias a try? Head over to gorgias.io/electriceye for a second free month + white glove onboarding!

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at gorgias.grsm.io/honest
• LinkedIn: linkedin.com/in/philipperoireau/

Jeff Couret is the founder of SEOak, a company that helps established brands explode their web store's sales. 

At SEOak, they have over a decade of experience optimizing websites, and in that time, they’ve seen both a number of successes and failures – so they know from experience what works and what doesn’t. 

Over the past two years, SEOak has niched down to helping Ecommerce brands. 

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at seoak.co
• Download Jeff's free SEO eCommerce Cheat Sheet: seoak.co/seo-ecommerce-cheat-sheet
• Facebook: facebook.com/SEOak
• Twitter: @jeffcouret
• LinkedIn: linkedin.com/in/jeff-couret-6a96a317/
• SEO tool: ahrefs.com

Karan Jassar is the founder & CEO of Socioh.com, which specializes in social media marketing for online stores.

Before Socioh, Karan was with Yahoo for 6 years and had the opportunity to work on all of their advertising systems, starting in their display ads team and later transitioning to building their search marketing system (think Adwords but for Yahoo/Bing search).  

That experience gave Karan in depth technical knowledge of advertising and how it works on the inside, once you ad goes to Facebook, Google, or Yahoo. Now he leverages this knowledge to help online store owners be successful with their advertising efforts.

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at socioh.com (use code “honestcommerce” for concierge onboarding & feedback)
• Twitter: @Karanjassar

Sean Campbell is a Project Manager with Out of the Sandbox, which you are likely already familiar with if you are currently a Shopify user (and if you aren’t, your life is about to get a whole lot easier).

Out of the Sandbox has been designing robust and revolutionary themes for the Shopify ecommerce platform since 2011.

They create feature-rich, flexible, and beautiful themes that not only make your shop look professional, but also perform to high standards and convert to sales – including Turbo, which is quite possibly the best Shopify theme out there.

And in this episode, Sean shares some secrets that will help us get the most out of Turbo.

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at outofthesandbox.com/
• Get Turbo for 20% off: use code “honestecommerce” at outofthesandbox.com/collections/turbo-theme
• Sean on Twitter: twitter.com/SeanpHCampbell
• Sean on LinkedIn: linkedin.com/in/sean-campbell-87649876/?originalSubdomain=ca

Honest Ecommerce is produced by Podcast Masters

Nick Raushenbush is the cofounder of Shogun, and today he teaches us about the power of building a mobile first website.

Shogun is a powerful page builder that seamlessly integrates into platforms like Shopify and BigCommerce. This allows anyone to easily build out their store with a drag and drop editor, no code required.

Nick is also generous is enough to share a a special discount for podcast listeners using Shopify: 20% off any Shogun plan for life! To get the discount, just use this link: https://getshogun.com/d/electric-eye-podcast-20.

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at nickraushenbush.com
• Get 20% off any Shogun plan for life: getshogun.com/d/electric-eye-podcast-20
• BrowserStack mobile & desktop site testing: browserstack.com
• Heatmaps & visitor recordings: fullstory.com | hotjar.com
• User testing: usertesting.com | lookback.io
• Assess website performance: thinkwithgoogle.com | pingdom.com
• Image optimization and compression: compressor.io

Brennan Dunn is the co-founder of RightMessage, a software company that helps bring on-site personalization to the masses by integrating your existing website with your email marketing database.

Today, Brennan shares why it's important to segment your audience by who they are and what they need – along with what to do once you have that data.

To learn more, visit: http://honestecommerce.co

Resources:

• Check out rightmessage.com/honestecommerce
• Learn more at brennandunn.com
• Twitter: @brennandunn
• LinkedIn: linkedin.com/in/brennandunn
• Survey service: typeform.com

Kassia Meador began surfing at 14, and by 17 she was a sponsored pro-longboarder, traveling the world and competing in surf events globally.

Known for her graceful surf style, Kassia was crowned the “queen of noseriding” by the New York Times and, in 2011, ranked 2nd on the WSL women’s longboard tour.

In 2013, Kassia left sponsored surfing to build KASSIA+SURF, a brand focused on quality instead of quantity, for women by women.

KASSIA+SURF pushes the limits of women’s surf culture, lifestyle, and design, all while using eco-conscious production.

Most recently, she’s partnered with Süga to create a yoga mat like no other: one created from recycled wetsuits.

Süga reengineered the yoga mat to feel better and perform better, while solving a pressing environmental problem – how to recycle non-biodegradable neoprene surfing wetsuits – leading to the creation of the world's first yoga mat made entirely out of recycled wetsuits. 

Süga spent two years researching and developing a way to recycle wetsuits, while also improving the performance of the traditional yoga mat. 

Because these mats are manufactured from neoprene, they’re uniquely closed-cell foam, which means they don’t sponge up bacteria, sweat, dust, and dirt from yoga studio floors like other mats. Süga mats also maintain their grippiness, whether dry or wet. 

When Kassia discovered Süga, she knew the yoga mats were a perfect way to recycle scraps of neoprene too small to recreate with; an opportunity to give unused neoprene another life. 

So KASSIA+SURF donated all of their unused scraps and partnered with Süga to create a wetsuit recycling program, which allows anyone to donate their used suits. In return, donors also receive a discount for new KASSIA+SURF products.

To learn more, visit: http://honestecommerce.co

Resources:

• Check out kassiasurf.com
• Learn more about the recycling program: kassiasurf.com/pages/who-we-are?modal=wetsuit-recycling-program
• Instagram: @kassiasurf
• Facebook: facebook.com/kassiasurf
• Twitter: @KASSIASURF

Kai Davis is a lead generation expert who is enamored with the concept of becoming a niche celebrity, or a celebrity in a very small, specialized target market.

He’s spent much of the last decade studying what it takes to build a personality-powered business in the Ecommerce and information marketing spaces, and today he’s going to share what he’s learned about how personality sells a product.

To learn more, visit: http://honestecommerce.co

Resources:

• Learn more at kaidavis.com
• LinkedIn: linkedin.com/in/kaisdavis
• Twitter: @kaisdavis
• Read: “The Non-Technical Handbook for Shopify SEO”
• Visit simplr.ai/honest to start your free seven-day trial