Hotter Than Ever

Despite the fact that women make 85% of household buying decisions, the majority of women over 40 report feeling largely overlooked by the advertising industry. Even more striking, 82% of women in a recent survey felt cooler, stronger, and sexier than they ever expected at this age—so why aren’t advertisers targeting them? Enter Katie Keating, the founder and Co-Chief Creative Officer of Fancy LLC, a 100% women-owned advertising agency. Katie and Fancy’s mission is not only to create impactful work targeting women—especially those in midlife—but also to provide a work environment where women can thrive.

Join us for an enlightening and empowering conversation as Erin and Katie delve into reshaping how women are viewed and spoken to in the world of advertising, and embracing their power as consumers and entrepreneurs. We discuss:

1. How women are often relegated to female-centric products in advertising, like beauty and women’s health.
2. Katie’s founding of Fancy LLC to tackle the gender disparity in advertising and create an agency where women can balance their careers and personal lives.
3. Why traditional advertisers often ignore women over 40, despite their significant role in household purchasing.
4. Approaching “taboo” subjects in advertising to better connect with women over 40.
5. How social media platforms restrict advertisements related to women's health and sexual pleasure, perpetuating taboos.
6. How cultural resistance to discussing salaries and finances hinders women's economic empowerment.
7. Strategies for advertising to women about aging, cannabis, and mental health.
8. The positive impact and empowerment that occurs when women control financial resources.

OUR GUEST: Katie Keating is recognized as one of Adweek’s Creative 100, and a snappy, strategic, and seasoned Creative Director empowering brands to create meaningful, motivating connections with women—setting the stage for long-term brand loyalty and revenue growth. Katie co-founded Fancy in 2011 to change the way advertising works for women. Entrepreneurial in spirit and in practice and a hands-on leader who values collaboration with both clients and partner agencies, Katie’s is a contributor to Adweek, Ad Age, and Campaign. She loves a spontaneous dance party.

Want more Katie? Find her and Fancy LLC online at https://www.fancynyc.com. Follow her on:

1. Instagram: @fancynyc
2. X/Twitter: @katiekeating
3. LinkedIn: @katiekeating

Want more Hotter Than Ever? Subscribe to the Hotter Than Ever Substack to dive deeper.

Find episode transcripts at www.hotterthaneverpod.com

Follow us on:

1. Instagram: @hotterthaneverpod
2. TikTok: @hotterthaneverpod
3. Youtube: @hotterthaneverpod
4. Facebook: @hotterthaneverpod

We’d love to hear what you think about the show - tell us what stories are resonating with you by writing us a review on Apple Podcasts!

If you’re enjoying the show, consider supporting us! It’s as simple as buying us a coffee!

Want advice about some aspect of your life over 40? DM us on IG @hotterthaneverpod or text/leave a voicemail on the Hotter Than Ever Hottie Hotline at (323) 844-2303 and your question could end up on the show!

Mentioned in this episode:

Broad Collective

Learn more about Broad Collective and our membership network for midlife women entrepreneurs at broadcollective.com.

“Are you being compulsive and chasing that dopamine hit of likes and matches like you're one of Pavlov's dogs?”

Dating apps can be exhilarating, especially when exploring new connections for the first time after leaving a marriage. But what if swiping has left you with so many matches that managing them feels overwhelming? In this episode, Erin responds to a listener’s dilemma of balancing multiple matches, by offering practical advice on managing dating app usage, staying honest with matches, and not worrying about losing the "good ones" as the right connections will stick.

Join us as we discuss:

1. Limiting your time on dating apps to avoid feeling overwhelmed and compulsive.
2. Being upfront with your dates about seeing multiple people to manage expectations.
3. Prioritizing the matches you're most excited about to maintain balance in your schedule.
4. Taking breaks to maintain your well-being if dating becomes too stressful.
5. How the right connections will persist; those meant for you won't be scared away by honesty or a slow pace.
6. Staying present and enjoying the dating process without the pressure of immediate serious relationships.

Want advice about some aspect of your life over 40? DM us on IG @hotterthaneverpod or text/leave a voicemail on the Hotter Than Ever Hottie Hotline at (323) 844-2303 and your question could end up on the show!

Want more Hotter Than Ever? Find us online at www.hotterthaneverpod.com and sign up for our mailing list! Follow us on:

1. Instagram: @hotterthaneverpod
2. TikTok: @hotterthaneverpod
3. Youtube: @hotterthaneverpod
4. Facebook: @hotterthaneverpod

Follow Hotter Than Ever wherever you listen to podcasts - we’re on Apple Podcasts, Spotify, Stitcher, and more! That way you’ll never miss an episode.

We’d love to hear what you think about the show - it helps us know what stories are resonating with you. DM us on Instagram and write us a review!

Mentioned in this episode:

Broad Collective

Learn more about Broad Collective and our membership network for midlife women entrepreneurs at broadcollective.com.

For many women who’ve never had an orgasm, it’s easy to feel like there’s something wrong or that they’re broken, a sentiment shared by many of Dr. Kelly Casperson’s patients. However, as urologist and star podcaster Dr. Casperson explains in our latest episode, the issue isn’t with women—it’s our lack of good sex education. This lack hinders women’s ability to experience pleasure, which is why over 10% of women report never having had an orgasm. This issue is particularly pronounced in midlife, where menopause and societal stigmas leave many women feeling abandoned in their sexuality.

Join us as Erin and Dr. Casperson guide you through your own adult sex ed class, busting myths about female sexuality, diving into hormonal balance, discussing how to express your sexual needs, and showing you how to reclaim your sexual health and well-being at any age.

1. Debunking myths and misconceptions about female health, libido, and sexuality, which are often understudied and not discussed.
2. How tuning into your inner voice can lead to a more passionate, truthful life.
3. Unlocking the secrets of estrogen and testosterone for better sex and overall health.
4. The impact of unrealistic media portrayals of sex on women’s self-perception and satisfaction.
5. How open conversations about sex can boost pleasure, connection, and intimacy.
6. Why we need a sex education revolution to replace porn as a go-to resource, helping close the orgasm gap for mutual pleasure.
7. How sex toys can help you discover what you really want and what gives you pleasure.

Read the paper discussed in the episode The heteronormative theory of low sexual desire in women partnered with men.

OUR GUEST: Dr. Kelly Casperson is a certified urologist, surgeon entrepreneur, Tedx speaker, author, and top international podcaster with "You Are Not Broken." Her book, "You Are Not Broken: Stop "Should-ing" All Over Your Sex Life" is an Amazon best seller. She has a dynamic speaking presence and is proud to speak on female pelvic health, sexual wellness, and genitourinary symptoms of menopause to educate and empower individuals to take control of their bodies and health care options.

Want more Dr. Kelly Casperson? Find her online at https://kellycaspersonmd.com and listen to her You Are Not Broken podcast. Follow her on:

1. Instagram: @kellycaspersonmd
2. Facebook: @youarentbroken
3. YouTube: @kellycaspersonmd

Want more Hotter Than Ever? Subscribe to the Hotter Than Ever Substack to dive deeper.

Find episode transcripts at www.hotterthaneverpod.com

Follow us on:

1. Instagram: @hotterthaneverpod
2. TikTok: @hotterthaneverpod
3. Youtube: @hotterthaneverpod
4. Facebook: @hotterthaneverpod

We’d love to hear what you think about the show - tell us what stories are resonating with you by writing us a review on Apple Podcasts!

If you’re enjoying the show, consider supporting us! It’s as simple as buying us a coffee!

Want advice about some aspect of your life over 40? DM us on IG @hotterthaneverpod or text/leave a voicemail on the Hotter Than Ever Hottie Hotline at (323) 844-2303 and your question could end up on the show!

Mentioned in this episode:

Broad Collective

Learn more about Broad Collective and our membership network for midlife women entrepreneurs at broadcollective.com.

Getting your needs met is hot. What’s not hot is when your emotional or physical needs (or both!) are neglected. One listener is grappling with this issue, questioning whether to give a man a second chance after a real first date fail, especially as she navigates dating after a sexless marriage.

In this episode, Erin is drawing from her own experiences and shares the importance of prioritizing our own needs and self-worth in casual dating, and to avoid settling for less than you deserve. Join us as we discuss:

1. Prioritizing emotional care and connection in addition to physical intimacy
2. Trusting your instincts and prioritizing your well-being, particularly if an encounter leaves you feeling empty or degraded.
3. Communicating your needs and being prepared to move on if they're not met.
4. Recognizing your worth and refusing to accept poor treatment, even in casual relationships.

Want advice about some aspect of your life over 40? DM us on IG @hotterthaneverpod or text/leave a voicemail on the Hotter Than Ever Hottie Hotline at (323) 844-2303 and your question could end up on the show!

Want more Hotter Than Ever? Find us online at www.hotterthaneverpod.com and sign up for our mailing list! Follow us on:

1. Instagram: @hotterthaneverpod
2. TikTok: @hotterthaneverpod
3. Youtube: @hotterthaneverpod
4. Facebook: @hotterthaneverpod

Follow Hotter Than Ever wherever you listen to podcasts - we’re on Apple Podcasts, Spotify, Stitcher, and more! That way you’ll never miss an episode.

We’d love to hear what you think about the show - it helps us know what stories are resonating with you. DM us on Instagram and write us a review!

Mentioned in this episode:

Broad Collective

Learn more about Broad Collective and our membership network for midlife women entrepreneurs at broadcollective.com.

“It's only when we come into the body that we can start to see our thoughts.”

In the age of the internet and social media, we're constantly bombarded with pseudoscientific wellness trends that promise quick fixes for every aspect of our mental well-being. Beneath the noise, there exists a grounded, science-based, and holistic approach to wellness, exemplified by Victoria Albina. Victoria is a family nurse practitioner, breathwork meditation guide, life coach, and host of the "Feminist Wellness Podcast." Her mission is to empower women to become their own best healers, enabling them to break free from codependency, perfectionism, and people-pleasing, and to reclaim their joy. This is what being Hotter Than Ever is all about.

Join us for a fascinating conversation as Victoria guides us through the importance of getting deeper in touch with our bodies through feminist wellness, understanding the nervous system, and utilizing somatic practices. We discuss:

1. Intersectional feminism and the importance of considering the whole person to understand their unique experiences and needs in wellness
2. The connection between the nervous system and mental wellness, and how past traumas and emotional experiences affect current well-being.
3. How emotional outsourcing and feeling unsafe in our bodies can lead to chronic stress in women, making it difficult to unwind and relax
4. Practical somatic practices to calm the nervous system and how these differ from healing practices
5. Why self-love is so challenging to cultivate in a world driven by external approval, and how somatic practices can help foster it
6. How visualization can be used as a technique for healing, allowing us to alter our neural pathways

OUR GUEST: Victoria Albina (she/they) is a Certified Life Coach, UCSF-trained Family Nurse Practitioner and Breathwork Meditation Guide with a passion for helping women realize that they are their own best healers, so they can break free from codependency, perfectionism and people-pleasing and reclaim their joy. She is the host of the Feminist Wellness Podcast, holds a Masters degree in Public Health from Boston University School of Public Health and a BA in Latin American Studies from Oberlin College. Victoria has been working in health & wellness for over 20 years and lives on occupied Munsee Lenape territory in New York’s Hudson Valley.

Want more Victoria? Find her online at https://victoriaalbina.com/ and listen to her Feminist Wellness podcast. Follow her on:

1. Instagram: @victoriaalbinawellness
2. Facebook: @VictoriaAlbinaWellness
3. LinkedIn: @VictoriaAlbinaWellness

Want more Hotter Than Ever? Subscribe to the Hotter Than Ever Substack to dive deeper.

Find episode transcripts at www.hotterthaneverpod.com

Follow us on:

1. Instagram: @hotterthaneverpod
2. TikTok: @hotterthaneverpod
3. Youtube: @hotterthaneverpod
4. Facebook: @hotterthaneverpod

We’d love to hear what you think about the show - tell us what stories are resonating with you by writing us a review on Apple Podcasts!

If you’re enjoying the show, consider supporting us! It’s as simple as buying us a coffee!

Want advice about some aspect of your life over 40? DM us on IG @hotterthaneverpod or text/leave a voicemail on the Hotter Than Ever Hottie Hotline at (323) 844-2303 and your question could end up on the show!

Mentioned in this episode:

Broad Collective

Learn more about Broad Collective and our membership network for midlife women entrepreneurs at broadcollective.com.

Are you a natural flirt, or do you consider yourself clueless when it comes to flirting or recognizing when you’re being flirted with? Our host Erin has experienced the entire spectrum, from being oblivious to flirting—both as a single and married woman—to embracing it as a powerful form of self-expression and connection post-divorce. In this episode, Erin shares how flirting has transformed the little moments in her life, whether she’s at Trader Joe’s or the DMV, making her feel more alive, seen, and engaged with the world.

Join us for fun stories and advice on letting your own light shine through flirting, including:

1. Embracing flirting as a source of joy and self-expression
2. Projecting playful, open energy that invites connection and new interactions with others
3. How practicing flirtation actively defies the stereotype that women in their fifties are invisible
4. Making small efforts to let your sparkle show, engage with others, and soak in the fun and freedom that come with it

Want advice about some aspect of your life over 40? DM us on IG @hotterthaneverpod or text/leave a voicemail on the Hotter Than Ever Hottie Hotline at (323) 844-2303 and your question could end up on the show!

Want more Hotter Than Ever?

Subscribe to the Hotter Than Ever Substack to dive deeper.

Find episode transcripts at www.hotterthaneverpod.com

Follow us on:

1. Instagram: @hotterthaneverpod
2. TikTok: @hotterthaneverpod
3. Youtube: @hotterthaneverpod
4. Facebook: @hotterthaneverpod

We’d love to hear what you think about the show - tell us what stories are resonating with you by writing us a review on Apple Podcasts!

If you’re enjoying Hotter Than Ever, consider supporting us! It’s as simple as buying us a coffee!

Mentioned in this episode:

Broad Collective

Learn more about Broad Collective and our membership network for midlife women entrepreneurs at broadcollective.com.

Half of marriages these days end in divorce, but did you know that 73% of divorces are initiated by women? In today’s episode we’re joined by Paulette Rigo, a credentialed private mediator and certified divorce coach, whose mission is to help couples avoid court and navigate their divorces more amicably. Paulette endured a grueling divorce litigation process that spanned nearly 10 years. Now, she is determined to use the insights from her experience to ensure no one else gets trapped in a similar situation.

Join us as Erin and Paulette take an honest and hard look at the evolving landscape of marriage and divorce for women in midlife, offering a compassionate and comprehensive guide to navigating divorce. We discuss:

1. Why women are initiating the majority of divorces and no longer see marriage as a prerequisite.
2. Insights from Paulette’s personal journey from marrying young to enduring an extensive legal battle during her divorce.
3. The importance of mediation to resolve divorces more peacefully and cost-effectively, and why most divorces can be settled through alternative dispute resolution methods.
4. The 21 reasons couples divorce and how to determine whether divorce is right for you or if the issues you’re facing in your marriage are something you can work on.
5. How to avoid involving your children in marital conflicts and maintain a stable and loving environment through divorce.
6. The importance of understanding marriage laws in your state, as they significantly impact the divorce process.

OUR GUEST: Paulette Rigo is a Credentialed Mediator, Certified Divorce Coach, High Conflict Specialist, Trauma-Informed Recovery Coach, Career Transition Specialist, Book Writing Coach, Speaker, Host and Author. Her best selling release “Better Divorce Blueprint” the Book and Workbook, No Matter What card deck, Thriving in Chaos Project Podcast, All Things Divorce on Clubhouse, Best Life Ever Private Island Retreats and Better Divorce Academy are tools she created and utilizes to help her clients create an optimal divorce experience even with high-conflict personalities and build the new chapter they deserve and desire.

Want more Paulette? Find her online at https://betterdivorceacademy.com/ and listen to her Better Divorce podcast. Follow her on:

1. Instagram: @paulettegloriarigo
2. Facebook: @paulettegloriarigo

Want more Hotter Than Ever? Subscribe to the Hotter Than Ever Substack to dive deeper.

Find episode transcripts at www.hotterthaneverpod.com

Follow us on:

1. Instagram: @hotterthaneverpod
2. TikTok: @hotterthaneverpod
3. Youtube: @hotterthaneverpod
4. Facebook: @hotterthaneverpod

We’d love to hear what you think about the show - tell us what stories are resonating with you by writing us a review on Apple Podcasts!

If you’re enjoying the show, consider supporting us! It’s as simple as buying us a coffee!

Want advice about some aspect of your life over 40? DM us on IG @hotterthaneverpod or text/leave a voicemail on the Hotter Than Ever Hottie Hotline at (323) 844-2303 and your question could end up on the show!

Mentioned in this episode:

Broad Collective

Learn more about Broad Collective and our membership network for midlife women entrepreneurs at broadcollective.com.

“Thank God for representations of real sex on screen.”

A 40-year-old woman and an unbelievably hot 24-year-old man get together for an unexpected, steamy romance? Sign us up! It’s no wonder why everyone has been asking Erin what she thinks of the new movie “The Idea of You”, released earlier this year. In this episode, Erin breaks down the film and shares her thoughts on why this story, and the representation of romance between an older woman and a younger man, matters in today’s cultural landscape.

Join us as we explore the emotional truths the film reveals about love, vulnerability, and the enduring allure of a good love story. We discuss:

1. The importance of stories featuring older women finding love and happiness in our media
2. The realness and magic the film portrays of letting your heart lead you, despite its ‘Hollywood-ized’ nature.
3. Why romcoms and romance are still important in today’s culture–they remind us of what’s possible in our own lives

Want advice about some aspect of your life over 40? DM us on IG @hotterthaneverpod or text/leave a voicemail on the Hotter Than Ever Hottie Hotline at (323) 844-2303 and your question could end up on the show!

Want more Hotter Than Ever?

Subscribe to the Hotter Than Ever Substack to dive deeper.

Find episode transcripts at www.hotterthaneverpod.com

Follow us on:

1. Instagram: @hotterthaneverpod
2. TikTok: @hotterthaneverpod
3. Youtube: @hotterthaneverpod
4. Facebook: @hotterthaneverpod

We’d love to hear what you think about the show - tell us what stories are resonating with you by writing us a review on Apple Podcasts!

If you’re enjoying Hotter Than Ever, consider supporting us! It’s as simple as buying us a coffee!

Mentioned in this episode:

Broad Collective

Learn more about Broad Collective and our membership network for midlife women entrepreneurs at broadcollective.com.

It’s no secret that many women don’t enjoy having sex. But the problem isn’t the women: it’s the sex we’re shown in the media and porn, which is dominated by patriarchal ideas and largely ignores women's pleasure. Amidst this dearth of sexual satisfaction for women emerges Susan Bratton, an intimacy expert and advocate for lifelong intimacy and passion. Susan has helped countless clients and readers of all ages and across the gender spectrum transform sex into passion, proving that we can all embody being Hotter Than Ever.

In today’s episode, Susan shares her valuable insights on transforming sexual experiences, maintaining sexual health and enjoyment as we age, embracing authenticity in intimate relationships, and more. We discuss:

1. The importance of enjoying pleasure and sexuality throughout life and normalizing the sexuality of older women
2. Tips and techniques for transforming sex into heart-connected conscious lovemaking
3. Addressing cultural myths that prioritize male pleasure, and encouraging men to understand and fulfill their partner’s needs for a mutually satisfying experience
4. Practical advice on reversing sexual atrophy and maintaining sexual health and vitality into older age
5. How estrogen impacts body image and the need for more diverse and realistic representations of pleasure in media
6. The benefits of unconventional relationship structures and polyamory to fulfill different needs
7. How women and men can support each other in fulfilling our sexual desires

OUR GUEST: Susan Bratton, known as the "trusted intimacy wellness expert to millions,” is the co-founder and CEO of two companies in the intimate wellness space and an author and publisher of 44 books. She manufactures supplements and publishes online courses on lifelong relationship health. Her expertise includes ageless sexuality, sexual biohacking, libido supplementation, and sexual regenerative therapies. A sought-after speaker, Susan has appeared on numerous podcasts, radio shows, and TV segments worldwide, including CBS, The CW, and NBC.

Want more Susan? Find her and her work online at:

1. https://susanbratton.com/
2. The20, LLC
3. The Sexual Soulmate Pact
4. Relationship Magic

Follow her on:

1. Instagram: @susanbratton
2. LinkedIn: @susanbratton
3. YouTube: Susan Bratton - BetterLover

Want more Hotter Than Ever? Subscribe to the Hotter Than Ever Substack to dive deeper.

Find episode transcripts at www.hotterthaneverpod.com

Follow us on:

1. Instagram: @hotterthaneverpod
2. TikTok: @hotterthaneverpod
3. Youtube: @hotterthaneverpod
4. Facebook: @hotterthaneverpod

We’d love to hear what you think about the show - tell us what stories are resonating with you by writing us a review on Apple Podcasts!

If you’re enjoying the show, consider supporting us! It’s as simple as buying us a coffee!

Want advice about some aspect of your life over 40? DM us on IG @hotterthaneverpod or text/leave a voicemail on the Hotter Than Ever Hottie Hotline at (323) 844-2303 and your question could end up on the show!

Mentioned in this episode:

Broad Collective

Learn more about Broad Collective and our membership network for midlife women entrepreneurs at broadcollective.com.

“I am willing to take on the uncomfortable feelings that it takes to be vulnerable. Are you?”

When you’ve been raised as a fiercely independent Gen X-er and have been hurt by men in relationships (who hasn’t?), everything tells you not to be vulnerable. But in reflecting on her personal journey post-divorce, Erin shares how her efforts to become more emotionally open have transformed her relationships. In this episode, Erin is renewing her commitment to break free from old patterns and embrace vulnerability, even if it means facing discomfort and potential heartbreak.

Whether you’ve had your heart broken or have built up emotional defenses over the years, this episode is a reminder that vulnerability is not a weakness but a strength. Join us as we discuss:

1. The importance of being emotionally open and how it can deepen friendships and relationships
2. How being raised to be independent and past romantic betrayals shaped a reluctance to be vulnerable
3. The ways in which fear of vulnerability manifests and how to break these patterns through practice
4. Why taking risks with your heart is essential for growth and fulfillment

Want advice about some aspect of your life over 40? DM us on IG @hotterthaneverpod or text/leave a voicemail on the Hotter Than Ever Hottie Hotline at (323) 844-2303 and your question could end up on the show!

Want more Hotter Than Ever?

Subscribe to the Hotter Than Ever Substack to dive deeper.

Find episode transcripts at www.hotterthaneverpod.com

Follow us on:

1. Instagram: @hotterthaneverpod
2. TikTok: @hotterthaneverpod
3. Youtube: @hotterthaneverpod
4. Facebook: @hotterthaneverpod

We’d love to hear what you think about the show - tell us what stories are resonating with you by writing us a review on Apple Podcasts!

If you’re enjoying Hotter Than Ever, consider supporting us! It’s as simple as buying us a coffee!

Mentioned in this episode:

Broad Collective

Learn more about Broad Collective and our membership network for midlife women entrepreneurs at broadcollective.com.