QUESTION EVERYTHING

How 21Seeds Became the It-Girl Tequila—And Changed An Entire Industry: The 21Seeds Story (Kat Hantas + Sarika Singh)


Listen Later

Danielle sits down with the powerhouse women behind 21 Seeds Tequila—Kat Hantas, Sarika Singh, and Nicole Emanuel—to reveal how they built a $160+ million brand from their kitchen. This is also happens to be Danielle’s FAVORITE (infused) tequila! 

  • The journey from infusing tequila at home to becoming the No. 1 flavored tequila in the U.S.
  • Why traditional tequila marketing missed the mark for women—and how they flipped the script
  • The moment they knew 21 Seeds was bigger than just a fun side hustle
  • Behind-the-scenes of their first disastrous production run and how they turned failure into momentum
  • How they caught the attention of  Oprah, and the entire spirits industry.
  • What it was like to have celebrities like Jessica Alba and Katie Couric organically fall in love with their brand
  • How being outsiders in the spirits industry gave them an advantage over legacy brands
  • The strategy that helped them land on the shelves of Whole Foods, Target, Trader Joe’s, and major liquor stores nationwide
  • The lessons they learned from selling their brand to Diageo, the parent company of Casamigos and Don Julio
  • Why moms make the best entrepreneurs and how motherhood prepared them for building a business
  • The future of 21 Seeds and their advice for aspiring entrepreneurs who want to break into competitive industries

If you love entrepreneurship, tequila, brand-building, and female founders shaking up male-populated spaces, this episode is a must-listen. Find out how these women called the shots—and changed the industry.

Grab your limited edition Shot Callers card game here.

Follow 21SEEDS here

...more
View all episodesView all episodes
Download on the App Store

QUESTION EVERYTHINGBy PRETTYSMART

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

287 ratings


More shows like QUESTION EVERYTHING

View all
The School of Greatness by Lewis Howes

The School of Greatness

21,293 Listeners

The Chalene Show | Diet, Fitness & Life Balance by Chalene Johnson

The Chalene Show | Diet, Fitness & Life Balance

7,247 Listeners

The Rachel Hollis Podcast by Three Percent Chance

The Rachel Hollis Podcast

16,690 Listeners

The Dream Bigger Podcast by Siffat Haider

The Dream Bigger Podcast

597 Listeners

She's So Lucky by She's So Lucky

She's So Lucky

2,592 Listeners

On Purpose with Jay Shetty by iHeartPodcasts

On Purpose with Jay Shetty

27,096 Listeners

Creating Confidence with Heather Monahan by Heather Monahan | YAP Media

Creating Confidence with Heather Monahan

1,152 Listeners

Money Rehab with Nicole Lapin by Money News Network

Money Rehab with Nicole Lapin

1,733 Listeners

Dear Gabby by Gabby Bernstein

Dear Gabby

6,084 Listeners

Financial Feminist by Her First $100K | YAP Media

Financial Feminist

6,260 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,926 Listeners

Something More Human by Sam & Elliot

Something More Human

175 Listeners

The Jamie Kern Lima Show by Jamie Kern Lima

The Jamie Kern Lima Show

2,487 Listeners

The Hilary Silver Podcast by Hilary Silver

The Hilary Silver Podcast

236 Listeners

The Oprah Podcast by Harpo

The Oprah Podcast

1,409 Listeners