It's not the facts and the figures that captivate our attention, it’s the stories and the transformation! When marketing our business, we need to stop getting so caught up in the detail of our products and services and focus on how we help people.

 

Flourishing Entrepreneur Podcast

Aleya’s Website

Aleya’s Instagram

Freebies from Aleya

Donald Miller Story Brand

 

Transcript

Hello and welcome to this week's episode of the podcast. How are you doing? So this week I am interviewing the lovely Aleya Harris. It was funny cuz I brought her on to talk about the story brand because she basically trains in the, in the Story brand. If you don't know it, it's a book by Donald Miller. His name literally jumped out my head. I was about to say it, and I did some training on it with her and I did some training on it at my event in September.

Because it's a really powerful way of thinking about your customer and your product and what you offer and how you do it and that sort of thing. So if you haven't read Building a Story brand, then I would definitely check that out. But I bo on to talk about that. And then we ended up talking slightly different about that she basically uses something called bioenergetics. Energetics, I think that's what she said, to look at how to get clear on who you are and your brand and all sort of things. So we went down a bit of a rabbit hole there, but it was a really good conversation. But also this woman's voice, Oh my goodness. It is amazing.

So, you know, you might not wanna listen to this while driving or doing the machinery or whatever, you know, like they say with the meditation, just cause her voice is so amazing. So I'm sure you're gonna love this episode today, and I am not gonna waste any more of your time. I'm gonna hand you over to the amazing Aleya.

So I am so excited today to welcome to the podcast the amazing Aleya Harris. Aleya, how are you doing?

Aleya: I am doing great. Thanks so much for having me, Teresa. I've been looking forward to this conversation for what feels like forever.

Teresa: Honestly. I am very excited. We connected a while back. When I came on your podcast, I was, I was interviewed for yours and then you very kindly help me with some stuff to do, story brand, and then I'd got you booked in and I was waiting for this date to come. So I'm really excited not only because you're just amazing. And every conversation we've had has been phenomenal, but also your voice is like.

Aleya: Thank you. I have someone on my team that says, I just need you to record yourself seeing the ABCs so that I can just go off to Dreamland. I love it. Honestly, it's the best I have yet to do that for. I probably should.

Teresa: You should. You should. And and things like,

Aleya: You have an amazing voice too though.

Teresa: Well, thank you. But I think like things like meditations. Oh boy. I'd love to hear your voice do meditation.

Aleya: I do have, and that on the Flourishing Entrepreneur Podcast, my podcast, there are some meditation episodes.

Teresa: Oh, I'm gonna go and hunt them down straight up.

Aleya: Go and hunt them down.

Teresa: I love it. I love it. So we always start the podcast exactly the same way, which I'm sure must bore my audience, but we're gonna go with it anyway by introducing yourself and telling us how you got to do what you do.

Aleya: Absolutely. So, hello everybody. My name is Aleah Harris. I am the CEO and founder of Flourish Marketing. Flourish Marketing is a boutique marketing agency that focuses on messaging, strategy, and copywriting that helps our empire building clients become radically authentic. So we're a little bit different. We have a three part strategic approach. First, we help you get real by unearthing any of your energy blocks.

So you're already, you're probably like, wait, I thought you said you were a marketing company. We are , I promise. But we take a new approach to marketing. One that is very much into helping you develop your unique and theft proof story. And you can't do that if you don't know what it is. So we help you figure out what that is.

Then we use StoryBrand and intuitive guidance to help you translate that story into clear messaging so other people can understand what it is. And then we write copies so that that story goes everywhere. And eventually you hear your story coming back to you from your clients, from your audience, from your friends, and you cannot boost up your legend status.

But I've been a marketer for. I don't know, over a decade. And the fact that I can even sit here and say all of that, and it sounds like, Ooh, it's a package. Oh, she practiced that so years. Years, right to get here. It's, it's been through a journey of being laid off twice, being a private chef and traveling the world and being with stars of music and, and screen.

Being the head of marketing for a huge company, working at Google as a vendor partner and going through a pandemic where I decided to start a business that only cater to the wedding catering events industry. That I didn't know was gonna be a problem because I didn't know a pandemic was coming to resiliently standing here before you.

Teresa: I love that.

Aleya: Having to have unearthed what my radically authentic story was along the way and translated it.

Teresa: That is so good. What a journey like. And you know what I love? So obviously you come from marketing background. I come from marketing background. And I am learning to love the world of the Woo. Okay. I love all of it. I was messaging my group the other day going, It's a full moon. What are we doing? Like, give me all your best.

Aleya: Who's rituals and rituals happening, right? I don't wanna date the podcast, you know? But there is a full moon and every full moon is at a different signs, and you have different ritual. Yeah girl, I'm right there.

Teresa: Honestly, honestly. So I am loving all this personally. But, I love the fact that you bring the two parts together. How did that come about? Like was it always a thing or did you find one than the other? How did it work?

Aleya: Well, I've been a marketer from the beginning. I actually am one of those rare people who went to school. For marketing and I'm doing

Teresa: Me too. I knew we should estimate honestly. Yeah. I, I ha have a degree of marketing, which is so rare.

Aleya: Yeah, it's very rare. Most people are like, I have a degree in American literature. And it's like, that's actually would serve you quite well. But, so marketing's always been a thing. As I've grown, I realized that spirituality and energy work was also always a thing. I just didn't know it. I didn't know I was doing it, didn't know that people were coming to me for it. I would just be a really good friend that gave really good advice. And I just thought that, you know, I just was a good friend. I gave good advice. I didn't realize the, the, the power that I was kind of tapping into.

And then I went to a seminar called Insight Seminars and it changed my perspective on myself. There was a lot of crying, a lot of snot involved over several days. And I unearthed a part of me that I had not really been in touch with yet. It, you know, started clearing out some past trauma, clearing out a lot of insecurities, clearing out my limiting beliefs and my limiting character. And then I was like, Oh, I'm starting to actually meet myself for the first time and I went to three of these seminars and at one of them I met the most beautiful woman ever inside and out. Her name is Monica Lasky and she's my spiritual coach and friend and the god, one of the godmothers for my kid, like really close to this woman now. Right.

Teresa: Love it.

Aleya: And she helped me really pinpoint and identify what my spiritual gifting was, and I started working as a spiritual coach myself on the side, right? But I am not a side hustle kind of person. I'm like a, let's do it like, and go all in. Like, worry if I'm gonna do it, let's do it. So doing multiple things at once doesn't allow me to really live in my best purpose, in my best way. And she introduced me to this system called, uh, the Nest Health System.

It's a bioenergetic system that helps people. Yes, with the spiritual component, but it really looks at it through the realm of quantum physics and traditional Chinese medicine. And it took the things that I had developed, the, the, the spiritual tools I developed with inside of me and it popped it out in like a software readout that was color coded.

And I was like, This is amazing because this is, if I was gonna work with a business owner, they need to see things in more like black and white, hard, just x ma'am. So once I had that tool, I felt like I had an in. And so I started doing bioenergetic business coaching, combining the spiritual side and the energy side with the business side, and people started getting amazing results.

I had, you know, one person who was so blocked because of all whole bunch of things. We used the system, it kind of fast tracks a lot of that inner work by like spitting out like, Girl, this is what's wrong with you. Right in front of you so you can't ignore it. And she's hadn't created content in like six months for her business and content was how she generated most of her revenue.

And then within a week or two of us working together, she had created three months of content within like a couple of days because she felt unblock and open right. So once I started seeing that type of stuff, I was like, Oh, why am I, I might be onto something. And I started really promoting it and getting it out there.

And now we incorporate it into our retainer product and our strategy session. So when you come to us for marketing strategy, the very first thing you'll do is a bioenergetic business coaching scan, and then I'll review it with you during your strategy session. We use tools to unlock what's going on with you. And we incorporate that into your messaging because my goal is to help you get to the next level. And you can't do that if you keep running up against the same block that got you to this level, right? So a lot of the times it's around work. I work with a lot of women, a lot of the times it's wrong wariness, lack of forgiveness, usually lack of forgiveness of self, which people don't really think about. They're like, Oh, I didn't ever forgive my mom for, you know, not being there for being so hard on me. And it's like, that also needs to happen, but the real person need to forgive is yourself. And so we work through and I give them exercises because on a call, we're not gonna solve world world hunger here.

Right?

Teresa: No.

Aleya: I give them the exercises we work through getting. That unlocked, so then I can ask questions like, If you didn't feel unworthy, what would you price this at? Right, because for me, that was part of my journey. My unworthiness had me pricing a product that should have been probably like $10,000 and we charged 7,500 for it, at $600. Right? So if I am doing that same work for other people in a much shorter time frame without ayahuasca trips to the Amazon with tons of bug spray, and then we're using it to make them money most more immediately in their messaging. So I, put it all together because I saw that that was what was needed and it's even needed even more.

Now, if you think about like the Great Recession and Quiet quitting and the Great resignation and all of that, people are basically saying, I've had time at home over the pandemic to figure out who the heck I am and what I want, and this ain't it. And business owners are kind of in a tough spot because that they still aren that same realization.

But who do you quit from? You can't be like your, your friends who can put their nine to five and go find themselves into bet, right? You are your boss, so how do you. Either you do quit from yourself, you go get a job, you start another business, you whatever, or you make what you have now truly in alignment with who you are.

And that's what most of my clients are trying to do. Not only align with who they are, but with who their clients are now.

Teresa: I love all this stuff. Okay? So the world as we know, the magic, the world's magic. The universe is magic. Some people might call it serendipitous, but whatever you call it. So literally last week I was in Nashville at a healing retreat with the amazing Mary Hyatt, and the whole retreat was around being aligned and how do we know if we're aligned and the, we did the retreat, which was like Thursday to Sunday, and then I went back to hers and stayed with her until the tuesday morning, and then we flew over to LA. And on the Monday night, we got into a whole another coaching conversation around my business and suddenly it's like, it's kind of like what you're saying.

It was like this realization of, oh, hang on. None of this is quite adding up. Like, you know, you've got this thing over here and you love it, but the pricing isn't quite reflecting the service and the people you're attracting isn't the right thing. And suddenly it was like, oh man, this is, this is like not quite like we're very close, but it almost feels like you know, like on some movie when they're trying to get some treasure and they click one thing and suddenly everything goes...

Aleya: yep Yep Yep! And the door open. And then you see the golden figurine on the inside. You've been searching for this whole time.

Teresa: Yes, a hundred percent. And it feels like I am at the start of the journey to discover that. It feels like I am now just asking the questions and like, so I'm loving the sound of this bioenergetic business, business coaching scan. Like I'm now just asking the right questions. Now I'm trying to like piece it together with all the tools that I've got on all the things that I've been do. So even looking at things like the Enneagram and you know, I do things like, I've done money archetype stuff. So for instance, on with Denise Duffield Thomas, my money archetype is celebrity. Okay. So basically I like,

Aleya: I have to cries anybody does have to cry. Anyone that's listening. Shouldn't it ?

Teresa: No, honestly, like Denise, when I interviewed her, she said, Have you done a test? I was like, I think I have, but I can't remember, you're a celebrity. And I was like, okay, thanks. And I was, which is hilarious, but it's like, so I've got this and my values, one of my values in my business is about sort of, you know, the VIP experience, luxury. And then, and then for a while I had a $19 product and it's like soup's, luxury Teresa went to Dallas.

Honestly, like Woo. Spend that big money. Like, and even when it comes down to my one-to-one program and it comes down to other stuff and like having this conversation with, with someone like Mary, who's good someone like you who, can help you just kind of unpack this stuff. And it's not, like you said, when we're sat here as business centers, we can't go. Yeah, I'm just gonna close that all day and we'll just stop a, we'll just stop a read.

That's not gonna happen. And also, you know, you've got money coming through the door, you need that money coming through the door. But to sit and look at it and go. Actually is this right? Is this fitting with all these different parts inside me? Which, when you look at it, then go, yeah, that doesn't make sense. Like you know if that's understandable that no one bought that. When this is what I talk about and actually this is where I should target, and it's just, I flip and love it. I love that.

Aleya: It's interesting too. I love what you said about, it's not quite right, it's very close. So a lot of the times people get terrified to do this type of work because they're like, I'm gonna go to aleya. They get, they're always scared their session always and I'm like, I am don't think I'm scary. And they're like, It's not you. I'm scared of what I'm gonna unearth and you're gonna tell me I'm gonna like need to go out and join the circus. You're probably not that far away. Which is the actually the most infuriating place to be. It's like you're in this fog and you know that the door handle is somewhere right out of arm's reach like inches away from your fingertips and you just need to find it. But you've been in this fog for a long time, and our job is to clear the fog, my job, right? Because if you can just get your little hot little hands on that door handle.

You're already amazing. That's how you got here in the first place. I don't need to help you turn the door. You got, you got it. You got the keys, you got the whole key ring on your, it's just finding...