If a $90 billion diamond industry was built on emotion and marketing, why isn’t physical therapy doing the same with movement and health?

What if your physical therapy clinic treated patients like influencers—would your outcomes or your business grow faster?

How can physical therapy practices generate high-quality leads without relying on paid ads?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[01:57] The Golden Ticket Marketing Strategy

[04:22] Leveraging Social Media and Word of Mouth

[07:01] Executing the Golden Ticket Strategy

[12:12] Engaging with Potential Clients

[15:49] Leveraging AI for Marketing

[17:19] Creating Unique Content

[23:10] Partnering with Influencers

[23:30] Expanding the Golden Ticket Concept

[28:58] Understanding Avatars in Physical Therapy

[29:24] Leveraging Social Media for Organic Reach

[30:24] The Fractional Role Concept

[32:12] The Power of Emotional Marketing

[34:46] Creating a Diamond Belief for Your Practice

[36:50] Challenges in Healthcare Marketing

[37:45] The Role of Cultural Shifts in PT

[40:13] Ethical Marketing Strategies

[43:42] Emotional Engagement in Healthcare

[46:01] Selling Emotions, Not Just Treatments

[48:05] Focusing on a Smaller Audience

[50:27] The Role of Business Development

[54:52] The Risk of Violating Healthcare Laws

[56:18] Balancing Creativity and Compliance

[57:54] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

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