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Shownotes can be found at https://www.profitwithlaw.com/392.

In this episode of the Profit with Law podcast, Moshe Amsel interviews Tanner Jones, Vice President of Business Development for Consultwebs and host of the LAWsome Podcast. They discuss the future of marketing in the legal industry and how it relates to law firms. Moshe and Tanner dive into the concept of agile marketing and the importance of testing, measuring, and optimizing marketing efforts. They touch on the consumer journey and the importance of nurturing leads and staying top of mind with potential clients. To help listeners take action, Tanner provides an action plan that includes taking an inventory check, establishing key performance indicators, and aligning marketing strategies with goals.

Chapters:

00:00 Introduction

05:50 What is Agile Marketing? 

09:41 Understanding the Marketing Funnel 

12:11 How Much to Spend During Each Phase of the Marketing Funnel

14:44 Phases of Growth and Shifting Marketing Dollars 

19:24 How to Find the Right Marketing Solution 

26:40 The Consumer Journey 

37:58 3 Step Action Plan 

43:06 Overcoming Mindset Limitations 

Resources mentioned:

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