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This video explains how sellers should allocate ad budgets in 2025 across sponsored products, DSP, display, and other platforms. It highlights when to use ads for conversion versus brand awareness, the importance of keyword strategy, and why diversification into DTC, TikTok, and influencer content is more critical than ever.

Not sure if your ad spend is actually working? Book a call and get a strategy that stops wasting money: https://bit.ly/4jMZtxu

#AmazonAds #PPCStrategy #Ecommerce2025 #AmazonSellers #DTCgrowth

Watch these videos on YouTube:

Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw

Why Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw

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Timestamps
00:00 – Why Ad Budgets Are Scattered Across Platforms
00:12 – Ad Budget Split by Brand Size
00:42 – Market Share vs Customer Conversion Goals
01:18 – Dayparting and Customer Shopping Behavior
02:02 – Why Broad Match Is Underrated in 2025
02:39 – The Rule: Never Negate a Good Keyword
03:01 – Weekly Negations and Ad Software
03:27 – Why Advertising Should Be Outsourced
04:10 – Scaling Ad Budgets the Right Way
04:50 – Frequency of Ad Edits and Seasonal Updates
05:10 – Backup Ads and Catalog Data Like an Agency
06:04 – Expanding Beyond Amazon to DTC
06:54 – Growth from Google, Facebook, TikTok, and Websites
07:10 – Why DTC Lets You Own the Customer
07:42 – AI Ads Will Change Everything in 2025
08:17 – TikTok Growth and Challenges for Sellers
08:44 – The Rise of UGC and Influencer Advertising
09:19 – Why Most Brands Can’t Learn New Platforms Alone
09:53 – The Big Shift: Diversifying Off Amazon, Not Into Europe
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