In today's episode of Grow, Scale, Master, Kon Stathopoulos and Josh Phegan ask, "How are you going to win?" They illuminate the power of winning by design, creating customer experiences, deciding what to add or subtract, handling the moments that matter, and reducing customer friction.

They show why simplicity scales and illustrate why brand = customer experience = pricing power. Josh shares the idea of the right people on the bus, sitting in the right seats, and he reflects on the power of travel. Kon shares his view of making things simple.