In this episode, Michael and Brent Zahradnik of AMZ Pathfinder discussed their New Year's resolutions to become better Amazon PPC-ers in 2023. They discussed the importance of being a perpetual student in the field of Amazon advertising and the need to evaluate one's skills and knowledge gaps constantly. The hosts also reflected on the events of the past year and discussed their plans for the new year. They concluded by reminding listeners to be a perpetual student and never stop learning to become successful in Amazon advertising.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 New Year's Resolutions for Amazon PPC-ers

00:58 Intro

03:32 Reflecting on Amazon Marketing Resolutions

04:56 Analysis of Amazon PPC Performance and New Year's Resolutions for 2023

06:36 Analysis of Time-Over-Time Comparison for Core KPIs

09:09 Conversation on Prodigious Notetaking and Day Parting in Digital Advertising

10:57 Exploring Strategies for Leveraging Keywords

13:31 Analysis of Conversion Rate on Time of Day for Bidding Set Up

15:20 Strategies for Combining Amazon SEO and PPC for Improved Rankings

17:11 Strategies for Amazon Search Marketing

19:08 Strategies for Placement Bid Adjustments

20:35Refreshing Placement Settings and Networking

22:43 Exploring Dark Social and Refining Amazon Marketing Processes

25:12 Discussion on Market Share, Day Parting, and Budget Allocation

26:53 Exploring Amazon Marketing Solutions to Improve Performance

32:14 Utilizing Checklists and Amazon Marketing Cloud for PPC Management

34:35 Conversation on Amazon's Privacy Approach

35:51 Discussion on Data Analysis and Reporting for Businesses

37:38 Resolutions for Amazon PPC in 2023

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt

🦡 Resources & Links

-- Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: 

https://www.adbadger.com/amazon-ppc-checklist/

-- Should I Compare My Amazon PPC Performance Month After Month? [The PPC Den Podcast]

https://youtu.be/9rqsfVbp7wo

-- How Do I Evaluate Amazon Buyer's Activity After Black Friday-Cyber Monday? [The PPC Den Podcast]

https://youtu.be/85_CdENUspw

-- How Do We Calculate Amazon ACOS?

https://youtu.be/WFClNV1VqUs

-- How Do I Manage Amazon PPC to Make Quarter 4 Way Easier? [The PPC Den Podcast]

https://youtu.be/BejrjiJwu_M

-- Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? [The PPC Den Podcast]

https://youtu.be/5A7CL0dPzyw

-- 8 Solutions To Fix An Amazon Campaign With Too Many Keywords [The PPC Den Podcast]

https://youtu.be/79qXLyCpp3Y

🦡

Subscribe to our newsletter: https://www.adbadger.com/newsletter/

Look through all our show notes: https://www.adbadger.com/podcast

Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik (AMZ Pathfinder)

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Karolina Facchin

Podcast Coordinator: Myreen G. Sejalbo