As an Amazon seller, you know the importance of launching a successful PPC campaign to maximize your revenue potential. But what happens when the campaign isn't yielding the desired results? It may be time to consider restructuring your Amazon PPC campaign. 

The result is in! Today’s episode is part two of our case study on a bad campaign structure. 

Michael and Alfredo Roselli, an Ad Badger Campaign Manager, explore the various steps you should take to ensure your Amazon PPC campaigns are optimized for maximum success. 

We’ll see you in The PPC Den! 

🦡 Highlights

00:56 Intro 

02:09 Previous episode discussed 

03:19 Issue #1: Keyword dumping 

06:15 Issue #2: Product-based variations 

08:18 Michael’s advice on campaign structure 

09:07 What happened after a month of restructuring? 

11:29 Campaign structure: scaling activity 

12:44 Campaign budget limitation 

14:51 What were Alfredo’s strategies for fixing this mess? 

18:18 How did we get more revenue? 

21:54 Run-down of Alfredo’s strategies 

25:20 Outro 

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt 

🦡 Resources & Links 

Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ 

Case Study: How Do I Fix A Bad Amazon Campaign Structure? [The PPC Den Podcast] https://youtu.be/69VcVk77Fyw 

How Do I Optimize My Amazon Campaign Structure? [The PPC Den Podcast] https://youtu.be/2wMnLvVReAw 

Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? [The PPC Den Podcast] https://youtu.be/5A7CL0dPzyw 

When to Pause an Amazon Advertising Campaign [PPC Den Podcast 131] https://youtu.be/aS6DzXAuKVc 

Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast] https://youtu.be/p98Kqe2eM5U 

Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast] https://youtu.be/p98Kqe2eM5U 

🦡 

Subscribe to our newsletter: https://www.adbadger.com/newsletter/ 

Look through all our show notes: https://www.adbadger.com/podcast

Host and Executive Producer: Michael Erickson Facchin 

Guest Co-Host: Alfredo Roselli, Ad Badger Campaign Manager

Senior Producer: Nancy Lili Gonzalez 

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Karolina Facchin 

Podcast Coordinator: Myreen Garcia Sejalbo