Today’s episode is part two of our experiment on a client’s low BSR. 

Michael and Ad Badger Account Manager, Michael Tejeda, got an in-depth look at the techniques and strategies used to recover from a low BSR. They will also show us the exact steps to take in order to improve our Amazon rankings, including optimizing listings, increasing reviews, and improving customer service. They will also discuss some of the common mistakes sellers make when trying to improve their BSR so that we can avoid them in the future. 

We’ll see you in The PPC Den! 

🦡 Highlights

01:28 Intro 02:39 Analyzing Amazon PPC Performance: Interpreting Results and Best Practices 

04:08 PPC Strategy for Q4 and Q1 of 2023 

05:46 Analysis of Sales Performance for Multi-Product Listing on Amazon 

08:03 Analysis of PPC Performance Impacted by Stock Availability 

09:43 Analysis of Retooling an Amazon FBA Product Launch Strategy 

11:29 The Impact of Price Sensitivity on Amazon PPC Rankings 

14:35 Exploring the Differentiation of Luxury Products in the Marketplace 

15:58 Analysis of Year-Over-Year Performance Increase for PPC Strategy 

18:22 Successful PPC Management: A Conversation with Michael Tejeda. 

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt 

🦡 Resources & Links 

Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ 

Boost Amazon Organic Ranking - Run Google Ads to Your Amazon Listing [Ad Badger X Search Scientists] https://youtu.be/bjysZ0J6rkU 

5 Important Factors That Influence Amazon Ranking [PPC Den Podcast #136] https://youtu.be/EfXBqz0hfAo 

How do I Improve Amazon Total ACOS Fast? Boost Organic Ranking [The PPC Den Podcast] https://youtu.be/M07pepUyXWc 

How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? [The PPC Den Podcast] https://youtu.be/n2wY3FqzsN0 

What Do I Do When My Amazon PPC Has Hit The Point of Diminishing Returns? [The PPC Den Podcast] https://youtu.be/x8wwrDlEHCU 

10 Real Amazon Advertising Horror Stories & How to Survive [The PPC Den Podcast] https://youtu.be/Bx0-meg1uZ4 

Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast] https://youtu.be/p98Kqe2eM5U 

How One Keyword Can Apply to Multiple Products [PPC Den Podcast 94] https://youtu.be/sXEHl2yzdSE 

Amazon Key Metrics: What Do I Track & How Do I Influence It? [The PPC Den Podcast] https://youtu.be/G-Ncm6qFtk8 

Should You Use Amazon Ad's New Budget Rules? [PPC Den Podcast 148] https://youtu.be/n0HuUe3bQU8 

🦡 

Subscribe to our newsletter: https://www.adbadger.com/newsletter/ 

Look through all our show notes: https://www.adbadger.com/podcast

Host and Executive Producer: Michael Erickson Facchin 

Guest Co-Host: Michael Tejeda, Ad Badger Account Manager 

Senior Producer: Nancy Lili Gonzalez 

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Karolina Facchin 

Podcast Coordinator: Myreen Garcia Sejalbo