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How Everyday PR Pros are Using AI to Shave Hours Off Their Workflows
Double the output – but lose the human touch?
From automating media monitoring and sentiment analysis to optimizing content and reshaping billing practices. AI tools are revolutionizing the PR landscape. But while AI can handle many tasks efficiently, there are critical areas where human creativity and emotional intelligence remain irreplaceable.
It’s not all rosy predictions for AI and PR – there are very real challenges of AI adoption and the surprising inertia many in the field are experiencing.
Listen For
3:36 An example of AI Adoption Dramatically Increasing Productivity
7:44 Why PR and Marketing Pros Will Need to Shift to Value-Based Billing
15:29 AI Excels at Certain PR Tasks
21:55 Authenticity Will Stand Out in an AI-Saturated World
Guest: Michael Smart
Subscribe to Michael's popular weekly newsletter on PR and AI tips
Rate this podcast with just one click
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
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View all episodes
By Stories and Strategies
5
1313 ratings
Double the output – but lose the human touch?
From automating media monitoring and sentiment analysis to optimizing content and reshaping billing practices. AI tools are revolutionizing the PR landscape. But while AI can handle many tasks efficiently, there are critical areas where human creativity and emotional intelligence remain irreplaceable.
It’s not all rosy predictions for AI and PR – there are very real challenges of AI adoption and the surprising inertia many in the field are experiencing.
Listen For
3:36 An example of AI Adoption Dramatically Increasing Productivity
7:44 Why PR and Marketing Pros Will Need to Shift to Value-Based Billing
15:29 AI Excels at Certain PR Tasks
21:55 Authenticity Will Stand Out in an AI-Saturated World
Guest: Michael Smart
Subscribe to Michael's popular weekly newsletter on PR and AI tips
Rate this podcast with just one click
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Apply to be a guest on the podcast
Connect with us
LinkedIn | X | Instagram | You Tube | Facebook | Threads
Request a transcript of this episode
Support the show
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