In this episode, I reveal a powerful and refreshingly different approach to launching: paid workshops that deliver massive value and real results. I shared how this strategy helped me to achieve a 25% conversion rate, outperforming many traditional launch methods.

Rather than running standard webinars or free masterclasses, I focused on creating a high-impact, paid experience that dives deep into a specific piece of a larger offer. This not only attracts more committed attendees but also lays the groundwork for better engagement and sales.

If you're a course creator, membership site owner, or coach, this episode is packed with actionable insights to help you create a more authentic, profitable, and connection-driven launch strategy.

 

Charging for your workshop (even a small amount) helps filter for serious, engaged participants—resulting in higher-quality leads and better conversion rates than free webinars or masterclasses.

By focusing your workshop on one specific, valuable topic, you can go deep and deliver real results. This builds trust and positions your offer as the natural next step, making selling feel seamless and aligned.

Theresa emphasizes that a successful launch should feel like a guided journey for your audience. Strong community support, intentional content, and a structured experience all work together to increase connection—and conversions.

 

If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.

 

Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook

 

Transcript

Today I'm gonna share with you an amazing strategy that I have used to launch my big grow launch sale program. That has converted at 25%. And this strategy is something that I love doing. It feels super easy and it doesn't feel sleazy or salesy, and I think it's something that you can use in your business too.

Welcome to the Your Dream Business Podcast. I'm your host, Heath wearing. An international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are in.

In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated. And are gonna stop you from getting in [00:01:00] your own way. So if you're a course creator, membership owner, or coach, you're in the right place.

Let's get started.

Hello and welcome back to another episode of the Your Dream Business Podcast. As always, I'm your host, Teresa Heath Wareing. In today's episode, I'm gonna talk you through one of the launch methods that I've been using this year. Now, this is a little bit different to what I normally do, but it's working really, really well.

And actually the last time I used it, and I've used it three times this year. It converted at 25%. Now, if you followed me for a while, if you know me, if you've seen my content, you know that on average a conversion from your launch list. So let's just go back. I feel like I'm rushing into things. So if you don't know, you have your email list.

And then when you promote a launch, you have a launch list. So the people who. Are on your emails that sign up to take part in the launch. And normally from your launch list, you can expect between one and [00:02:00] 8% and that's on average what you will get to buy one to 8%. And this launch method that I used converted for me at 25%, which is awesome.

And not only is it awesome, but it actually feels really good. It feels really nice. It feels like a very easy way to connect with my audience, to connect with my customers, and then to give them an offer in a really lovely, non-salesy, non sleazy way that they then make a decision whether they want or not.

So let me kind of take you back and talk about what we are doing in terms of this launch method. When I talk about launching, we talk about launch experiences, and it's really important as a online business owner, so someone who has a course, a membership, or a group program that you create some kind of experience around the launch that you're doing.

So ordinarily these are webinars or masterclasses, same thing, just [00:03:00] different names. These are things like boot camps and challenges. And also I teach on a method called the Open House, which you have a membership is a really, really cool method. In fact, I think I've probably done an episode about it.

So if I had, I'll link it in the show. So we have these different ways of launching, and I've done a new way, and it's not new to me. Lots of people have done it before. It just seems to be working really well for me. So this way is about doing workshops. So your first question might be, well, what's the difference between a workshop and a webinar slash masterclass?

Normally with a webinar or masterclass, you are teaching them something for an hour. You, there's the whole thing around. You teach them the what and the why and not the how. The how is the thing that you are selling. So let me explain that a little bit deeper. So you're teaching them, let's say I'm going to be teaching you how to do an open house.

So I am in, if I was doing a webinar about how to do an open house train, this all sounds a little bit better. [00:04:00] 'cause obviously I teach launching. If I was doing a webinar about how to do an open house, I would teach you what an open house is. I would then teach you why you need an open house. But I wouldn't necessarily go heavily into the how to do an open house.

Okay. That's what you tend to do in a webinar and a master class. You give them the what and the why and a little bit of the how, like a tiny, tiny bit, and then your main program is the how. With a workshop, it's different. And with a workshop, what you are doing is you are going deep, but you are going deep on one aspect of the whole thing that you teach.

So obviously, I'm gonna give you examples of my stuff because this is what I've done. I have Grow Launch Sale, which is a big program, and in this program we go through how to grow your audience, and I go into what makes a good lead magnet, how to make a lead magnet, how to get in front of other people's audiences.

And lots of other things in that growth section, in the launch section, I [00:05:00] take you through every way that you can launch. So I talk you through how to do webinars. I tell you how to do challenges and boot camps. I tell you how to do open houses. I tell you how to get people to turn up to your launches. I talk about launch numbers, I talk about launch debriefs, and then in the sale part on the sell bit, I do the, the kind of, you know, how you do a sales page and what you put in sales emails and how to sell.

Now that is a big program and it comes as support and it's, it's a big program. So instead of trying to do, and, and again, a webinar would kind of be over the top, right? It wouldn't deep dive into any one of those things. It would be generally about how to launch or generally about online businesses.

Whereas when I do a workshop, I take one aspect and I go deep on that aspect. So the ones that I've done so far, I did list building, but unfortunately for me, it wasn't specific enough to my audience. So I ended up having people on who wouldn't be right for my program. So that was a really interesting test for [00:06:00] me.

The next one I did, and I've done a couple of times now, is on how to actually do a webinar, IE when you get on the webinar, when you are literally on screen. What do you do? What do you say? What order did you put it in? And then the, the third one I've done is on how to do an open house. So let me talk to you about the webinar one.

And, and like I said, this, this feels hard for me to keep up, let alone if you're watching this or listening to this. So for me. When I'm doing a, a webinar one, like I said, my workshop is I am teaching you exactly what to do on the webinar. And the thing that I love about this method so much is that I get to give, now one of my biggest problems with anything that I do is I'm an over giver.

Like I can't help but want to share all the things and sometimes. As business owners, we have to be careful about that because actually that can be, that can stop people buying because you give them so much and then they go, well, I don't need to [00:07:00] buy. So that bit is is really difficult for me. What I'm able to do with the workshop is one, sorry, I should have said this.

It's a paid workshop. It's a low cost paid thing, so normally my workshops are around 49 pounds or dollars, and that's kind of where they would stay. They get to work with me for a set amount of time. So I've tested various things and the thing that's working really well for me is to do. Four sessions.

And again, it depends on how much you're teaching, what the transformation is, what the outcome is. But I tend to do four sessions and I tend to do them over two weeks because the thing with the workshop that I'm doing is I'm giving them homework. I'm giving them something that they need to do in order to actually, you know, have the transformation.

So normally week one it would be on the Wednesday and Thursday, and then week two it'd be on the Tuesday and Wednesday. They have four sessions. I also throw in a bit of mindset. I'm a certified coach. It's in with what I do, so that makes sense to [00:08:00] me. If you are not a certified coach, if that's not what you do, don't throw it in.

But I'll throw in like two mindset sessions as well. So they get ultimately six sessions with me, too many mindset and the the other four are one hour sessions. And what I do in those sessions is I teach them everything. So I literally go deep, right? I don't hold anything back. I walk them through, slide by slide.

I give them the slide template. I give them swipe files on how to get people to show up live or turn up live. I can't remember what I give them now. I give them those things. I don't hold back. I give them an amazing service. I give them such a good product, and I 100% deliver on the transformation of I will teach you how to do a webinar while you're on the webinar.

The the beauty of this is I'm showing up, delivering and it feels so good. I love that stuff, like get me on training, get me on [00:09:00] coaching calls. I could just do that all day every day, so it really fits in with me and what I love doing. The next thing is it gives them a really good idea of what it's like to work with me and what I'm like, so when they see the level of detail in which I deliver this one particular subject, they get an impression of, oh, okay, this is what she's like, what I'm like to answer questions, what I'm like when I'm doing coaching, like they really get an understanding of who I am, what my program's like.

The other thing that's really key about this is the reason it's chargeable is because I want them to show up. I want them to be invested, and if it's not chargeable, they're not gonna do that, or not as much. So the chargeable bit is important. So I'm only getting people who really want to know and understand how to do, let's use the webinar example, how to do webinars, which is perfect 'cause they are my customers.

I am getting them to spend some [00:10:00] money. So they're invested, so they're showing up. The fact that they're showing up means that they're doing the work, and it means that they're going to get the transformation, which means they're going to have a much better experience. And it also means that they get to ask me questions about their business and a much more tailored approach.

And then at the end of the workshop, they come away with the transformation. So it's not, nothing's held back, nothing is not given to them, but it's on one specific part going deep, on one part of a much, much bigger program. So what happens is. I feel like I have almost been selling the entire workshop.

Now, I'm not selling the entire workshop. I'm not actively selling, but by me showing up and teaching and helping and supporting, I am kind of selling because they're getting to see how I am and what I'm like. So that's the one kind of cool bit when I actually then get to the sales bit. Now, what's super fascinating with me and what I do is it's all very meta, right?

[00:11:00] And I am so honest about this. I will say to them. The last session that I teach in this math, in this workshop is how to sell on the webinar. And I say to them, okay, you are literally going to see me do this now as I move into selling Grow, launch, sell to you. And again, I say it right from the beginning, I say from Workshop one.

Like, you are going to have a great experience. You are gonna get everything you want, but I am gonna make an offer. And because of that, I want you to look at how I'm showing up through the workshop, what I'm saying, how I'm. Like subtly telling you about Grow Launch Sell. So for me it's really interesting because like, like I said, I teach this stuff, so that's tricky that, so I have to be so open and honest about it and I would only ever be so open and honest.

But when we get to the last session now, inevitably the last session is the best session. That is the case with everything. If you're doing a challenge or a bootcamp, the last session where you sell actively, like I said, you've been kind of selling. I can't think of the word. It's not actively, but you've kind of [00:12:00] been hinting at the selling going through.

But in the last one is literally when you ask people to buy, that's the session that I make sure is the best. Now, normally it's where you tie everything together, or for me, because of how I broke down, I think it's where I tell people how to sell on a webinar. So it's a really good session. So. On that session, I then move in to a sales pitch, if you like.

It's kind of the same kind of pitch as I would use if I was doing a webinar, but it feels so easy and it feels so simple because I basically say to them, you've been hanging out with me for the past few days. This is what the program covers. This is what it costs. This is what I'm like, if you want this, if this is going to be helpful to you.

Then Perfect. And the other good thing about going deep on one aspect is it's like, okay, you know what? It's taken to understand how to do this one bit. There is so much more to it. Like showing up and doing the [00:13:00] actual webinar is one thing. Getting people to turn up, getting people to join, getting people to sign up, getting people to buy what the sales page looks like.

What are the emails that you're sending? Is your list even big enough? There is so much more to it than just that bit, and they're able to see that. They're able to see, okay, we've done a lot of work. I've shown you this thing, but there's so much more, and if you want help with the rest of it. Then great.

Now, if they don't, and if all they wanted was how to do the webinar, when they turn up live, perfect, brilliant. They've got it. They walk away happy. They don't feel like they've been mis-sold, they don't feel like it was a, you know, bait and switch type situation. I have fully delivered on the thing.

However, I have made an offer at the end. Now, a couple of kind of key points in this, and I'm, I, I'm gonna write this up as a proper strategy. Two, put into Grow, Launch, Sell, funnily enough, but couple of key points. One, like I said, I charged for it. I think that's really important. Two, I have a community with it.[00:14:00]

I trialed it without a community, didn't work, was so, was not as successful. I didn't feel that I was giving as much now. I just used Telegram as a community. Because I am not big on Facebook, I really don't like it. Personal preference, so wherever you want your community. But I would definitely have a community and I would definitely be interacting, answering questions, getting them to post their homework in that community.

That worked really well. Then the next thing that worked really well is I gave them a deadline in which to watch the replays. So because this is so cheap. I couldn't, and I did the first time and I've since changed my mind. 'cause again, what's so good about when we rinse and repeat things, we work out what works.

We work out what's good, what's not good. So the second time, I didn't give them the, I didn't give them the replays forever. So basically they had a number of days in which to watch the replays. Again, the reason that works is because those people are like, oh, I'll get round to it. They have no choice. They have to make time for it.

[00:15:00] So I took the replays down before they finished. The other couple of things that worked really well for me is I actually did a order bump on it and I had like 47% of the people buy the order bump, and it was actually a swipe file of emails. I can't remember which ones they were, but it was. Some really good emails that would support this whole thing really well.

So that was a really good intake of that, or a good conversion number. And then, like I said, when I came to the selling bit, it didn't feel horrible. What I could do as well is I kept the window short, so I think it was like a five day window to buy. I posted in the community and then when the doors closed, I closed the community.

Like I said, for me this was such an awesome way to sell because. When I was showing up doing something I love, I was delivering and giving someone exactly the transformation that they were asking for, but it was on one particular aspect of my entire program, and I could really easily [00:16:00] show them this is the level of detail and the level of care that you get when...