What would I do if I woke up tomorrow with zero clients, zero leads, and had to start my business from scratch? (Other than cry, obviously.) That’s what we’re covering in this episode — exactly how I’d market my brand if I had to do it all over again. So grab a notebook, because I’m laying out the full game plan!

Spoiler: I wouldn’t start with social media. (I know, don’t come for me!) Instead, I’d focus on building a foundation first, so that all my future marketing efforts actually have something solid to stand on. If you’re curious what that looks like, you have to start listening!

TOPICS & TANGENTS

— The exact eight steps I’d follow to grow my business from scratch

— Why your website should come before **social media

— The power of SEO, blogging, and Pinterest for long-term growth

— How my mom risked blindness to read my Apple podcast reviews

— That time I impulsively built my first website on GoDaddy (and immediately regretted it)

— The one quote from this episode that should be tattooed on your forehead

POINT OF THE STORY

Focus on growing your foundation before growing your following.

GIVEAWAY

Tag @btlcopy in your stories for a chance to win your next bean water on me! Bonus entries if you rate the podcast on Spotify or rate and leave me a review in Apple podcasts. And remember, if you're the first to DM me how many times I said the F-word in this episode, you win a special prize!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course,Site Series Sprint.

— Join thePoint of the Story community onSlack.

— Leave feedback or episode requests in ourSuggestions Box.

— To stay up to date with all things Point of the Story, follow onInstagram andSubstack.

— Follow me onInstagram,Threads, andSubstack.

— Subscribe to my newslettersTuesday Table of Contents for one marketing tip, once a week andMillionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my websitebetweenthelinescopy.com.

OTHER LINKS

— TheCape Cod Beach Chair I was talking about

— Blog post:“How I’d Market My Business From Scratch If I Had To Start All Over”

— Target Audience and Offer Development Workbooks

— Newsletter about my target audience development workbook:“TOC #215: Only dumbasses assume”

— Blog post:“Showit vs Squarespace: Which Should You Choose in 2024?”

— Sarah Kleist- the BEST website designer

—Showit

—Ubersuggest

—Semrush

—Sarah Burk- Pinterest marketing QUEEN

—Flodesk (code: “BTLCOPY” for 50% off your first year)

—Waitlist for email marketing workshop

—BTL's 28-Day February Sales Challenge

— Private podcast episode:“People will do ANYTHING to sell their offer except TALK about their offer…”

This episode was edited byAdrienne Cruz.

TIMESTAMPS

00:00 Intro + Time Travel

07:42 Understand My Target Audience

12:51 Buy My Website Domain and Choose My Website Builder

15:08 Start With a Website, Not Social Media

17:53 Do Keyword Research and Write Website Copy

20:03 Choose My Website Design Option

22:06 Blog Up a Storm

25:17 Take Advantage of Pinterest Marketing

26:35 Set Up My Email Marketing

29:51 Point of the Story

33:04 Bloopers