In order to run a law firm successfully, you need clients and one of the most effective ways to get clients is through referrals, but what’s the best way to get referrals? In this episode of The Un-Billable Hour, host Christopher Anderson and guest Vikram Rajan, co-founder of PhoneBlogger.net, lay out the four Cs of referability, which are:

• Credibility
• Customer service
• Content
• Connections

They also discuss testimonials, how to get them, and their key benefits in legal marketing.

Vikram Rajan is a co-founder of PhoneBlogger.net. He started Practice Marketing Advisors and its blog because he realized attorneys, CPAs, and related professionals required specialized marketing help.

Special thanks to our sponsor, Answer1 and Solo Practice University.