It's time for another behind-the-scenes income breakdown! In this ultra-transparent episode, Liz Wilcox — the Fresh Princess of Email Marketing — pulls back the curtain on her March 2025 revenue. From her Annual Pass launch to affiliate income and a few surprise lessons about taxes, Liz shares the real numbers, wins, and takeaways from a $87K month — no fluff, no filters.

Episode Highlights

• Liz's goal for March 2025: $100,000 — inspired by previous launches and steady growth since 2023.

• The actual total: $87,617, or 87.6% of her goal.

• Why she's more proud of the how than the how much — she hit that number without burning out or losing sleep.

• Revenue breakdown

• Refunds and failed payments:

• What she's doing with the money:

• A heartfelt reflection on gratitude and perspective:

• Final thought: Success means more than just numbers — it's about sustainability, peace, and being proud of your process.

Key Takeaways

• Revenue ≠ success: Hitting big numbers means little if it costs your health or sanity.

• Track your data: Know your conversion rates, refund percentages, and recurring income.

• Simplicity scales: Repeatable, low-ticket offers (like the Annual Pass) create stability.

• Plan for taxes: Don't skip quarterly payments — future you will thank you.

• Gratitude is grounding: Remember how far you've come, even when goals aren't fully met.

Links and Resources

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM