We explore how physical therapists and healthcare professionals can leverage content creation to boost their brands and scale their impact. 

Key Highlights:

00:01:45 - Why physical therapists should start documenting, not creating, their daily practice.

00:16:32 - Breaking down revenue streams of top YouTubers and how PTs can replicate these models.

00:30:24 - Real talk on the ATI stock price, SPACs, and what it reveals about the physical therapy industry.

00:40:15 - Connecting patient care to content creation and building authentic, engaging online communities.

00:50:05 - The power of building relationships with your audience — personal touches, loyalty, and referrals.

00:01:45 - Documenting Daily Practice for Content

00:16:32 - Revenue Models from Successful YouTubers

00:30:24 - The ATI Stock Story and Lessons for PTs

00:40:15 - Creating Authentic Connections with Content

00:50:05 - Customer Loyalty & Turning Patients into Content

We break down real-life strategies used by successful YouTubers and apply those insights to physical therapy, highlighting how capturing everyday moments can translate into exponential growth. Dive into industry analysis of public PT companies like ATI and learn the power of turning routine treatment sessions into engaging, high-converting content.