
Sign up to save your podcasts
Or


Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com.
Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis.
What does it take to build a brand that stands out in the wholesale space? In this episode, Robin Kramer of Red Boot Consulting shares how she went from retail beginnings to helping product-based businesses grow with clarity, confidence, and heart. She opens up about honoring your unique skillset, making the most of trade shows, and why nurturing relationships is the key to long-term success.
If you're an indie brand, retailer, or creative entrepreneur looking to level up your wholesale game, Robin brings the wisdom you need.
[3:02] Robin’s start in retail
[4:32] Building Red Boots from scratch
[5:55] Why empowering brands matters
[7:40] Honoring your skillset in business
[10:17] Must-know strategies for product-based brands
[12:49] How to get the best ROI at trade shows
[19:25] Common wholesale mistakes retailers make
[25:38] The power of diversifying your revenue streams
Join the Rooted in Retail Facebook Group to continue the conversation
Join our newsletter for all the latest marketing news for retailers
Show off your super fandom by getting your Rooted in Retail Merch!
Go to http://indera.co/prompt to access the prompt
By Crystal Vilkaitis5
6464 ratings
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com.
Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis.
What does it take to build a brand that stands out in the wholesale space? In this episode, Robin Kramer of Red Boot Consulting shares how she went from retail beginnings to helping product-based businesses grow with clarity, confidence, and heart. She opens up about honoring your unique skillset, making the most of trade shows, and why nurturing relationships is the key to long-term success.
If you're an indie brand, retailer, or creative entrepreneur looking to level up your wholesale game, Robin brings the wisdom you need.
[3:02] Robin’s start in retail
[4:32] Building Red Boots from scratch
[5:55] Why empowering brands matters
[7:40] Honoring your skillset in business
[10:17] Must-know strategies for product-based brands
[12:49] How to get the best ROI at trade shows
[19:25] Common wholesale mistakes retailers make
[25:38] The power of diversifying your revenue streams
Join the Rooted in Retail Facebook Group to continue the conversation
Join our newsletter for all the latest marketing news for retailers
Show off your super fandom by getting your Rooted in Retail Merch!
Go to http://indera.co/prompt to access the prompt

2,772 Listeners

2,621 Listeners

4,583 Listeners

513 Listeners

12,077 Listeners

309 Listeners

1,634 Listeners

1,906 Listeners

864 Listeners

889 Listeners

2,014 Listeners

2,604 Listeners

134 Listeners

45 Listeners

153 Listeners