Seoul Tonic founder Sophie Hood is on the Female Founder World podcast with Jasmine Garnsworthy. Sophie was working full time, and on her business on evenings and weekends, when she got the opportunity to join Gordon Ramsay’s Food Stars TV show. She left her job, won the show, and used the cash prize to bootstrap her business.

Now, Seoul Tonic, her wellness beverage company, is distributed globally and Sophie is just getting started. 

In this interview Sophie dives into the economics of bootstrapping a rapidly growing business (she’s still not paying herself), how she’s getting noticed by massive retailers, and the social media shifts Seoul Tonic has made to grow massively. 

LINKS

• ​Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: ⁠https://www.vistaprint.com⁠
• ​ Get the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠
• ​Become a Business Bestie subscriber: bestie.femalefounderworld.com
• ​Check out Sophie’s business: https://seoultonic.com/