Most Gym Websites Are Built to Exist—Not to Perform.

Welcome to the Gym Marketing Made Simple podcast—your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. This show simplifies marketing so gym owners can attract more clients and make more money, without wasting time on what doesn’t work.

Episode Highlights: 

Trey Tamble from Site Fit breaks down the difference between just having a website and having one that actually performs. He shares real insights on SEO, the importance of consistent reviews, Google Business Listings, and how a strong domain reputation can help generate more leads. If you’re not seeing results from your site, this episode is a must.

Key Insights:

• A basic website is better than none, but it won’t scale with the gym’s growth.

• A splash page before a gym opens can help build domain trust early.

• Linking your gym to the CrossFit.com affiliate map is an easy SEO win.

• Google rewards consistency in reviews, not perfection.

• Negative reviews aren’t always bad—they make the rest look more credible.

• Google Business Listings are essential for visibility in local search results.

• Most gym websites lack regular updates, hurting SEO performance over time.

• Site Fit websites are optimized for lead generation and improve rankings over 8–12 weeks.

  
  

Episode Chapters:

• 00:00 Intro

• 00:04 Importance of Consistent Reviews

• 01:22 Building a Professional Website

• 03:05 The Role of Professional Website Services

• 13:01 Common Website Mistakes and Solutions

• 16:05 Handling Negative Reviews

• 21:26 Promoting Site Fit Services

Action Steps for Gym Owners

• Make sure your website is linked on the CrossFit.com affiliate map.

• Set up and verify your Google Business Listing, and connect it to your website.

• Put a system in place to collect positive online reviews from members.

• Reach out to Site Fit to learn how a professionally built site can increase your leads.

  
  

If this episode helped clarify what’s missing from your website strategy, share it with a fellow gym owner. When more gyms show up better online, we all win.

Resources Mentioned

• Visit Site Fit on Facebook

Thanks for tuning in to Gym Marketing Made Simple. More episodes are on the way to help gym owners make smarter marketing decisions that lead to more revenue—and less frustration.