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How This Guy Saved Barbie From Cultural Extinction
When Barbie sales were falling, the company asked Richard Dickson to help save the famous toy. He became its president and COO — and here, he explains the four-point playbook he drew up to turn Barbie sales around. (And it worked!)
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By Entrepreneur Media
4.8
205205 ratings
When Barbie sales were falling, the company asked Richard Dickson to help save the famous toy. He became its president and COO — and here, he explains the four-point playbook he drew up to turn Barbie sales around. (And it worked!)
Learn more about your ad choices. Visit megaphone.fm/adchoices
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