In this practical, behind-the-scenes episode, Liz Wilcox — the Fresh Princess of Email Marketing — walks you through her real process for batching newsletters. Inspired by a question from the Email Sound Booth Facebook Group, Liz shares her simple, repeatable system for planning a month's worth of email content in just a few hours — without losing creativity or momentum.

Episode Highlights

• The question that sparked this episode: "Liz, how do you batch your newsletters?"

• The backstory: Liz recorded this episode right before yoga, after returning from a Michigan writing retreat that turned into an unplanned work weekend.

• Her exact batching setup

• Step-by-step batching process:

• How her team supports the process: Patricia manages the calendar and ensures promotions are logged ahead of time so batching stays organized.

• Why this method works: it reduces overwhelm, keeps content relevant, and helps Liz take intentional time off (especially during summer).

• Alternative batching methods

• Bonus copywriting tip: "It's better to be clear than clever."

• Final encouragement: batching is simple once you have a system — and the membership gives you a head start with templates that make it even faster.

Key Takeaways

• Use structure to stay creative: Systems free you to focus on storytelling and connection.

• Batch monthly, not yearly: Planning too far ahead kills flexibility — one month at a time keeps things fresh.

• Leverage your tools: Google Drive, templates, and AI can simplify everything.

• Write what's coming up: Anchor your newsletters around events or promos.

• Stay consistent: Clear planning makes showing up weekly much easier.

Links and Resources

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM