We will learn:

It’s not really a secret, we live in a short term world.

Back in 2000 a study came out that we had about a 12 second attention span. By 2015 it had dropped to 8 seconds on average… shorter than that of a goldfish.

A shorter attention span causes shallow information processing. Longer attention leads to better memory and sustained attention is always linked to deeper information processing.

So much of the relentless pressure in our culture pushes us toward doing what’s easy, what’s guaranteed, or what looks glamorous in the moment. So how do we shift to doing small things over time to achieve our goals—and being willing to keep at them, even when they seem pointless, boring, or hard?

And that’s what we’re talking about today. 

Our guest is Dorie Clark, adjunct professor at Duke University’s Fuqua School of Business and author of multiple bestsellers.

Links from the episode:

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