What started as a childhood hobby for sisters Danielle and Jodie has turned into a thriving fashion business, Dannijo. Through a commitment to scrappiness and a knack for marketing via ever-evolving social media channels, Dannijo has managed to stay relevant to its community of super fans for over a decade. Danielle and Jodie share how getting fired gave them the courage to launch, how they put their sisterhood aside in pursuit of a strong business partnership, and why the retail experience needs to be rebuilt from the ground up.

Be sure to follow Danielle and Jodi on social at @dannijo, @danielleasnyder, and @jodiesnydermorel.