How to Build a Cash-Based PT Clinic You Can Actually Sell

Dave Kittle and Tony Maritato (with Jimmy in transit) go deep on what really makes a physical therapy practice valuable—and sellable—without chaining the owner to a treatment table. They break down the core systems (SOPs, hiring pipelines, retention), whether paid ads beat organic, and the ethics of charging more for high-friction patients (“personality tax”). They also touch on selling white-label supplements, liability concerns, and what to do when online reviews go off the rails.

You’ll learn:

• Why stepping out of day-to-day treatment increases practice resale value
• The minimum viable playbook (SOPs) a buyer wants to see
• How to build a recruiting → onboarding → retention engine for clinicians
• Paid ads vs. organic: capacity control vs. free lead flow
• Burnout’s root cause (treating the wrong patients) and how to design around it
• “Personality tax” pricing ethics in cash models (and better alternatives)
• Supplements in clinic: revenue opportunity vs. risk & liability
• Handling defamatory reviews without lighting yourself on fire

PT Breakfast Club 9/23