Founder and CEO of Rizos Curls, Julissa Prado built a curly hair empire with grit, sacrifice, passion and hustle. She shares how she built the multi-million dollar business with products now in Target and Ulta from her own kitchen. What started as a personal mission to reclaim her natural hair, turned into a beauty brand with a cult following of nearly 300k followers on instagram and community events that sell out in each city she visits. She says "learning to love my hair was the first step to learning to love myself. And I just feel so honored to play some kind of small role in that journey for other women." Julissa shares how she engages and builds that community and how listening to consumers is what's helped her brand become so wildly successful. She is full of life, positivity and of course, amazing hair tips!

Produced by Dear Media.

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