Real talk: a strong personal brand can act as a protective moat for your business.

Apple? Stronger because of the Steve Jobs brand.

Tesla? Better known because of Elon Musk.

Spanx? Iconic because of Sara Blakely.

Yes. It’s that important.

But here’s the deal: even high-achieving entrepreneurs struggle with impostor syndrome. In fact, it can be even more intense.

As you gain visibility and achieve success, you might doubt whether you truly earned it, worry that others might see you as just lucky, or fear that your team or clients will lose confidence in you.

These doubts can be paralyzing, but pushing through them is so (SO!) necessary to reach your next level.

In this episode, you’ll learn why building a personal brand is the best use of your time and a five-step framework for building it.

Click play to hear all of this and…

(00:00:00) The concept of personal branding and its importance for business success.

(00:03:05) Statistics about consumers and personal brands.

(00:05:13) How personal brands can act as a protective moat for businesses.

(00:08:17) How building a brand leads to optionality and freedom.

(00:09:33) The two main obstacles preventing personal brand development.

(00:10:26) How impostor syndrome affects even successful entrepreneurs.

(00:11:27) What 6, 7, and 8-figure business owners say about building a personal brand.

(00:15:45) What I learned from interviewing branding agencies.

(00:17:28) The importance of assembling a supportive and flexible video team for branding efforts.

(00:23:55) The need for content pillars to build trust and likeability.

(00:24:59) My advice on choosing your content frequency and the right platforms for personal branding.

(00:26:32) How to allocate time for creating different types of content.

(00:28:30) What I’m trying to approve in my business right now (and what’s next).

Listen to related episodes:

• Reinventing Yourself: Ready for Your Next Chapter?
• Restarting: How to Get Back Up When You’ve Quit (And Be Better Than Before)
• Three Ways to Remove Comparison and Become Unstoppable

For full show notes, visit:

jasminestar.com/podcast/episode463