We've all been there. You have ten great ideas on the whiteboard, and you have to make a decision today about which you're going to work on. How do you know which one is best?

It helps to have a framework for making these decisions. On this episode, I share a simple framework for choosing the best idea, and for making those "from the gut" conversations about creative direction a little less stressful.

For more tips about leading idea sessions, visit BrainstormingBlueprint.com

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