We've all been there. You have ten great ideas on the whiteboard, and you have to make a decision today about which you're going to work on. How do you know which one is best?

It helps to have a framework for making these decisions. On this episode, I share a simple framework for choosing the best idea, and for making those "from the gut" conversations about creative direction a little less stressful.

For more tips about leading idea sessions, visit BrainstormingBlueprint.com

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Thanks to WeTransfer.com for sponsoring this episode. WeTransfer is the simplest way to share big files from A to B, for free. No sign-in required. Just upload, send, and get back to making whatever it is you make. Check out WeTransfer.com to send files.

The intro music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.